About NatWest Cushon
NatWest Cushon is a Technology company based in Poole (United Kingdom) founded in 2014 by Phil Hollingdale and Ben Pollard, and was acquired by WTW in December 2025. It operates as an employer-enabled savings and investments are managed via an app. It operates on a Subscription Services model. NatWest Cushon has raised $56.16 million across 3 funding rounds from investors including Habito, WTW and NatWest Group. NatWest Cushon has completed 4 acquisitions, including Better With Money, Creative and Salvus Master Trust. Its chief executive is Ben Pollard. Its website cushon.co.uk draws about 53 thousand monthly visits. NatWest Cushon offers products and services including Workplace Pensions and Workplace ISAs & Savings. Its focus areas include Financials, Insurance and Pension Funds and Pension Funds. Its legal entity is Cushon Group Limited. Its competitors include Mintago, Hastee, nudge, Level Financial Technology and Level and 2 more; 5 of its 7 listed competitors have raised funding.
Company details
NatWest Cushon is focused on delivering workplace pensions and savings solutions. Services are offered to individuals, employers, and advisers through a unified platform. Financial tools and resources are provided to simplify savings and investment management. The company operates in the financial services sector, emphasizing user-friendly technology. Support is extended across the United Kingdom for retirement planning and personal savings.
- Headquarters Poole, United Kingdom
- Founders Phil Hollingdale, Ben Pollard
- Stage Acquired
- SectorsTechnology
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website cushon.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by NatWest Group (Feb 2023)
- Legal Name Cushon Group Limited
- Total Equity Funding$56.16M (USD)
in 3 rounds
- Latest Funding Round$47.65M (USD), Series B
Jan 2022
- InvestorsHabito
& 4 more
- Investments & AcquisitionsBetter With Money
& 3 more
- Acquired by
Products & Services of NatWest Cushon
NatWest Cushon offers a comprehensive portfolio of products and services, including Workplace Pensions and Workplace ISAs & Savings.
Workplace pensions are managed for employee retirement savings.
Savings and ISAs are offered for employee financial security.
Apps and channels of NatWest Cushon
NatWest Cushon publishes 1 mobile app with over 10K+ downloads.
Funding Insights of NatWest Cushon
NatWest Cushon has successfully raised a total of $56.16M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $47.65 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $56.16M
- Total Rounds 3
- Last Round Series B — $47.65M
- First Round $28.38M
(Jun 2021)
- Investors Count 3
All 3 funding rounds of NatWest Cushon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $47.65M | Series B | – | – | |
| Jun 2021 | $28.38M | Debt – Conventional | – | – | |
| Jun 2021 | $8.51M | Series A | – | Augmentum Fintech |
5 investors in total: 5 institutional.
Investors in NatWest Cushon
NatWest Cushon has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Habito, WTW and NatWest Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in fintech startups | 2009 | augmentum.vc | London, United Kingdom | |
Offers senior secured financing to B2B software firms for growth and strategic support. | 2019 | ashgrovecap.com | London, United Kingdom | |
Online mortgage broker digitizing application processes for borrowers. | 2015 | habito.com | London, United Kingdom | |
Commercial bank | 1968 | natwestgroup.com | Edinburgh, United Kingdom | |
Risk management consulting services are provided for multiple industries. | 2015 | wtwco.com | Algiers, Algeria |
Investor details for NatWest Cushon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of NatWest Cushon
56 people are tracked at NatWest Cushon (21 in leadership, 2 in board & advisors, 33 in team).
| Name | Role | Group |
|---|---|---|
Phil Hollingdale | Co-Founder | Leadership |
Ben Pollard | Co-Founder & CEO | Leadership |
Troy Clutterbuck | Managing Director | Leadership |
Oliver Hardwidge | Director Of Implementations | Leadership |
Chris Peake | CTO | Leadership |
Matt Cumbers | Director of Risk & Compliance | Leadership |
Joanna Bean | Chief People Officer | Leadership |
Marina Cheal | CMO | Leadership |
Simon Stiebel | Tech & Security Ops Director | Leadership |
Stephen Watson | Director of Policy & Research | Leadership |
Jo Miles | Head Of Operational Excellence | Leadership |
Ben Hollingdale | Sales Director | Leadership |
Dom Manley | Head Of Product | Leadership |
Sophie Davies | Director Of Client Success | Leadership |
Alexandra Clutterbuck Cert Dip | Director Of Delivery | Leadership |
Jimmy Law | Chief Insights Officer | Leadership |
Daniel Simmonds Cmktr | Director Of Customer Marketing And Marketing Operations | Leadership |
Gareth Nash | Chief Operating Officer | Leadership |
Luke Slater Dippfs | Enterprise Account Director | Leadership |
Charlie Stagg Fcca | Director - Finance | Leadership |
36 more people are available in the full profile.
