About Admeld
Admeld is a Media & Entertainment company based in New York (United States) founded in 2007, and was acquired by Google in June 2011. Multiple ad networks are optimized and managed for publishers. Admeld has raised $28 million across 3 funding rounds from investors including Google, Norwest Venture Partners and Spark Capital. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its competitors include PubMatic, Sovrn and Sonobi; 3 of its 3 listed competitors have raised funding.
Company details
Admeld is a supply side platform that optimizes and manages multiple ad networks and exchanges for publishers. AdMeld enables the publishers to locate undervalued ad inventory and replace it with higher performing stuff. The customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork and The Weather Channel among others. The company is headquartered in New York City with offices in London, Berlin, San Francisco, and Toronto. Google acquired Admeld in 2011 and integrated Admeld into the DoubleClick Ad Exchange.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website admeld.com
- Social LinkedIn X
- Acquired by Google (Jun 2011)
Funding Insights of Admeld
Admeld has successfully raised a total of $28M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $15 million completed in August 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28M
- Total Rounds 3
- Last Round Series C — $15M
- First Round $5M
(Jun 2008)
- Investors Count 4
All 3 funding rounds of Admeld with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2010 | $15M | Series C | – | Time Warner Investments | |
| Jun 2009 | $8M | Series B | – | Foundry, Spark Capital | – |
| Jun 2008 | $5M | Series A | – | Foundry, Spark Capital | – |
5 investors in total: 5 institutional.
Investors in Admeld
Admeld has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Norwest Venture Partners and Spark Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Early to mid-stage ventures are funded by the firm. | timewarner.com/company/time-warner-investments | New York, United States | ||
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States |
Investor details for Admeld
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Admeld
1 people are tracked at Admeld (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Barrett | Chief Executive Officer | Leadership |
Complete people profiles for Admeld
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Timeline of Admeld
4 dated milestones of Admeld across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Admeld is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series C, of $15.0M.
- Exit Acquired by Google.
Competitors of Admeld
Admeld has 3 listed competitors in our database, 3 of them funded. They include PubMatic, Sovrn and Sonobi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pubmatic.com | 2006 | Redwood, United States | $31M | 140 | SSP software is offered to publishers for ad inventory sales. | |
| sovrn.com | 2006 | Boulder, United States | $99.85M | 195 | Platform offering SSP solution | |
| sonobi.com | 2011 | New York, United States | $10.4M | 96 | Premium programmatic advertising solutions are provided for publishers and advertisers. |
Detailed competitors of Admeld
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Admeld
Websites that share an audience with Admeld (admeld.com).
Websites whose visitors overlap most with Admeld. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rubiconproject.com | 100% | 2M | View details | ||
| google.com | 93% | 85.8B | #1 | View details | |
| techcrunch.com | 81% | 8.3M | #10,239 | View details | |
| appnexus.com | 78% | 11.8K | #2,106,393 | View details | |
| quantcast.com | 75% | 210.7K | #193,330 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Admeld
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Admeld (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Admeld
Complete news archive for Admeld
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Frequently Asked Questions about Admeld
Admeld was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Admeld is headquartered in New York, United States. It is registered at New York, New York, United States.
Admeld is a funded company, having raised a total of $28M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jun 2008.
Admeld is a supply side platform that optimizes and manages multiple ad networks and exchanges for publishers. AdMeld enables the publishers to locate undervalued ad inventory and replace it with higher performing stuff. The customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork and The Weather Channel among others. The company is headquartered in New York City with offices in London, Berlin, San Francisco, and Toronto. Google acquired Admeld in 2011 and integrated Admeld into the DoubleClick Ad Exchange.
Admeld has 5 investors. Key investors include Google, Norwest Venture Partners, Spark Capital, Foundry, and Time Warner Investments.
Yes. Admeld was acquired by Google in June 2011.