About NatWest Cushon
NatWest Cushon is a company based in Poole (United Kingdom) founded in 2014 by Phil Hollingdale and Ben Pollard was acquired by WTW in December 2025. It operates as a Subscription Services. NatWest Cushon has raised $56.16 million across 3 funding rounds from investors including Habito, WTW and NatWest Group. NatWest Cushon has completed 4 acquisitions, including Better With Money, Creative and Salvus Master Trust. NatWest Cushon offers products and services including Workplace Pensions and Workplace ISAs & Savings. NatWest Cushon operates in a competitive market with competitors including Mintago, Hastee, nudge, Level Financial Technology and Level, among others.
- Headquarter Poole, United Kingdom
- Founders Phil Hollingdale, Ben Pollard
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Cushon Group Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$56.16 M (USD)
in 3 rounds
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Latest Funding Round
$47.65 M (USD), Series B
Jan 20, 2022
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Investors
Habito
& 4 more
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Employee Count
Employee Count
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Investments & Acquisitions
Better With Money
& 3 more
- Acquired by
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Products & Services of NatWest Cushon
NatWest Cushon offers a comprehensive portfolio of products and services, including Workplace Pensions and Workplace ISAs & Savings. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Workplace pensions are managed for employee retirement savings.
Savings and ISAs are offered for employee financial security.
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Funding Insights of NatWest Cushon
NatWest Cushon has successfully raised a total of $56.16M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $47.65 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $47.7M
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First Round
First Round
(02 Jun 2021)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2022 | Amount | Series B - NatWest Cushon | Valuation |
investors |
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| Jun, 2021 | Amount | Debt – Conventional - NatWest Cushon | Valuation |
investors |
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| Jun, 2021 | Amount | Series A - NatWest Cushon | Valuation | Augmentum Fintech |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in NatWest Cushon
NatWest Cushon has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Habito, WTW and NatWest Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital fund investing in fintech startups
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Founded Year | Domain | Location | |
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Offers senior secured financing to B2B software firms for growth and strategic support.
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Founded Year | Domain | Location | |
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Online mortgage broker digitizing application processes for borrowers.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by NatWest Cushon
NatWest Cushon has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Better With Money, Creative and Salvus Master Trust. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Employee engagement services are provided to organizations.
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2015 | ||||
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Pension funds are managed across multiple sectors for workers.
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2012 | ||||
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Diversified investment management is handled across various assets.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - NatWest Cushon
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Natwest Cushon Comparisons
Competitors of NatWest Cushon
NatWest Cushon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mintago, Hastee, nudge, Level Financial Technology and Level, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Employee savings and investments are managed through employer-enabled tools.
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| domain | founded_year | HQ Location |
Online employee benefits platform for financial benefits
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| domain | founded_year | HQ Location |
Financial planning and savings platform is provided for employees.
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| domain | founded_year | HQ Location |
Provider of salary-linked financial tools, including on-demand pay, payroll savings, and income-based budgeting
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| domain | founded_year | HQ Location |
Financial management platform for employers is provided by Level.
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| domain | founded_year | HQ Location |
Online platform for goal tracking, budgeting tools, and account connections for employees
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Natwest Cushon
Frequently Asked Questions about NatWest Cushon
When was NatWest Cushon founded?
NatWest Cushon was founded in 2014 and raised its 1st funding round 7 years after it was founded.
Where is NatWest Cushon located?
NatWest Cushon is headquartered in Poole, United Kingdom. It is registered at Poole, England, United Kingdom.
Who is the current CEO of NatWest Cushon?
Ben Pollard is the current CEO of NatWest Cushon. They have also founded this company.
Is NatWest Cushon a funded company?
NatWest Cushon is a funded company, having raised a total of $56.16M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $28.38M, raised on Jun 02, 2021.
What does NatWest Cushon do?
NatWest Cushon is focused on delivering workplace pensions and savings solutions. Services are offered to individuals, employers, and advisers through a unified platform. Financial tools and resources are provided to simplify savings and investment management. The company operates in the financial services sector, emphasizing user-friendly technology. Support is extended across the United Kingdom for retirement planning and personal savings.
Who are the top competitors of NatWest Cushon?
NatWest Cushon's top competitors include Hastee, Mintago and Level Financial Technology.
What products or services does NatWest Cushon offer?
NatWest Cushon offers Workplace Pensions and Workplace ISAs & Savings.
How many acquisitions has NatWest Cushon made?
NatWest Cushon has made 4 acquisitions, including Better With Money, Creative, and Salvus Master Trust.
Who are NatWest Cushon's investors?
NatWest Cushon has 5 investors. Key investors include Habito, WTW, NatWest Group, Augmentum Fintech, and AshGrove Capital.