About Creative
Creative is a Financial Services company based in Croydon (United Kingdom) founded in 2007 by David White, and was acquired by Cushon in January 2022. It operates as a pension funds across multiple sectors are managed. It operates on a Subscription Services, Managed Services, and FinTech model in Financial Services and Business Services sectors. Its chief executive is Sally Webber. Its website creativebenefits.co.uk draws about 18 thousand monthly visits. Creative offers products and services including Creative Auto Enrolment Pension and Creative Pension Trust. Its focus areas include Insurance and Pension and Pension Funds. Its legal entity is Creative Benefit Solutions Limited & Creative Auto-Enrolment Limited. Its competitors include Investec, Aviva, FNZ, Schroders and HSBC and 5 more; 2 of its 10 listed competitors have raised funding.
Company details
Creative is focused on delivering auto enrolment and workplace pension services. Solutions are provided through Creative Auto Enrolment Pension, tailored for new employers and small businesses, and Creative Pension Trust, a multi-employer Master Trust trusted by over 12,000 organizations. Services are designed to ensure compliance with auto enrolment duties while supporting employees in saving for retirement. The company operates in the financial services sector, emphasizing cost-effective and user-friendly pension management for both employers and employees.
- Headquarters Croydon, United Kingdom
- Founders David White
- Stage Acquired
- SectorsFinancial ServicesBusiness Services
- Website category Finance · Insurance
- Phone•••• ••••
- Website creativebenefits.co.uk
- Social LinkedIn
- Acquired by Cushon (Jan 2022)
- Legal Name Creative Benefit Solutions Limited & Creative Auto-Enrolment Limited
- Annual Revenue$15.3 M (USD)19as on Nov 30, 2021
- Net Profit$2.9 M (USD)47as on Nov 30, 2021
- Investors
- Acquired byCushon
(Jan 2022)
Products & Services of Creative
Creative offers a comprehensive portfolio of products and services, including Creative Auto Enrolment Pension and Creative Pension Trust.
Pension plan designed for employers and businesses.
Multi-employer workplace pension trusted by many organizations.
Investors in Creative
Creative has secured backing from 1 investor. Prominent investors backing the company include NatWest Cushon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Employer-enabled savings and investments are managed via an app. | 2014 | cushon.co.uk | Poole, United Kingdom |
Investor details for Creative
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Creative
6 people are tracked at Creative (5 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
David White | Founder & Managing Director | Leadership |
Sally Webber | CEO & Managing Director | Leadership |
Dan Bridger | Director | Leadership |
Andy McCarthy | Director | Leadership |
Craig Harrison | Managing Director Wealth Management | Leadership |
Brendan Jordan | Chartered Financial Planner | Team |
Complete people profiles for Creative
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Creative
2 dated milestones of Creative across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Creative is founded.
- Exit Acquired by Cushon.
Competitors of Creative
Creative has 10 listed competitors in our database, 2 of them funded. They include Investec, Aviva, FNZ, Schroders and HSBC, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| investec.com | 1974 | London, United Kingdom | – | 9,444 | Global banking, investment, and wealth management services are offered worldwide. | |
| aviva.com | 1696 | London, United Kingdom | – | 27,873 | Insurance and asset management services are offered in multiple regions. | |
| fnz.com | 2003 | London, United Kingdom | $1.9B | 954 | Wealth management solutions are delivered for asset managers. | |
| schroders.com | 1804 | London, United Kingdom | – | 249 | Investment management and wealth management services are provided to clients. | |
| hsbc.com | 1865 | London, United Kingdom | – | 220,861 | Universal banking and financial advisory services are provided globally. | |
| bankofamerica.com | 1904 | Charlotte, United States | – | 208,000 | Commercial banking and asset management services are offered worldwide. | |
| spglobal.com | 1917 | New York, United States | $8M | 5,000 | Platform offering business intelligence solutions that combine data and actionable analytics for clients | |
| statestreet.com | 1792 | Boston, United States | – | 46,000 | Financial services are provided to asset managers worldwide. | |
| goldmansachs.com | 1869 | New York, United States | – | 333 | Investment banking services are delivered across multiple financial sectors. | |
| fisglobal.com | 1968 | Jacksonville, United States | – | 22,604 | Software suites for banks and financial institutions are provided. |
Detailed competitors of Creative
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Creative
The website of Creative (creativebenefits.co.uk) receives about 18.5K visits a month and ranks #1,696,536 among all websites worldwide, #5,856 in Insurance.
- Monthly visits18.5K
▲ 50.3% vs previous month
- Unique visitors5.2K
per month
- Global rank#1,696,536
among all websites
- Category rank#5,856
Finance · Insurance
- Bounce rate63%
- Pages per visit2.6
- Average visit4 min 08 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Creative. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jltgroup.com | 100% | – | – | View details | |
| aon.com | 60% | 1.7M | #30,002 | View details | |
| kpmg.com | 60% | 3.4M | #21,319 | View details | |
| legalandgeneral.com | 60% | 1.4M | #58,979 | View details | |
| nutmeg.com | 59% | 301.7K | – | View details |
Top companies in Asset Management
10 companies that operate in the same segment as Creative (Asset Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore, Singapore, Singapore | USD 721.47 M | USD 22.94 B | 3,733 | |
Provider of brokerage accounts, retirement planning, wealth management, and trading platforms | 1946 | Boston, Massachusetts, United States | USD 517.99 M | – | – | |
Provides mutual funds management and financial advisory services. | 1987 | Mumbai, Maharashtra, India | – | – | – | |
Global banking, investment, and wealth management services are offered worldwide. | 1974 | London, England, United Kingdom | – | USD 6.37 B | 7,550 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Diversified investment management services are offered across multiple asset classes. | 2001 | Rio De Janeiro, Rio De Janeiro, Brazil | USD 273 M | – | – | |
Mutual funds, portfolio management, and retirement planning services are offered. | 2001 | Mumbai, Maharashtra, India | USD 142.4 M | USD 180.76 M | 1,840 | |
Investment banking services are delivered across multiple financial sectors. | 1869 | New York, New York, United States | – | USD 126.21 B | 46,500 | |
Universal banking and financial advisory services are provided globally. | 1865 | London, England, United Kingdom | – | USD 141.4 B | 211,000 | |
Insurance and asset management services are offered in multiple regions. | 1696 | London, England, United Kingdom | – | USD 78.79 B | 29,090 |
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Frequently Asked Questions about Creative
Creative was founded in 2007.
Creative is headquartered in Croydon, United Kingdom.
Sally Webber is the current CEO of Creative.
Annual revenue of Creative is $15.3M as on Nov 30, 2021.
Creative is focused on delivering auto enrolment and workplace pension services. Solutions are provided through Creative Auto Enrolment Pension, tailored for new employers and small businesses, and Creative Pension Trust, a multi-employer Master Trust trusted by over 12,000 organizations. Services are designed to ensure compliance with auto enrolment duties while supporting employees in saving for retirement. The company operates in the financial services sector, emphasizing cost-effective and user-friendly pension management for both employers and employees.
Creative's top competitors include Investec, Goldman Sachs and HSBC.
Creative offers Creative Auto Enrolment Pension and Creative Pension Trust.
Creative has 1 investor. Key investors include NatWest Cushon.
Creative operates through Creative Benefit Solutions Limited & Creative Auto-Enrolment Limited.
Yes. Creative was acquired by Cushon in January 2022.