About Pieter Pot
Pieter Pot is a Retail company based in Rotterdam (Netherlands) founded in 2019 by Martijn Bijmolt. Online platform offering multi-category grocery products. Pieter Pot has raised $13.35 million across 2 funding rounds from investors including SHIFT Invest, InnovationQuarter and ETF Partners. Its website pieter-pot.nl draws about 15 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include Picnic and Crisp; 2 of its 2 listed competitors have raised funding.
Company details
An online platform for multi-category groceries was established in 2019 in Rotterdam, Netherlands. Products such as candy and chips, sauces, tea and coffee, cereals, rice and noodles, and personal care items are offered. Orders are packaged in glass jars for which a deposit is charged, with returns facilitated on subsequent orders to promote reuse. Operations focus on the Dutch market through the domain pieter-pot.nl.
- Headquarters Rotterdam, Netherlands
- Founders Martijn Bijmolt
- SectorsRetail
- Website category Food and Drink · Vegetarian and Vegan
- Email••••••••
- Website pieter-pot.nl
- Social LinkedIn X Facebook
- Total Equity Funding$13.35M (USD)
in 2 rounds
- Latest Funding Round$10.16M (USD), Series A
Dec 2021
- InvestorsSHIFT Invest
& 6 more
Funding Insights of Pieter Pot
Pieter Pot has successfully raised a total of $13.35M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10.16 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.35M
- Total Rounds 2
- Last Round Series A — $10.16M
- First Round $3.19M
(Nov 2020)
- Investors Count 7
All 2 funding rounds of Pieter Pot with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $10.16M | Series A | – | ETF Partners | |
| Nov 2020 | $3.19M | Seed | – | SHIFT Invest, InnovationQuarter | – |
7 investors in total: 5 institutional and 2 angel.
Investors in Pieter Pot
Pieter Pot has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include SHIFT Invest, InnovationQuarter and ETF Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments in tech and energy sectors are targeted. | etfpartners.capital | London, United Kingdom | ||
Early-stage impact investments are focused on Dutch companies. | 2009 | shiftinvest.com | Amstelveen, Netherlands | |
Deep tech venture capital firm investing in European and global startups. | iqcapital.vc | |||
Early-stage capital is provided for food and agriculture tech companies. | futurefoodfund.nl | Den Haag, Netherlands | ||
Sector-agnostic VC firm investing primarily in the Netherlands | 2013 | innovationquarter.nl | The Hague, Netherlands | |
EB Ed Boyd | unknown_63b66f6dd74241c39 | |||
SM Simon Murphy | Angel investor in Indian startups, focused on tech and innovation. | unknown_0980d0c1ca894390b |
Investor details for Pieter Pot
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Pieter Pot
4 people are tracked at Pieter Pot (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Martijn Bijmolt | Co-Founder | Leadership |
Dominique Rommers | COO | Leadership |
Jouri Schoemaker | Oprichter | Team |
Leila Razel | Product Sourcing | Team |
Complete people profiles for Pieter Pot
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Pieter Pot
3 dated milestones of Pieter Pot across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Pieter Pot is founded.
- Funding First funding round of $3.2M.
- Funding Latest funding round, Series A, of $10.2M.
Competitors of Pieter Pot
Pieter Pot has 2 listed competitors in our database, 2 of them funded. They include Picnic and Crisp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| picnic.app | 2015 | Amsterdam, Netherlands | $1.48B | Online grocery shopping and delivery services are provided by Picnic. | ||
| crisp.nl | 2018 | Amsterdam, Netherlands | $150.6M | Multi-category grocery products are offered through an online retail platform. |
Detailed competitors of Pieter Pot
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Pieter Pot
The website of Pieter Pot (pieter-pot.nl) receives about 14.6K visits a month and ranks #803,383 among all websites worldwide, #334 in Vegetarian and Vegan.
- Monthly visits14.6K
▼ 41% vs previous month
- Unique visitors8.6K
per month
- Global rank#803,383
among all websites
- Category rank#334
Food and Drink · Vegetarian and Vegan
- Bounce rate44%
- Pages per visit5.1
- Average visit4 min 15 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Pieter Pot. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dewassendemaan.be | dewassendemaan.be | 100% | #1,026,274 | – | |
ekoplaza.be | ekoplaza.be | 88% | #1,163,994 | – | |
| efarmz.be | 51% | 49.6K | #642,356 | View details | |
| bioplanet.be | 51% | #149,132 | View details |
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Frequently Asked Questions about Pieter Pot
Pieter Pot was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Pieter Pot is headquartered in Rotterdam, Netherlands. It is registered at Rotterdam, South Holland, Netherlands.
Pieter Pot is a funded company, having raised a total of $13.35M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.19M, raised on Nov 2020.
An online platform for multi-category groceries was established in 2019 in Rotterdam, Netherlands. Products such as candy and chips, sauces, tea and coffee, cereals, rice and noodles, and personal care items are offered. Orders are packaged in glass jars for which a deposit is charged, with returns facilitated on subsequent orders to promote reuse. Operations focus on the Dutch market through the domain pieter-pot.nl.
Pieter Pot has 7 investors. Key investors include SHIFT Invest, InnovationQuarter, ETF Partners, IQ Capital, and Future Food Fund.