About DevaCurl
DevaCurl is a company based in New York (United States) founded in 2001 was acquired by Henkel in November 2019.. DevaCurl offers products and services including Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz. DevaCurl operates in a competitive market with competitors including Pantene, Formulate, Virtue, Divi Official and Hairstory, among others.
- Headquarter New York, United States
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Sectors
Consumer
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Henkel Corporation
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Ares Management
& 2 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of DevaCurl
DevaCurl offers a comprehensive portfolio of products and services, including Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Products for cleaning and maintaining curly hair textures
Formulas to nourish and hydrate curly hair
Solutions for repairing and bonding damaged curls
Tools to enhance and define curl styles
Interactive tool for personalized hair care routines
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Funding Insights of DevaCurl
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in DevaCurl
DevaCurl has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Ares Management, Henkel and Tengram Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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A private equity firm focused on consumer brand acquisitions.
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Founded Year | Domain | Location | |
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Alternative asset investment management firm
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Founded Year | Domain | Location | |
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Henkel is recognized as a global leader in adhesives and consumer brands.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by DevaCurl
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - DevaCurl
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Devacurl Comparisons
Competitors of DevaCurl
DevaCurl operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pantene, Formulate, Virtue, Divi Official and Hairstory, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Brand of hair care products
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| domain | founded_year | HQ Location |
Personalized hair care products are provided via an online platform.
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| domain | founded_year | HQ Location |
Hair care products are developed and sold by Virtue.
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| domain | founded_year | HQ Location |
Scalp health company
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| domain | founded_year | HQ Location |
Hair care products are distributed directly via website and professionals.
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| domain | founded_year | HQ Location |
Electrical control systems for locomotives and railway coaches are manufactured.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Devacurl
Frequently Asked Questions about DevaCurl
When was DevaCurl founded?
DevaCurl was founded in 2001.
Where is DevaCurl located?
DevaCurl is headquartered in New York, United States. It is registered at New York, New York, United States.
What does DevaCurl do?
DevaCurl was founded in 2001 in New York, United States, and operates within the hair care sector. A range of products, such as shampoos, conditioners, styling creams, hair sprays, and volumizing foams, is produced. These items are sold through the companys own web store as well as partnered online retailers, focusing on distribution across the United States.
Who are the top competitors of DevaCurl?
What products or services does DevaCurl offer?
DevaCurl offers Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz.
Who are DevaCurl's investors?
DevaCurl has 3 investors. Key investors include Ares Management, Henkel, and Tengram Capital Partners.