About Hairstory
Hairstory is a Consumer company based in New York (United States) founded in 2013. Hair care products are distributed directly via website and professionals. It operates in the Consumer and Healthcare sectors. Its website hairstory.com draws about 210 thousand monthly visits. Its focus areas include Retail, Beauty Tech, Ecommerce and Hair Care. Its competitors include Formulate, Divi Official and Viori; 2 of its 3 listed competitors have raised funding.
Company details
Hairstory was founded in 2013 in New York, United States, within the hair care sector. Operations focus on direct selling of products such as New Wash, which functions as both shampoo and conditioner using essential oils and natural cleansers, along with hair sprays and balms. Sales occur exclusively through the company website and affiliated hair professionals, who receive commissions on referrals and subsequent purchases.
- Headquarters New York, United States
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website hairstory.com
- Social LinkedIn X Facebook Instagram
- Investors
Funding Insights of Hairstory
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Hairstory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | Seed | – | Summit Partners | – |
1 investors in total: 1 institutional.
Investors in Hairstory
Hairstory has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Summit Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Summit Partners is recognized as a growth equity investment firm. | summitpartners.com | Boston, United States |
Investor details for Hairstory
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People of Hairstory
15 people are tracked at Hairstory (9 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Eli Halliwell | Co-founder & Chairman | Leadership |
Dina Rosenbloom | Chief Executive Officer | Leadership |
Urvi Mehta | Director, Digital Media | Leadership |
Jikaiah Stevens | Creative Art Director | Leadership |
Mauricio Gatto Bellora | Co-Founder & Business Owner | Leadership |
Sierra Gabriele | Senior Director Of Marketing + Acquisition | Leadership |
Hailey Harn | Senior Director - Strategy & Operations | Leadership |
Steven Berberabe | Head of Acquisition + CRO | Leadership |
Alara Ozhan Zeren | Product & Go To Market Director | Leadership |
Andrea Munguia Figueroa | Graphic Designer | Team |
Sonny Bains | Talent Acquisition Lead (beauty) | Team |
Karen Elleard | Creative Project Manager | Team |
Troy Hallahan | Brand Content Manager | Team |
Katie Skau | Senior Visual Designer | Team |
Jessica Ruthizer Goldin | Board Member | Team |
Complete people profiles for Hairstory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Hairstory
2 dated milestones of Hairstory across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Hairstory is founded.
- Funding First funding round.
Competitors of Hairstory
Hairstory has 3 listed competitors in our database, 2 of them funded. They include Formulate, Divi Official and Viori.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| formulate.co | 2019 | Menlo Park, United States | $2.84M | Personalized hair care products are provided via an online platform. | ||
| diviofficial.com | 2021 | Dallas, United States | Scalp health company | |||
| viori.com | 2019 | Orem, United States | $9.5M | 10 | Organic rice-water shampoos and conditioners are sold online by Viori. |
Detailed competitors of Hairstory
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- Full competitor set
- Operating metrics
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Web traffic of Hairstory
The website of Hairstory (hairstory.com) receives about 209.9K visits a month.
- Monthly visits209.9K
▲ 20.7% vs previous month
Websites whose visitors overlap most with Hairstory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thebarbshop.com | 100% | 9.7K | #2,427,006 | View details | |
glamourdusk.com | glamourdusk.com | 100% | #1,185,801 | – | |
bondiboost.com | bondiboost.com | 100% | #337,970 | – | |
| goldielocks.com | 99% | 102.5K | #407,291 | View details | |
simpletics.com | simpletics.com | 99% | #801,213 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hairstory
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Hairstory (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Hairstory
Complete news archive for Hairstory
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Frequently Asked Questions about Hairstory
Hairstory was founded in 2013 and raised its 1st funding round 8 years after it was founded.
Hairstory is headquartered in New York, United States. It is registered at New York, New York, United States.
Hairstory was founded in 2013 in New York, United States, within the hair care sector. Operations focus on direct selling of products such as New Wash, which functions as both shampoo and conditioner using essential oils and natural cleansers, along with hair sprays and balms. Sales occur exclusively through the company website and affiliated hair professionals, who receive commissions on referrals and subsequent purchases.
Hairstory's top competitors include Formulate, Divi Official and Viori.
Hairstory has 1 investor. Key investors include Summit Partners.
The website of Hairstory receives about 210 thousand visits a month.