About CRED
CRED is a company based in Bengaluru (India) founded in 2018 by Kunal Naresh Shah. It operates as a FinTech, and Freemium. CRED has raised $941.58 million across 11 funding rounds from investors including Marshall Wace, MVision AI and Peak XV Partners. The company has 950 employees as of April 07, 2024. CRED has completed 5 acquisitions, including CreditVidya, Happay and HipBar. CRED offers products and services including Credit Card Management, UPI Payments, and Credit Score Monitoring. CRED operates in a competitive market with competitors including CheQ, Wizi, Paymadi and UdharPay, among others.
- Headquarter Bengaluru, India
- Employees 950 as on 07 Apr, 2024
- Founders Kunal Naresh Shah
- Stage Unicorn
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Sectors
Financial Services
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Dreamplug Technologies Pvt Ltd
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$178.51 M (USD)251.33as on Mar 31, 2023
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Net Profit
$-162.01 M (USD)-5.31as on Mar 31, 2023
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EBITDA
$-164.59 M (USD)-5.97as on Mar 31, 2023
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Total Equity Funding
$941.58 M (USD)
in 11 rounds
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Latest Funding Round
$75 M (USD), Series G
May 29, 2025
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Investors
Marshall Wace
& 68 more
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Employee Count
950
as on Apr 07, 2024
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Investments & Acquisitions
CreditVidya
& 4 more
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Products & Services of CRED
CRED offers a comprehensive portfolio of products and services, including Credit Card Management, UPI Payments, and Credit Score Monitoring. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Credit card management tools are provided for users.
UPI payment options are offered on credit terms.
Credit score monitoring services are accessible to members.
Unlock access to complete
Funding Insights of CRED
CRED has successfully raised a total of $941.58M across 11 strategic funding rounds. The most recent funding activity was a Series G round of $75 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 11
- Last Round Series G — $75.0M
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First Round
First Round
(14 May 2018)
- Investors Count 69
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2025 | Amount | Series G - CRED | Valuation | GIC , QED Innovation Labs | |
| Jul, 2024 | Amount | Series F - CRED | Valuation |
investors |
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| Jun, 2022 | Amount | Series F - CRED | Valuation | Lathe Investment , GIC |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in CRED
CRED has secured backing from 69 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Marshall Wace, MVision AI and Peak XV Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments in early-stage technology companies are made by Kalaari Capital.
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Founded Year | Domain | Location | |
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Venture capital investment firm
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Founded Year | Domain | Location | |
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Funding for IP-driven deep-tech and digitization-led inclusive solutions.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by CRED
CRED has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include CreditVidya, Happay and HipBar. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Savings and gold investments are enabled through app-based transaction roundups.
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2019 | ||||
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Mutual fund portfolios are created via an app-based investment platform.
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2016 | ||||
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Bars and liquor stores are discovered via a mobile app.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - CRED
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cred Comparisons
Competitors of CRED
CRED operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CheQ, Wizi, Paymadi and UdharPay, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of credit card bill payment and rewards platform
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| domain | founded_year | HQ Location |
App-based platform for credit card bill payments
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| domain | founded_year | HQ Location |
Digital payments platform enabling users to make seamless transactions with credit cards.
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| domain | founded_year | HQ Location |
Automates collection of credit, fees, and EMI from customers' bank accounts.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cred
Frequently Asked Questions about CRED
When was CRED founded?
CRED was founded in 2018.
Where is CRED located?
CRED is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Is CRED a funded company?
CRED is a funded company, having raised a total of $941.58M across 11 funding rounds to date. The company's 1st funding round was a Series F of $140M, raised on May 14, 2018.
How many employees does CRED have?
As of Apr 07, 2024, the latest employee count at CRED is 950.
What is the annual revenue of CRED?
Annual revenue of CRED is $178.51M as on Mar 31, 2023.
What does CRED do?
CRED is managed as a members-only club focused on financial and lifestyle progress for creditworthy individuals. Services are provided in the FinTech sector, offering credit card management, UPI payments, and credit score monitoring. Solutions are designed to reward trustworthy members with exclusive perks, cashback, and curated experiences through partnerships with premier brands. Security of personal data and transactions is ensured through encryption.
What products or services does CRED offer?
CRED offers Credit Card Management, UPI Payments, and Credit Score Monitoring.
How many acquisitions has CRED made?
CRED has made 5 acquisitions, including CreditVidya, Happay, and HipBar.
Who are CRED's investors?
CRED has 69 investors. Key investors include Marshall Wace, MVision AI, Peak XV Partners, Venture Highway VC, and Bharat Fund.
What is CRED's valuation?
The valuation of CRED is $1.14B as of May 2025.
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