DevaCurl

New York, United States Founded: 2001 • Age: 25 yrs Acquired By Henkel
Hair care products including shampoos and conditioners are manufactured.
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About DevaCurl

DevaCurl is a company based in New York (United States) founded in 2001 was acquired by Henkel in November 2019.. DevaCurl offers products and services including Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz. DevaCurl operates in a competitive market with competitors including Pantene, Formulate, Virtue, Divi Official and Hairstory, among others.

  • Headquarter New York, United States
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Henkel Corporation
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Henkel

    & 2 more

    (Nov 11, 2019)

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Products & Services of DevaCurl

DevaCurl offers a comprehensive portfolio of products and services, including Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Products for cleaning and maintaining curly hair textures

Formulas to nourish and hydrate curly hair

Solutions for repairing and bonding damaged curls

Tools to enhance and define curl styles

Interactive tool for personalized hair care routines

People of DevaCurl
Headcount 500-1000
Employee Profiles 18
Employee Profiles
People
Casey Castille
Sr Creative Director
People
Kayla Maduro
Deva Inspired Stylist
People
Kimberly Sweere
Deva Curl Stylist
People
Rebecca Alvarez
Digital Design Manager

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Funding Insights of DevaCurl

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in DevaCurl

DevaCurl has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Ares Management, Henkel and Tengram Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
A private equity firm focused on consumer brand acquisitions.
Founded Year Domain Location
Alternative asset investment management firm
Founded Year Domain Location
Henkel is recognized as a global leader in adhesives and consumer brands.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by DevaCurl

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - DevaCurl

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Devacurl Comparisons

Employees
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Competitors of DevaCurl

DevaCurl operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pantene, Formulate, Virtue, Divi Official and Hairstory, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Brand of hair care products
domain founded_year HQ Location
Personalized hair care products are provided via an online platform.
domain founded_year HQ Location
Hair care products are developed and sold by Virtue.
domain founded_year HQ Location
Scalp health company
domain founded_year HQ Location
Hair care products are distributed directly via website and professionals.
domain founded_year HQ Location
Electrical control systems for locomotives and railway coaches are manufactured.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Devacurl

DevaCurl Launches New Dry Shampoo
Beautypackaging2 years ago
DevaCurl Slapped with Class-action Lawsuit
Gcimagazine5 years ago

Frequently Asked Questions about DevaCurl

When was DevaCurl founded?

DevaCurl was founded in 2001.

Where is DevaCurl located?

DevaCurl is headquartered in New York, United States. It is registered at New York, New York, United States.

What does DevaCurl do?

DevaCurl was founded in 2001 in New York, United States, and operates within the hair care sector. A range of products, such as shampoos, conditioners, styling creams, hair sprays, and volumizing foams, is produced. These items are sold through the companys own web store as well as partnered online retailers, focusing on distribution across the United States.

Who are the top competitors of DevaCurl?

DevaCurl's top competitors include Virtue, Pantene and Formulate.

What products or services does DevaCurl offer?

DevaCurl offers Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz.

Who are DevaCurl's investors?

DevaCurl has 3 investors. Key investors include Ares Management, Henkel, and Tengram Capital Partners.

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