About DecorTwist
DecorTwist is a company based in Noida (India) founded in 2022 by Anupam Rajey and Nidhi Bajpai.. DecorTwist has raised $450 thousand across 2 funding rounds from investors including Adhvith Dhuddu, Archana Dhuddu and Tejas Paresh Lodaya. DecorTwist offers products and services including Vases, Photo Frames, Kitchen Organizers, and Artificial Plants. DecorTwist operates in a competitive market with competitors including 10Club, Nestasia, Fabindia, Frido and Durian, among others.
- Headquarter Noida, India
- Founders Anupam Rajey, Nidhi Bajpai
- Stage Minicorn
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Decortwist Private Limited
- Date of Incorporation 14 Mar, 2023
- Jurisdiction Ghaziabad, Uttar Pradesh, India
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Annual Revenue
$0 (USD)0as on Mar 31, 2023
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Net Profit
$-783.71 (USD)0as on Mar 31, 2023
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EBITDA
$-470.61 (USD)0as on Mar 31, 2023
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Total Equity Funding
$450 K (USD)
in 2 rounds
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Latest Funding Round
$200 K (USD), Seed
Oct 06, 2025
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Investors
& 2 more
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Employee Count
Employee Count
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Products & Services of DecorTwist
DecorTwist offers a comprehensive portfolio of products and services, including Vases, Photo Frames, Kitchen Organizers, and Artificial Plants. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Vessels for displaying flowers and enhancing room aesthetics
Frames for showcasing personal photographs
Tools for efficient storage of utensils and spices
Faux greenery for indoor decoration purposes
Funding Insights of DecorTwist
DecorTwist has successfully raised a total of $450K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $200 thousand completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $200,000
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First Round
First Round
(25 Sep 2023)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Seed - DecorTwist | Valuation |
investors |
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| Sep, 2023 | Amount | Seed - DecorTwist | Valuation | Adhvith Dhuddu |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in DecorTwist
DecorTwist has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Adhvith Dhuddu, Archana Dhuddu and Tejas Paresh Lodaya. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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AD
Adhvith Dhuddu |
Angel investor and entrepreneur, focused on tech startups, based in India.
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Founded Year | Domain | Location |
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AD
Archana Dhuddu |
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Founded Year | Domain | Location |
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TP
Tejas Paresh Lodaya |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by DecorTwist
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - DecorTwist
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Decortwist Comparisons
Competitors of DecorTwist
DecorTwist operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 10Club, Nestasia, Fabindia, Frido and Durian, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category home products are offered through an internet-first platform.
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| domain | founded_year | HQ Location |
Internet-first brand of multi-category home improvement products
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| domain | founded_year | HQ Location |
Internet first brand of ethnic wear, home furniture, and home decor products
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| domain | founded_year | HQ Location |
Ergonomic products for pain relief and posture support are provided.
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| domain | founded_year | HQ Location |
Brand of home & office furniture and decor products
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| domain | founded_year | HQ Location |
Handmade home improvement products are sold online through Ellementry.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about DecorTwist
When was DecorTwist founded?
DecorTwist was founded in 2022 and raised its 1st funding round 1 year after it was founded.
Where is DecorTwist located?
DecorTwist is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
Is DecorTwist a funded company?
DecorTwist is a funded company, having raised a total of $450K across 2 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Sep 25, 2023.
What does DecorTwist do?
Internet first brand offering home decor products. The product catalog includes mirrors, hooks, vases, planters, photo frames, lanterns, and more. It also offers cutlery and pooja essentials.
Who are the top competitors of DecorTwist?
What products or services does DecorTwist offer?
DecorTwist offers Vases, Photo Frames, Kitchen Organizers, and Artificial Plants.
Who are DecorTwist's investors?
DecorTwist has 3 investors. Key investors include Adhvith Dhuddu, Archana Dhuddu, and Tejas Paresh Lodaya.
What is DecorTwist's valuation?
The valuation of DecorTwist is $1.08M as of Sep 2023.