About Diesel Labs
Diesel Labs is a Media & Entertainment company based in Cambridge (United States) founded in 2016 by Michael Fleischman. Mobile video analytics solutions are provided for targeted ad campaigns. Diesel Labs has raised $950 thousand across 2 funding rounds from investors including National Science Foundation. The company has 8 employees. Diesel Labs offers products and services including PanelAI and Diesel AI. Its focus areas include OTT Video, Video Management, Analytics and Enterprise Applications. Its legal entity is Diesel Labs, Inc. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2016 and based in Cambridge, United States, Diesel Labs operates in the marketing technology sector. Mobile video analytics solutions are offered to translate TV ad campaigns into targeted mobile formats. Proprietary technology is utilized to enable coordinated messaging across channels. Services focus on analytics for video content, supporting marketers in cross-platform strategies.
- Headquarters Cambridge, United States
- Employees 8
- Founders Michael Fleischman
- SectorsMedia & Entertainment
- Website diesellabs.com
- Social LinkedIn X Facebook
- Legal Name Diesel Labs, Inc
- Total Equity Funding$950K (USD)
in 2 rounds
- Latest Funding Round$950K (USD), Seed
Feb 2018
- Investors
- Employee Count8
Products & Services of Diesel Labs
Diesel Labs offers a comprehensive portfolio of products and services, including PanelAI and Diesel AI.
Tool for creating synthetic focus groups and real-time audience analysis.
Chat system infused with audience data for content engagement queries.
Funding Insights of Diesel Labs
Diesel Labs has successfully raised a total of $950K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $950 thousand completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $949,997
- Total Rounds 2
- Last Round Seed — $949,997
- First Round $224,900
(Jul 2016)
- Investors Count 1
All 2 funding rounds of Diesel Labs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $949,997 | Seed | – | – | – |
| Jul 2016 | $224,900 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Diesel Labs
Diesel Labs has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include National Science Foundation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A government-backed foundation providing seed-stage investments to support small businesses. | 1950 | nsf.gov | Arlington, United States |
Investor details for Diesel Labs
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People of Diesel Labs
6 people are tracked at Diesel Labs (4 in leadership, 2 in team); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Michael Fleischman | Co-Founder | Leadership |
Lihua Bai | Director Of Operations | Leadership |
Anjali Midha | CEO & Co-founder | Leadership |
Dhaivat Upadhyay | Director Of Engineering And AI Solutions | Leadership |
Carrie Lanman | Data Specialist | Team |
Kate Farrell | Client Success Analyst | Team |
Complete people profiles for Diesel Labs
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Timeline of Diesel Labs
3 dated milestones of Diesel Labs across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Diesel Labs is founded.
- Funding First funding round of $225K.
- Funding Latest funding round, Seed, of $950K.
Competitors of Diesel Labs
Diesel Labs has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of Diesel Labs
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Web traffic of Diesel Labs
The website of Diesel Labs (diesellabs.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▼ 34.1% vs previous month
Top companies in OTT & Streaming Media
3 companies that operate in the same segment as Diesel Labs (OTT & Streaming Media) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Video content is streamed through subscription-based OTT platform. | 2007 | Santa Monica, California, United States | USD 100 M | 2,314 | ||
ESports social video streaming platform | 2006 | San Francisco, California, United States | USD 35.12 M | |||
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 |
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Frequently Asked Questions about Diesel Labs
Diesel Labs was founded in 2016.
Diesel Labs is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Diesel Labs is a funded company, having raised a total of $950K across 2 funding rounds to date. The company's 1st funding round was a Grant of $224.9K, raised on Jul 2016.
Diesel Labs has 8 employees.
Founded in 2016 and based in Cambridge, United States, Diesel Labs operates in the marketing technology sector. Mobile video analytics solutions are offered to translate TV ad campaigns into targeted mobile formats. Proprietary technology is utilized to enable coordinated messaging across channels. Services focus on analytics for video content, supporting marketers in cross-platform strategies.
Diesel Labs's top competitors include 4C Insights, TapClicks and data.ai.
Diesel Labs offers PanelAI and Diesel AI.
Diesel Labs has 1 investor. Key investors include National Science Foundation.
Diesel Labs operates through Diesel Labs, Inc.