About Virtue
Virtue is a Consumer company based in Raleigh (United States) founded in 2014 by Melisse Shaban. Hair care products are developed and sold by Virtue. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Virtue has raised $98.12 million across 5 funding rounds from investors including Clearasil and Combe. Its chief executive, as recorded, is Melisse Shaban. Its website virtuelabs.com draws about 89 thousand monthly visits. Virtue offers products and services including Recovery Shampoo & Conditioner Duo, Flourish Shampoo for Thinning Hair, and Damage Reverse Serum. Its focus areas include Consumer Goods, Personal Care and Hair Care. Its legal entity is Virtue Labs LLC. Its competitors include Pantene, Hairstory and Anomaly Haircare.
Company details
Hair care solutions are provided by Virtue through a range of products targeting concerns like damage, thinning, dryness, and frizz. Various sectors including personal care and beauty are served with shampoos, conditioners, treatments, and styling products. Innovative technology, such as the patented Alpha Keratin 60ku, is utilized to repair hair effectively. Products are formulated to be sulfate-free, paraben-free, and cruelty-free, catering to diverse hair types and textures. The company is based in the United States with operations focused on direct-to-consumer sales and subscription models.
- Headquarters Raleigh, United States
- Founders Melisse Shaban
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website virtuelabs.com/en
- Social LinkedIn X Facebook Instagram
- Legal Name Virtue Labs Llc
- Total Equity Funding$98.12M (USD)
in 5 rounds
- Latest Funding Round$20M (USD), Series C
Aug 2023
- InvestorsClearasil
& 1 more
Products & Services of Virtue
Virtue offers a comprehensive portfolio of products and services, including Recovery Shampoo & Conditioner Duo, Flourish Shampoo for Thinning Hair, and Damage Reverse Serum.
Hair damage is repaired with this nourishing duo.
Thinning hair is supported by this specialized shampoo.
Hair damage is reversed using this targeted serum.
Funding Insights of Virtue
Virtue has successfully raised a total of $98.12M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $20 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $98.12M
- Total Rounds 5
- Last Round Series C — $20M
- First Round $18.72M
(May 2018)
- Investors Count 2
All 5 funding rounds of Virtue with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
2 investors in total: 2 institutional.
Investors in Virtue
Virtue has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Clearasil and Combe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brands and investments opportunities are provided by Combe. | combe.com | |||
Offers acne treatment pads, face wash, and spot treatments for clearer skin. | 1950 | clearasil.us | Parsippany Troy Hills, United States |
Investor details for Virtue
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People of Virtue
1 people are tracked at Virtue (1 in leadership).
| Name | Role | Group |
|---|---|---|
Melisse Shaban | Founder & CEO | Leadership |
Complete people profiles for Virtue
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Timeline of Virtue
3 dated milestones of Virtue across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Virtue is founded.
- Funding First funding round of $18.7M.
- Funding Latest funding round, Series C, of $20.0M.
Competitors of Virtue
Virtue has 3 listed competitors in our database. They include Pantene, Hairstory and Anomaly Haircare.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pantene.com | 1945 | Grand Rapids, United States | Brand of hair care products | |||
| hairstory.com | 2013 | New York, United States | Hair care products are distributed directly via website and professionals. | |||
| anomalyhaircare.com | 2019 | New York, United States | 202 | Retails a range of hair shampoos to consumers. |
Detailed competitors of Virtue
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- Full competitor set
- Operating metrics
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Web traffic of Virtue
The website of Virtue (virtuelabs.com) receives about 89.4K visits a month.
- Monthly visits89.4K
▼ 4.5% vs previous month
Websites whose visitors overlap most with Virtue. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
beautyplussalon.com | beautyplussalon.com | 100% | #169,490 | – | |
| olaplex.com | 98% | 790.2K | #41,743 | View details | |
| bumbleandbumble.com | 97% | 225.3K | #175,862 | View details | |
| sephora.com | 97% | 54.5M | #494 | View details | |
| fragrancenet.com | 92% | 14.8M | #1,607 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Virtue
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- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Virtue (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Virtue
Complete news archive for Virtue
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Frequently Asked Questions about Virtue
Virtue was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Virtue is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
Melisse Shaban is the CEO of Virtue, as recorded in our data. They have also founded this company.
Virtue is a funded company, having raised a total of $98.12M across 5 funding rounds to date. The company's 1st funding round was a Series A of $18.72M, raised on May 2018.
Hair care solutions are provided by Virtue through a range of products targeting concerns like damage, thinning, dryness, and frizz. Various sectors including personal care and beauty are served with shampoos, conditioners, treatments, and styling products. Innovative technology, such as the patented Alpha Keratin 60ku, is utilized to repair hair effectively. Products are formulated to be sulfate-free, paraben-free, and cruelty-free, catering to diverse hair types and textures. The company is based in the United States with operations focused on direct-to-consumer sales and subscription models.
Virtue's top competitors include Pantene, Hairstory and Anomaly Haircare.
Virtue offers Recovery Shampoo & Conditioner Duo, Flourish Shampoo for Thinning Hair, and Damage Reverse Serum.
Virtue operates through Virtue Labs Llc.