About Virtue
Virtue is a company based in Raleigh (United States) founded in 2014 by Melisse Shaban. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Virtue has raised $98.12 million across 5 funding rounds from investors including Clearasil and Combe. Virtue offers products and services including Recovery Shampoo & Conditioner Duo, Flourish Shampoo for Thinning Hair, and Damage Reverse Serum. Virtue operates in a competitive market with competitors including Pantene, Hairstory, Anomaly Haircare, DevaCurl and Divi Official, among others.
- Headquarter Raleigh, United States
- Founders Melisse Shaban
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Sectors
Consumer
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Virtue Labs Llc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$98.12 M (USD)
in 5 rounds
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Latest Funding Round
$20 M (USD), Series C
Aug 25, 2023
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Investors
Clearasil
& 1 more
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Employee Count
Not available
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Products & Services of Virtue
Virtue offers a comprehensive portfolio of products and services, including Recovery Shampoo & Conditioner Duo, Flourish Shampoo for Thinning Hair, and Damage Reverse Serum.
Hair damage is repaired with this nourishing duo.
Thinning hair is supported by this specialized shampoo.
Hair damage is reversed using this targeted serum.
People of Virtue
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Funding Insights of Virtue
Virtue has successfully raised a total of $98.12M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $20 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Virtue
Virtue has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Clearasil and Combe.
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Brands and investments opportunities are provided by Combe.
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Offers acne treatment pads, face wash, and spot treatments for clearer skin.
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Investor details for Virtue
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Virtue
Investment portfolio details for Virtue
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Financial Statements - Virtue
Detailed financials for Virtue
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Virtue Comparisons
Peer comparison for Virtue
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Competitors of Virtue
Virtue operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pantene, Hairstory, Anomaly Haircare, DevaCurl and Divi Official, among others.
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Brand of hair care products
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Hair care products are distributed directly via website and professionals.
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Retails a range of hair shampoos to consumers.
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Hair care products including shampoos and conditioners are manufactured.
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Scalp health company
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Detailed competitors of Virtue
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Latest news on Virtue
Complete news archive for Virtue
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Frequently Asked Questions about Virtue
Virtue was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Virtue is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
Melisse Shaban is the current CEO of Virtue. They have also founded this company.
Virtue is a funded company, having raised a total of $98.12M across 5 funding rounds to date.
Hair care solutions are provided by Virtue through a range of products targeting concerns like damage, thinning, dryness, and frizz. Various sectors including personal care and beauty are served with shampoos, conditioners, treatments, and styling products. Innovative technology, such as the patented Alpha Keratin 60ku, is utilized to repair hair effectively. Products are formulated to be sulfate-free, paraben-free, and cruelty-free, catering to diverse hair types and textures. The company is based in the United States with operations focused on direct-to-consumer sales and subscription models.
Virtue offers Recovery Shampoo & Conditioner Duo, Flourish Shampoo for Thinning Hair, and Damage Reverse Serum.