DevaCurl

New York, United States Founded: 2001 • Age: 25 yrs Acquired By Henkel
Hair care products including shampoos and conditioners are manufactured.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 3 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About DevaCurl

DevaCurl is a company based in New York (United States) founded in 2001 was acquired by Henkel in November 2019. DevaCurl offers products and services including Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz. DevaCurl operates in a competitive market with competitors including Pantene, Formulate, Virtue, Divi Official and Hairstory, among others.

  • Headquarter New York, United States
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Henkel Corporation
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Acquired by
    Henkel

    & 2 more

    (Nov 11, 2019)

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Products & Services of DevaCurl

DevaCurl offers a comprehensive portfolio of products and services, including Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz.

Product name locked
Category locked
Primary

Products for cleaning and maintaining curly hair textures

Product name locked
Category locked
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Formulas to nourish and hydrate curly hair

Product name locked
Category locked
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Solutions for repairing and bonding damaged curls

Product name locked
Category locked
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Tools to enhance and define curl styles

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Interactive tool for personalized hair care routines

People of DevaCurl

Headcount 500-1000
Employee Profiles 18
Employee Profiles
People
Casey Castille
Sr Creative Director
People
Kayla Maduro
Deva Inspired Stylist
People
Kimberly Sweere
Deva Curl Stylist
People
Rebecca Alvarez
Digital Design Manager

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Funding Insights of DevaCurl

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Detailed funding history for DevaCurl

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  • Funding amounts
  • Participating investors
  • Valuation history

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Investors in DevaCurl

DevaCurl has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Ares Management, Henkel and Tengram Capital Partners.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
A private equity firm focused on consumer brand acquisitions.
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Alternative asset investment management firm
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Henkel is recognized as a global leader in adhesives and consumer brands.
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Investor details for DevaCurl

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by DevaCurl

Investments
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Investment portfolio details for DevaCurl

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Financial Statements - DevaCurl

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Devacurl Comparisons

DevaCurl Primary company
Description
Hair care products including shampoos and conditioners are m...
Location
New York, United States
Founded Year
2001
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for DevaCurl

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Competitors of DevaCurl

DevaCurl operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pantene, Formulate, Virtue, Divi Official and Hairstory, among others.

Company Name Domain Founded year HQ Location Description
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Brand of hair care products
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Personalized hair care products are provided via an online platform.
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Hair care products are developed and sold by Virtue.
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Scalp health company
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Hair care products are distributed directly via website and professionals.
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Electrical control systems for locomotives and railway coaches are manufactured.
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Detailed competitors of DevaCurl

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Latest news on Devacurl

DevaCurl Launches New Dry Shampoo
Beautypackaging3 years ago
DevaCurl Slapped with Class-action Lawsuit
Gcimagazine6 years ago
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Complete news archive for DevaCurl

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Frequently Asked Questions about DevaCurl

DevaCurl was founded in 2001.

DevaCurl is headquartered in New York, United States. It is registered at New York, New York, United States.

DevaCurl was founded in 2001 in New York, United States, and operates within the hair care sector. A range of products, such as shampoos, conditioners, styling creams, hair sprays, and volumizing foams, is produced. These items are sold through the companys own web store as well as partnered online retailers, focusing on distribution across the United States.

DevaCurl's top competitors include Virtue, Pantene and Formulate.

DevaCurl offers Cleansers, Conditioners, Treatments, Styling Tools, and Curl Quiz.

DevaCurl has 3 investors. Key investors include Ares Management, Henkel, and Tengram Capital Partners.

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