About Dickies
Dickies is a company based in Fort Worth (United States) founded in 1922 was acquired by VF in October 2017. Dickies has completed 2 acquisitions, including North East Rig Out and Walls. Dickies operates in a competitive market with competitors including True Religion Apparel, Everlane, 100 Thieves, Chubbies Shorts and American Giant, among others.
- Headquarter Fort Worth, United States
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website dickies.com/on/demandware.store/Sites-DickiesUS-Site/default/PX-Show?url=aHR0cHM6Ly93d3cuZGlja2llcy5jb20vb24vZGVtYW5kd2FyZS5zdG9yZS9TaXRlcy1EaWNraWVzVVMtU2l0ZQ%3d%3d&frame=1753598256832
- Social X Facebook Instagram YouTube
- Acquired by VF (Oct 2017)
- Investors
- Investments & AcquisitionsNorth East Rig Out
& 1 more
- Acquired byVF
(Oct 2017)
Apps and channels of Dickies
its YouTube channel Dickies has 8.4K subscribers and 30 videos.
Videos from Dickies
The most watched videos on Dickies's YouTube channel, Dickies (8.4K subscribers). Click a video to play it here.
More on Dickies.
Investors in Dickies
Dickies has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include VF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Apparel and footwear company | 1899 | vfc.com | Greensboro, United States |
Investor details for Dickies
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
- Co-investor network
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People of Dickies
29 people are tracked at Dickies (8 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Philip Williamson | CEO | Leadership |
Lyndi Bell | Director Of Marketing, Dickies Americas | Leadership |
Erin R. | Global Creative Director | Leadership |
James Clark | Art Director | Leadership |
Brent Futagaki | Director Of Marketing, Strategic Accounts | Leadership |
Filip Elerud | Director, Global Brand Management | Leadership |
Lynn Phillips | Creative Director | Leadership |
Steve Wertz | Director, Digital Marketplace | Leadership |
Joe Monteleone | Global Brand Manager At Dickies Skateboarding | Team |
Desiree Chacon | Designer, Genuine Dickies & Dickies Accessories | Team |
Karla Esquivel-Wilkinson | Sr. Marketing Manager, In Store | Team |
Megan Scoville | Design Manager- Workwear, Skateboarding And Special Projects (global) | Team |
Katrien Baaij | Senior Design Manager Global | Team |
Peter Lee | Senior Sales & Marketing Manager, Greater China | Team |
Katia Sciscioli | Digital Marketing Manager | Team |
Natalia Arroyo Argenté | Channel Marketing Specialist | Team |
Kevin Perez | Videographer-editor-social Media Manager At Dickies Skateboarding | Team |
Joe Zarate | Senior Web Designer | Team |
Rachele Robustellini | Paid Media Specialist | Team |
Emon Jones | Digital Assets Manager | Team |
9 more people are available in the full profile.
Complete people profiles for Dickies
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Dickies
Dickies has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include North East Rig Out and Walls.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Industrial safety wear is manufactured and supplied for various sectors. | nerigoutstore.com | Aberdeen, Scotland | 1995 | Jul 2014 | β’β’β’β’ | |
Industrial doors, flexible PVC products, and safety solutions are manufactured. | walls.com | Fort Worth, United States | 1938 | Jun 2013 | β’β’β’β’ |
Complete acquisition details for Dickies
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Dickies
4 dated milestones of Dickies across 95 years, from founding to its latest funding, stage changes and deals.
- Founded Dickies is founded.
- Acquisition Acquires Walls.
- Acquisition Acquires North East Rig Out.
- Exit Acquired by VF.
Competitors of Dickies
Dickies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as True Religion Apparel, Everlane, 100 Thieves, Chubbies Shorts and American Giant, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| truereligion.com | 2002 | Los Angeles, United States | – | 1,453 | Internet first brand of fashion apparel wear for men and women | |
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| 100thieves.com | 2017 | Los Angeles, United States | $95M | 149 | Multi-category casual apparel is offered online for men and women. | |
| chubbiesshorts.com | 2011 | San Francisco, United States | $14.13M | 54 | Men's casual apparel and swimwear are designed and retailed. | |
| american-giant.com | 2011 | San Francisco, United States | $26.13M | 74 | American Giant is focused on producing American-made clothing and activewear. | |
| cotopaxi.com | 2013 | Cottonwood, United States | $74.86M | 81 | Cotopaxi is engaged in selling outdoor gear and apparel. | |
| levi.com | 1853 | San Francisco, United States | – | – | Internet first brand of apparel wear for kids, women, men and accessories | |
| global.tommy.com | 1985 | New York, United States | – | – | Internet first brand of casual and formal apparel wear for men and women | |
| americanapparel.com | 1989 | Oistins, Barbados | – | 428 | Internet first brand of casual apparel for men and women |
Detailed competitors of Dickies
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Dickies
The website of Dickies (dickies.com) receives about 2.5M visits a month.
- Monthly visits2.5M
▼ 12.7% vs previous month
Websites whose visitors overlap most with Dickies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| carhartt.com | 100% | 8.8M | #3,776 | View details | |
lee.com | lee.com | 79% | – | #31,664 | β |
wrangler.com | wrangler.com | 76% | – | #14,013 | β |
| redkap.com | 75% | 226.8K | #146,145 | View details | |
| levi.com | 70% | 19.7M | #2,057 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Dickies
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Dickies
Complete news archive for Dickies
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Dickies
10 companies that operate in the same segment as Dickies (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Dickies
Dickies was founded in 1922.
Dickies is headquartered in Fort Worth, United States. It is registered at Fort Worth, Texas, United States.
Philip Williamson is the current CEO of Dickies.
Dickies was founded in 1922 in Fort Worth, United States, as a brand in the apparel sector. A range of products including pants, jeans, shorts, shirts, outerwear, scrubs, innerwear, tops, and accessories is provided for men and women. Items are distributed through company-owned stores and the website dickies.com, with operations focused on both retail and online channels.
Dickies's top competitors include True Religion Apparel, Everlane and Cotopaxi.
Dickies has made 2 acquisitions, including North East Rig Out, and Walls.
Dickies has 1 investor. Key investors include VF.
Yes. Dickies was acquired by VF in October 2017.
The website of Dickies receives about 2.5 million visits a month.

