About Virtue
Virtue is a company based in Raleigh (United States) founded in 2014 by Melisse Shaban. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Virtue has raised $98.12 million across 5 funding rounds from investors including Clearasil and Combe. Virtue offers products and services including Recovery Shampoo & Conditioner Duo, Flourish Shampoo for Thinning Hair, and Damage Reverse Serum. Virtue operates in a competitive market with competitors including Pantene, Hairstory, Anomaly Haircare, DevaCurl and Divi Official, among others.
- Headquarter Raleigh, United States
- Founders Melisse Shaban
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Virtue Labs Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$98.12 M (USD)
in 5 rounds
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Latest Funding Round
$20 M (USD), Series C
Aug 25, 2023
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Investors
Clearasil
& 1 more
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Employee Count
Employee Count
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Products & Services of Virtue
Virtue offers a comprehensive portfolio of products and services, including Recovery Shampoo & Conditioner Duo, Flourish Shampoo for Thinning Hair, and Damage Reverse Serum. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Hair damage is repaired with this nourishing duo.
Thinning hair is supported by this specialized shampoo.
Hair damage is reversed using this targeted serum.
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Funding Insights of Virtue
Virtue has successfully raised a total of $98.12M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $20 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $20.0M
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First Round
First Round
(31 May 2018)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2023 | Amount | Series C - Virtue | Valuation |
investors |
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| Apr, 2023 | Amount | Series C - Virtue | Valuation | Clearasil , Combe |
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| Nov, 2020 | Amount | Series C - Virtue | Valuation | Combe |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Virtue
Virtue has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Clearasil and Combe. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Brands and investments opportunities are provided by Combe.
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Founded Year | Domain | Location | |
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Offers acne treatment pads, face wash, and spot treatments for clearer skin.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Virtue
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Virtue
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Virtue Comparisons
Competitors of Virtue
Virtue operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pantene, Hairstory, Anomaly Haircare, DevaCurl and Divi Official, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand of hair care products
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| domain | founded_year | HQ Location |
Hair care products are distributed directly via website and professionals.
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| domain | founded_year | HQ Location |
Retails a range of hair shampoos to consumers.
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| domain | founded_year | HQ Location |
Hair care products including shampoos and conditioners are manufactured.
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| domain | founded_year | HQ Location |
Scalp health company
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Virtue
Frequently Asked Questions about Virtue
When was Virtue founded?
Virtue was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Where is Virtue located?
Virtue is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
Who is the current CEO of Virtue?
Melisse Shaban is the current CEO of Virtue. They have also founded this company.
Is Virtue a funded company?
Virtue is a funded company, having raised a total of $98.12M across 5 funding rounds to date. The company's 1st funding round was a Series C of $28.6M, raised on May 31, 2018.
What does Virtue do?
Hair care solutions are provided by Virtue through a range of products targeting concerns like damage, thinning, dryness, and frizz. Various sectors including personal care and beauty are served with shampoos, conditioners, treatments, and styling products. Innovative technology, such as the patented Alpha Keratin 60ku, is utilized to repair hair effectively. Products are formulated to be sulfate-free, paraben-free, and cruelty-free, catering to diverse hair types and textures. The company is based in the United States with operations focused on direct-to-consumer sales and subscription models.
Who are the top competitors of Virtue?
What products or services does Virtue offer?
Virtue offers Recovery Shampoo & Conditioner Duo, Flourish Shampoo for Thinning Hair, and Damage Reverse Serum.