About DevaCurl
DevaCurl is a Consumer company based in New York (United States) founded in 2001, and was acquired by Henkel in November 2019. Hair care products including shampoos and conditioners are manufactured. Its website devacurl.com draws about 66 thousand monthly visits. DevaCurl offers products and services including Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Hair Care and Shampoos & Conditioners. Its legal entity is Henkel Corporation. Its competitors include Pantene, Formulate and Virtue; 2 of its 3 listed competitors have raised funding.
Company details
DevaCurl was founded in 2001 in New York, United States, and operates within the hair care sector. A range of products, such as shampoos, conditioners, styling creams, hair sprays, and volumizing foams, is produced. These items are sold through the companys own web store as well as partnered online retailers, focusing on distribution across the United States.
- InvestorsAres Management
& 2 more
- Acquired by
Products & Services of DevaCurl
DevaCurl offers a comprehensive portfolio of products and services, including Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz.
Products for cleaning and maintaining curly hair textures
Formulas to nourish and hydrate curly hair
Solutions for repairing and bonding damaged curls
Tools to enhance and define curl styles
Interactive tool for personalized hair care routines
Apps and channels of DevaCurl
its YouTube channel DevaCurl has 42.7K subscribers and 30 videos.
Videos from DevaCurl
The most watched videos on DevaCurl's YouTube channel, DevaCurl (42.7K subscribers). Click a video to play it here.
More on DevaCurl.
Investors in DevaCurl
DevaCurl has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Ares Management, Henkel and Tengram Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A private equity firm focused on consumer brand acquisitions. | 2015 | tengramcapital.com | Westport, United States | |
Alternative asset investment management firm | 1997 | aresmgmt.com | Los Angeles, United States | |
Henkel is recognized as a global leader in adhesives and consumer brands. | 1876 | henkel.com | Dusseldorf, Germany |
Investor details for DevaCurl
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People of DevaCurl
18 people are tracked at DevaCurl (3 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Casey Castille | Sr Creative Director | Leadership |
Margaret Rainka | Director Global Channel Marketing | Leadership |
Edward Byrne | Senior Director Of Finance/brand Controller | Leadership |
Eladia Lebron | Senior Colorist | Team |
Kayla Maduro | Deva Inspired Stylist | Team |
Kimberly Sweere | Deva Curl Stylist | Team |
Rebecca Alvarez | Digital Design Manager | Team |
Bobby Baker | Educator/ Platform Artist | Team |
Carolyn Long | Regional Trainer | Team |
Sandra Tryner | Global Channel Marketing Manager | Team |
Jordan Betts | Regional Educator | Team |
Ny Kenya-Chamberlain | Deva Curl Certified Haircutter | Team |
Monica Morana | National Educator For Deva Curl. | Team |
Naomi Vera | Deva Curl Educator/specialist | Team |
Leah Sproul | Business System Analyst, Netsuite | Team |
Caitlin W. | Field Education Manager | Team |
Jonilee Maldonado | Field Education Specailist | Team |
Lisa Ward | Curl Coach/ Educator | Team |
Complete people profiles for DevaCurl
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Timeline of DevaCurl
4 dated milestones of DevaCurl across 18 years, from founding to its latest funding, stage changes and deals.
- Founded DevaCurl is founded.
- Exit Acquired by Tengram Capital Partners.
- Exit Acquired by Ares Management.
- Exit Acquired by Henkel.
Competitors of DevaCurl
DevaCurl has 3 listed competitors in our database, 2 of them funded. They include Pantene, Formulate and Virtue.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pantene.com | 1945 | Grand Rapids, United States | Brand of hair care products | |||
| formulate.co | 2019 | Menlo Park, United States | $2.84M | Personalized hair care products are provided via an online platform. | ||
| virtuelabs.com | 2014 | Raleigh, United States | $98.12M | Hair care products are developed and sold by Virtue. |
Detailed competitors of DevaCurl
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Web traffic of DevaCurl
The website of DevaCurl (devacurl.com) receives about 65.6K visits a month.
- Monthly visits65.6K
▼ 2.2% vs previous month
Websites whose visitors overlap most with DevaCurl. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ouidad.com | 100% | 154.8K | #237,540 | View details | |
beautycarechoices.com | beautycarechoices.com | 96% | #295,752 | – | |
asiamnaturally.com | asiamnaturally.com | 93% | #190,807 | – | |
| paulmitchell.com | 91% | 224.9K | #190,114 | View details | |
| carolsdaughter.com | 90% | 99.9K | #371,155 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for DevaCurl
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- 40 similar websites
- Audience overlap
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as DevaCurl (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Devacurl
Complete news archive for DevaCurl
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Frequently Asked Questions about DevaCurl
DevaCurl was founded in 2001.
DevaCurl is headquartered in New York, United States. It is registered at New York, New York, United States.
DevaCurl was founded in 2001 in New York, United States, and operates within the hair care sector. A range of products, such as shampoos, conditioners, styling creams, hair sprays, and volumizing foams, is produced. These items are sold through the companys own web store as well as partnered online retailers, focusing on distribution across the United States.
DevaCurl offers Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz.
DevaCurl has 3 investors. Key investors include Ares Management, Henkel, and Tengram Capital Partners.
DevaCurl operates through Henkel Corporation.
Yes. DevaCurl was acquired by Henkel in November 2019.