About nudge
nudge is a Technology company based in London (United Kingdom) founded in 2013 by Tim Perkins and Jeremy Beament. Financial planning and savings platform is provided for employees. nudge has raised $986.26 thousand across 3 funding rounds. The company has 36 employees. nudge was last valued at $19.27 million in November 2019. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Savings Platforms. Its legal entity is NUDGE GLOBAL LIMITED. Its competitors include Hastee, Mintago and Level Financial Technology; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2013 and based in London, United Kingdom, a financial planning and savings platform is operated for employees. Services are delivered through integrations with HR, benefits, and communication systems. Financial planning is informed by news, data, and behavioral psychology principles. An education platform is also included to support employee financial literacy in the fintech sector.
- Headquarters London, United Kingdom
- Employees 36
- Founders Tim Perkins, Jeremy Beament
- Stage Minicorn
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website nudge-global.com
- Social LinkedIn X Instagram
- Legal Name Nudge Global Limited
- Date of Incorporation 30 Sep, 2013
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$5.45 M (USD)34as on Sep 30, 2022
- Net Profit-$2.42 M (USD)-119as on Sep 30, 2022
- EBITDA-$2.83 M (USD)-98as on Sep 30, 2022
- Total Equity Funding$986.26K (USD)
in 3 rounds
- Latest Funding Round$682.25K (USD), Series A
Nov 2019
- Employee Count36
Funding Insights of nudge
nudge has successfully raised a total of $986.26K across 3 strategic funding rounds. The most recent funding activity was a Series A round of $682.25 thousand completed in November 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $986,257
- Total Rounds 3
- Last Round Series A — $682,248
- First Round $254,725
(Nov 2013)
All 3 funding rounds of nudge with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2019 | $682,248 | Series A | $19.27M | – | – |
| Jan 2015 | $49,284 | Seed | $791,727 | – | – |
| Nov 2013 | $254,725 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2019 | $19.27M | •••••••• |
Last known valuation $19.27M (Nov 2019).
People of nudge
51 people are tracked at nudge (23 in leadership, 28 in team); the tracked headcount is 36.
| Name | Role | Group |
|---|---|---|
Tim Perkins | Co-Founder | Leadership |
Jeremy Beament | Co-Founder | Leadership |
Matthew Betts | Director Of Client Success | Leadership |
Chris Wakely | Chief Revenue Officer - (kennet Partners Investment) | Leadership |
Georgia Wing | Head Of Growth Marketing | Leadership |
Rachel Simpson | Global Client Success Director | Leadership |
Robyn Hyde | Chief Product Officer | Leadership |
Steve Sykes | Global Client Success Director | Leadership |
Grace Massey | CMO | Leadership |
Maxine Raynor | Head Of Regional Content (emea) | Leadership |
Mark Burrett | Head Of EMEA | Leadership |
Jeff Miller | Vice President - US | Leadership |
Rhiannon McGregor | Head Of Content Operations | Leadership |
Liesha Lobo | Chief Technology Officer | Leadership |
Simon Healey | Chief Financial Officer | Leadership |
Fran Shaw | Commercial Finance Director | Leadership |
Nathan Wilde | Head of Training and Community Engagement | Leadership |
Andrew Mulder | People Director | Leadership |
Corinna Jones | Talent Partner | Leadership |
Emma Kerr Lourim | Head Of Regional Content – Americas | Leadership |
31 more people are available in the full profile.
Complete people profiles for nudge
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of nudge
4 dated milestones of nudge across 6 years, from founding to its latest funding, stage changes and deals.
- Founded nudge is founded.
- Funding First funding round of $255K.
- Funding Latest funding round, Series A, of $682K.
- Milestone Reaches Minicorn status.
Competitors of nudge
nudge has 3 listed competitors in our database, 3 of them funded. They include Hastee, Mintago and Level Financial Technology.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hastee.com | 2017 | London, United Kingdom | $22.9M | 24 | Online employee benefits platform for financial benefits | |
| mintago.com | 2019 | London, United Kingdom | $4.75M | 4 | Employee savings and investments are managed through employer-enabled tools. | |
| levelft.com | 2020 | London, United Kingdom | $3.81M | 12 | Provider of salary-linked financial tools, including on-demand pay, payroll savings, and income-based budgeting |
Detailed competitors of nudge
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of nudge
The website of nudge (nudge-global.com) receives about 9.8K visits a month.
- Monthly visits9.8K
▼ 22.9% vs previous month
Websites whose visitors overlap most with nudge. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yourmoneyline.com | 100% | 31.7K | #984,263 | View details | |
| onedigital.com | 65% | 152.4K | #212,703 | View details | |
| yulife.com | 62% | 55K | #524,200 | View details | |
| intuit.com | 61% | 166.6M | #264 | View details | |
| simplyhealth.co.uk | 61% | #146,538 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for nudge
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
2 companies that operate in the same segment as nudge (Investment & Financial Technology) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | |||
AI-based platform for automated personal spend management is provided. | 2016 | London, England, United Kingdom | USD 75.78 M |
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Related news about Nudge
Complete news archive for nudge
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about nudge
nudge was founded in 2013.
nudge is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
nudge is a funded company, having raised a total of $986.26K across 3 funding rounds to date. The company's 1st funding round was a Seed of $254.73K, raised on Nov 2013.
nudge has 36 employees.
Annual revenue of nudge is $5.45M as on Sep 30, 2022.
Founded in 2013 and based in London, United Kingdom, a financial planning and savings platform is operated for employees. Services are delivered through integrations with HR, benefits, and communication systems. Financial planning is informed by news, data, and behavioral psychology principles. An education platform is also included to support employee financial literacy in the fintech sector.
nudge's top competitors include Hastee, Mintago and Level Financial Technology.
The valuation of nudge is $19.27M as of Nov 2019.
nudge operates through Nudge Global Limited.