About Crisp
Crisp is a company based in Amsterdam (Netherlands) founded in 2018 by Eric Klaassen, Tom Peeters, Rene, and Michiel Roodenburg. It operates as a Direct-to-Consumer (D2C) and Pay-per-Use / Usage-Based. Crisp has raised $150.6 million across 5 funding rounds from investors including ABN AMRO, Timeless Investments and Adriaan Mol. Crisp has completed 2 acquisitions, including De Eetfabriek and de Krat. Crisp offers products and services including Online Grocery Shopping, Weekbox, and Lunch & Fruit Packages. Crisp operates in a competitive market with competitors including Getir, Picnic, Gorillas, Flink and Pieter Pot, among others.
- Total Equity Funding$150.6M (USD)
in 5 rounds
- Latest Funding Round$32.54M (USD), Debt – Conventional
Jul 2025
- InvestorsABN AMRO
& 9 more
- Investments & AcquisitionsDe Eetfabriek
& 1 more
Products & Services of Crisp
Crisp offers a comprehensive portfolio of products and services, including Online Grocery Shopping, Weekbox, and Lunch & Fruit Packages.
Fresh groceries are delivered directly to customers' homes.
Curated meal boxes are provided for weekly needs.
Lunch and fruit packages are offered for offices.
Apps and channels of Crisp
Crisp publishes 2 mobile apps with over 500K+ downloads.
Funding Insights of Crisp
Crisp has successfully raised a total of $150.6M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $32.54 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $150.6M
- Total Rounds 5
- Last Round Debt – Conventional — $32.54M
- First Round $3.39M
(Nov 2018)
- Investors Count 10
All 5 funding rounds of Crisp with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $32.54M | Debt – Conventional | – | – | |
| Nov 2023 | $38.01M | Series C | – | Keen Venture Partners, Target Global | |
| Oct 2022 | $73.03M | Series C | – | Target Global, Keen Venture Partners | |
| Mar 2021 | $36.18M | Series B | – | Target Global | |
| Nov 2018 | $3.39M | Seed | – | – | – |
10 investors in total: 5 institutional and 5 angel.
Investors in Crisp
Crisp has secured backing from 10 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include ABN AMRO, Timeless Investments and Adriaan Mol.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of venture capital funding for technology and defence companies | – | keenventurepartners.com | London, United Kingdom | |
Venture capital firm | – | targetglobal.vc | London, United Kingdom | |
Online fractional alternative investment platform for luxury items | 2020 | timeless.investments | Berlin, Germany | |
Invests in businesses through acquisitions and sustainable partnerships for development. | – | strikwerdainvestments.nl | Netherlands | |
ABN AMRO is recognized as a personal bank in the digital era. | 1991 | abnamro.com | Amsterdam, Netherlands | |
AM Adriaan Mol | Dutch entrepreneur, angel investor, founded Mollie, active in Indian startups | – | unknown_f7e3081c0f704c7b8 | - |
SM Sanne Manders | - | – | unknown_f21120704ce146faa | - |
TP Thomas Plantenga | CEO of Vinted, active angel investor in Indian startups | – | unknown_8b1ef307be2744018 | - |
SV Sander Van Der Laan | Angel investor and advisor, ex-CEO of Ahold Delhaize, focused on retail | – | unknown_84f9341ab8e847a89 | - |
JD Joes Daemen | Angel investor and entrepreneur, co-founder of ClearTax, focused on fintech | – | unknown_281c11102fbb4ae68 | - |
Investor details for Crisp
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Crisp
68 people are tracked at Crisp (20 in leadership, 48 in team).
| Name | Role | Group |
|---|---|---|
Eric Klaassen | Co-Founder, COO & CPO | Leadership |
Tom Peeters | Co-Founder & CEO | Leadership |
Rene | Co-Founder | Leadership |
Michiel Roodenburg | Co-Founder & Chief Impact Officer | Leadership |
Anne Dijkema | Head Of People | Leadership |
Jeannot Mets | Head Of Customer Retention | Leadership |
Noortje van der Wijden | Chief Commercial Officer | Leadership |
Emmy Van Hengel | Head Of Legal | Leadership |
Jelmer Feenstra | Head of Product | Leadership |
🚀 Emiel Mols | CTO | Leadership |
Lisa Huiskes | People Operations Business Partner | Leadership |
Skander Taieb | Chief Logistics Officer | Leadership |
Emma Barneveld | People Business Partner | Leadership |
Maxime Spil | People Business Partner | Leadership |
Mieke van Erk | Head Of Food Service & Food Retail | Leadership |
Jasmijn Korver | Head Of Studio | Leadership |
Rogier van 't Hooft | Chief People Officer | Leadership |
David Hull | Director Business Intelligence | Leadership |
Sanne Lamers | Head Of Commercial Performance | Leadership |
Danique Rook | Head Of Product Management | Leadership |
48 more people are available in the full profile.