Complete people profiles for NatWest Cushon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by NatWest Cushon
NatWest Cushon has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Better With Money, Creative and Salvus Master Trust.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Employee engagement services are provided to organizations. | betterwithmoney.com | Bristol, United Kingdom | 2015 | Feb 2022 | •••• | |
Pension funds across multiple sectors are managed. | creativebenefits.co.uk | Croydon, United Kingdom | 2007 | Jan 2022 | •••• | |
Pension funds are managed across multiple sectors for workers. | workerspensiontrust.co.uk | Belfast, United Kingdom | 2012 | Jun 2021 | •••• | |
Diversified investment management is handled across various assets. | salvustrust.com | London, United Kingdom | 2009 | Apr 2020 | •••• |
Complete acquisition details for NatWest Cushon
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of NatWest Cushon
9 dated milestones of NatWest Cushon across 11 years, from founding to its latest funding, stage changes and deals.
- Founded NatWest Cushon is founded.
- Acquisition Acquires Salvus Master Trust.
- Funding First funding round of $28.4M.
- Acquisition Acquires Workers Pension Trust.
- Funding Latest funding round, Series B, of $47.7M.
- Acquisition Acquires Creative.
- Acquisition Acquires Better With Money.
- Exit Acquired by NatWest Group.
- Exit Acquired by WTW.
Competitors of NatWest Cushon
NatWest Cushon has 7 listed competitors in our database, 5 of them funded. They include Mintago, Hastee, nudge, Level Financial Technology and Level, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mintago.com | 2019 | London, United Kingdom | $4.75M | 4 | Employee savings and investments are managed through employer-enabled tools. | |
| hastee.com | 2017 | London, United Kingdom | $22.9M | 24 | Online employee benefits platform for financial benefits | |
| nudge-global.com | 2013 | London, United Kingdom | $986,257 | 36 | Financial planning and savings platform is provided for employees. | |
| levelft.com | 2020 | London, United Kingdom | $3.81M | 12 | Provider of salary-linked financial tools, including on-demand pay, payroll savings, and income-based budgeting | |
| getlevel.co.uk | 2020 | Ashford, United Kingdom | – | – | Financial management platform for employers is provided by Level. | |
| bippit.com | 2018 | London, United Kingdom | $120,000 | 6 | Online platform for goal tracking, budgeting tools, and account connections for employees | |
| monergie.com | 2018 | London, United Kingdom | – | 4 | Provides an employer-enabled platform for managing savings and investments. |
Detailed competitors of NatWest Cushon
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of NatWest Cushon
The website of NatWest Cushon (cushon.co.uk) receives about 53.2K visits a month and ranks #709,382 among all websites worldwide, #7,924 in Financial Planning and Management.
- Monthly visits53.2K
▲ 38.7% vs previous month
- Unique visitors16.9K
per month
- Global rank#709,382
among all websites
- Category rank#7,924
Finance · Financial Planning and Management
- Bounce rate41%
- Pages per visit2.9
- Average visit1 min 25 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with NatWest Cushon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pensionsage.com | 100% | – | #853,726 | View details | |
isa.co.uk | isa.co.uk | 99% | – | #1,125,701 | – |
| money.co.uk | 73% | 799.4K | #83,831 | View details | |
| smartpension.co.uk | 55% | 156.8K | #328,362 | View details | |
| ftadviser.com | 55% | 171.1K | #326,928 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for NatWest Cushon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
10 companies that operate in the same segment as NatWest Cushon (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | 14,747 | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | 2,713 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | 602 | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | – | 674 | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | 1,524 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Natwest Cushon
Complete news archive for NatWest Cushon
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about NatWest Cushon
NatWest Cushon was founded in 2014 and raised its 1st funding round 7 years after it was founded.
NatWest Cushon is headquartered in Poole, United Kingdom. It is registered at Poole, England, United Kingdom.
Ben Pollard is the current CEO of NatWest Cushon. They have also founded this company.
NatWest Cushon is a funded company, having raised a total of $56.16M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $28.38M, raised on Jun 2021.
NatWest Cushon is focused on delivering workplace pensions and savings solutions. Services are offered to individuals, employers, and advisers through a unified platform. Financial tools and resources are provided to simplify savings and investment management. The company operates in the financial services sector, emphasizing user-friendly technology. Support is extended across the United Kingdom for retirement planning and personal savings.
NatWest Cushon's top competitors include Hastee, Mintago and Level Financial Technology.
NatWest Cushon offers Workplace Pensions and Workplace ISAs & Savings.
NatWest Cushon has made 4 acquisitions, including Better With Money, Creative, and Salvus Master Trust.
NatWest Cushon has 5 investors. Key investors include Habito, WTW, NatWest Group, Augmentum Fintech, and AshGrove Capital.
NatWest Cushon operates through Cushon Group Limited.
Yes. NatWest Cushon was acquired by NatWest Group in February 2023.
Yes. NatWest Cushon publishes Cushon, with over 10,000 downloads.