About Datacratic
Datacratic is a company based in Montreal (Canada) founded in 2010 was acquired by iPerceptions in October 2016. Datacratic has raised $2 million across 1 funding round from investors including BDC, iPerceptions and Real Ventures. Datacratic operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.
- Headquarter Montreal, Canada
- SectorsMedia & Entertainment
- Website datacratic.com
- Social LinkedIn X
- Acquired by iPerceptions (Oct 2016)
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Seed
Aug 2012
- InvestorsBDC
& 2 more
- Acquired byiPerceptions
(Oct 2016)
Funding Insights of Datacratic
Datacratic has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in August 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed — $2M
- First Round $2M
(Aug 2012)
- Investors Count 2
All 1 funding rounds of Datacratic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | $2M | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Datacratic
Datacratic has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include BDC, iPerceptions and Real Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is provided to Canadian technology startups by Real Ventures. | – | realventures.com | Montreal, Canada | |
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada | |
Customer research using voice of customer solutions | 2000 | iperceptions.com | New York, United States |
Investor details for Datacratic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Datacratic
3 dated milestones of Datacratic across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Datacratic is founded.
- Funding First funding round of $2.0M.
- Exit Acquired by iPerceptions.
Competitors of Datacratic
Datacratic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | – | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | |
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. | |
| ubermedia.com | 2010 | Pasadena, United States | $38.1M | – | Cross-screen mobile audiences are targeted using location and social signals. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| permutive.com | 2013 | London, United Kingdom | $116.46M | 89 | Ad data management platform is provided to advertisers and publishers. | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| dstillery.com | 2008 | New York, United States | $64.45M | – | Targeted DSP and DMP services are delivered using data science. | |
| bluekai.com | 2008 | Cupertino, United States | $41.89M | – | Cloud-based data management platform and third-party marketplace are operated. |
Detailed competitors of Datacratic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Datacratic
Websites that share an audience with Datacratic (datacratic.com).
Websites whose visitors overlap most with Datacratic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rtbkit.org | rtbkit.org | 100% | – | – | – |
machinelearningmastery.com | machinelearningmastery.com | 80% | – | #120,555 | – |
| rubiconproject.com | 54% | 2M | – | View details | |
| admeld.com | 52% | – | – | View details | |
obfuscurity.com | obfuscurity.com | 50% | – | #9,083,093 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Datacratic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Datacratic
10 companies that operate in the same segment as Datacratic (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Datacratic
Datacratic was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Datacratic is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Datacratic is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Aug 2012.
Datacratic was founded in 2010 in Montreal, Canada, focusing on machine learning and artificial intelligence platforms for real-time decision-making in applications such as advertising. Core offerings include the RTB Optimizer for bid management with impression probability scoring, Audience Optimizer for behavioral predictions, and Yield Optimizer for performance-based delivery. The company was acquired by iPerceptions in October 2016, integrating its technologies into broader analytics solutions.
Datacratic has 3 investors. Key investors include BDC, iPerceptions, and Real Ventures.
Yes. Datacratic was acquired by iPerceptions in October 2016.