Complete people profiles for Crisp
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Crisp
Crisp has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include De Eetfabriek and de Krat.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online platform for grocery box subscription | dekrat.nl | Amsterdam, Netherlands | 2010 | Jan 2023 | •••• | |
Restaurants serving sandwiches, salads and more | de-eetfabriek.nl | – | 2017 | Oct 2022 | •••• |
Complete acquisition details for Crisp
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Crisp
5 dated milestones of Crisp across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Crisp is founded.
- Funding First funding round of $3.4M.
- Acquisition Acquires De Eetfabriek.
- Acquisition Acquires de Krat.
- Funding Latest funding round, Debt – Conventional, of $32.5M.
Competitors of Crisp
Crisp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Getir, Picnic, Gorillas, Flink and Pieter Pot, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getir.com | 2015 | Istanbul, Turkey | $2.54B | – | Multi-category grocery products are delivered via a mobile app platform. | |
| picnic.app | 2015 | Amsterdam, Netherlands | $1.48B | – | Online grocery shopping and delivery services are provided by Picnic. | |
| gorillas.io | 2020 | Berlin, Germany | $1.33B | – | Multi-category grocery products are delivered rapidly via an online platform. | |
| goflink.com | 2020 | Berlin, Germany | $1.33B | – | Multi-category groceries are delivered in 10 minutes via online platform. | |
| pieter-pot.nl | 2019 | Rotterdam, Netherlands | $13.35M | – | Online platform offering multi-category grocery products | |
| lokalist.nl | 2020 | Groenekan, Netherlands | – | – | App-based retailer offering groceries | |
| lindenhoff.nl | 1989 | Baambrugge, Netherlands | – | – | Groceries are offered and delivered online in Amsterdam and surroundings. |
Detailed competitors of Crisp
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Crisp
The website of Crisp (crisp.nl) receives about 66.8K visits a month.
- Monthly visits66.8K
▼ 5.5% vs previous month
Websites whose visitors overlap most with Crisp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| boerschappen.nl | 100% | 56.2K | #484,750 | View details | |
foodboxen.nl | foodboxen.nl | 86% | – | #2,663,897 | – |
| chefmaison.com | 86% | 680.7K | #467,823 | View details | |
ohmyguts.nl | ohmyguts.nl | 62% | – | #734,698 | – |
factormeals.nl | factormeals.nl | 61% | – | #261,898 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Crisp
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Crisp
Complete news archive for Crisp
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Crisp
10 companies that operate in the same segment as Crisp (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Crisp
Crisp was founded in 2018.
Crisp is headquartered in Amsterdam, Netherlands.
Tom Peeters is the current CEO of Crisp. They have also founded this company.
Crisp is a funded company, having raised a total of $150.6M across 5 funding rounds to date. The company's 1st funding round was a Seed of $3.39M, raised on Nov 2018.
Crisp is an online supermarket based in the Netherlands, focused on delivering fresh, high-quality groceries directly to consumers. Products are sourced from small-scale producers and farmers, ensuring minimal intermediaries and maximum freshness. The service operates across the country with flexible delivery options, covering various categories such as dairy, bakery, meat, and vegetables. Solutions include individual orders, weekly meal boxes, and corporate lunch packages, emphasizing sustainability and fair pricing for producers.
Crisp offers Online Grocery Shopping, Weekbox, and Lunch & Fruit Packages.
Crisp has made 2 acquisitions, including De Eetfabriek, and de Krat.
Crisp has 10 investors. Key investors include ABN AMRO, Timeless Investments, Adriaan Mol, Sanne Manders, and Thomas Plantenga.
Crisp operates through Crisp B.V..
Yes. Crisp publishes Crisp - online supermarkt and 1 more app, with over 500,000 downloads.