About Digital Media Solutions
Digital Media Solutions is a Technology company based in Clearwater (United States) founded in 2012 by Matt Goodman, Luis A Ruelas, Fernando Borghese, and David Shteif, and was acquired by BlackRock in February 2025. Customer acquisition solutions provider. Digital Media Solutions has raised $20.5 million across 2 funding rounds from investors including BlackRock and Clairvest. Digital Media Solutions has completed 17 acquisitions, including Aimtell, Best Rate Referrals and BetterLoanChoice.com. Its website digitalmediasolutions.com draws about 16 thousand monthly visits. Digital Media Solutions offers products and services including Customer Acquisition and Data Solutions. Its focus areas include Business Services, IT Services and Suite. Its legal entity is Digital Media Solutions, LLC. Its competitors include 1&1 IONOS, Genpact and Epam; 1 of its 3 listed competitors has raised funding.
Company details
Digital Media Solutions was founded in 2012 and is headquartered in Clearwater, United States. Operations focus on the digital marketing sector, where customer acquisition is supported via services including lead generation, live agent transfers, email marketing, omni-channel campaigns, identity resolution, marketing analytics, compliance monitoring, lead management, and marketing automation. Cross-channel automation and Sparkroom are also utilized to enhance efficiency in client engagements.
- Headquarters Clearwater, United States
- Founders Matt Goodman, Luis A Ruelas, Fernando Borghese, David Shteif
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website digitalmediasolutions.com
- Social LinkedIn X Facebook Instagram YouTube Threads
- Acquired by BlackRock (Feb 2025)
- Legal Name Digital Media Solutions, Llc
Products & Services of Digital Media Solutions
Digital Media Solutions offers a comprehensive portfolio of products and services, including Customer Acquisition and Data Solutions.
Platform for acquiring customers through targeted digital ads
Tools to target and connect high-intent consumers with advertisers
Apps and channels of Digital Media Solutions
its YouTube channel Digital Media Solutions (DMS) has 99 subscribers and 8 videos.
Videos from Digital Media Solutions
The most watched videos on Digital Media Solutions's YouTube channel, Digital Media Solutions (DMS) (99 subscribers). Click a video to play it here.
More on Digital Media Solutions (DMS).
Funding Insights of Digital Media Solutions
Digital Media Solutions has successfully raised a total of $20.5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.5M
- Total Rounds 2
- First Round $20.5M
(Mar 2016)
- Investors Count 1
All 2 funding rounds of Digital Media Solutions with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | Debt – Conventional | β | β | β | |
| Mar 2016 | $20.5M | Private Equity Round | β | Clairvest | β |
2 investors in total: 2 institutional.
Investors in Digital Media Solutions
Digital Media Solutions has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include BlackRock and Clairvest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment management firm | 1987 | clairvest.com | Toronto, Canada | |
Diversified investment management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors | 1988 | blackrock.com | New York, United States |
Investor details for Digital Media Solutions
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Digital Media Solutions
66 people are tracked at Digital Media Solutions (36 in leadership, 30 in team).
| Name | Role | Group |
|---|---|---|
Matt Goodman | Co-Founder & CIO | Leadership |
Luis A Ruelas | Co-Founder | Leadership |
Fernando Borghese | Co-Founder & COO | Leadership |
David Shteif | Co-Founder | Leadership |
Scott Javor | Chief Financial Officer | Leadership |
Kimberly Binder | Director Of Client Success, DMSI | Leadership |
Morgan Lebejko | Senior Director, Business Operations | Leadership |
Jay Ritchie | Director Of Operations | Leadership |
Todd B. Deboer | VP Financial Accounting | Leadership |
Laura Donaldson | Director, Web And Search Marketing | Leadership |
Vanessa Guzmán-Clark | Interim CFO | Leadership |
Joe Marinucci | Co-Founder & CEO | Leadership |
Mikaela Nikas | Director Of Agent Divisions, DMS Insurance | Leadership |
Jason Sommerville | Senior Partner Manager | Leadership |
Brianna Clouse | Director Of Affiliate Management P&c | Leadership |
Pavel Mosiychuk | Marketing Director | Leadership |
Jamin Kuhnke | VP Of Calls And Operations | Leadership |
Jay Johnson | Head Of Fp&a | Leadership |
Trish Dillon | VP Of Technical Operations And Support | Leadership |
Mikayla Wittman | Sr. Director, Business Development | Leadership |
46 more people are available in the full profile.
Complete people profiles for Digital Media Solutions
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Digital Media Solutions
Digital Media Solutions has strategically engaged in corporate development activities, having acquired 17 companies. Notable acquisitions include Aimtell, Best Rate Referrals and BetterLoanChoice.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile-focused affiliate ad network serving billions of impressions is operated. | clickdealer.com | Amsterdam, Netherlands | 2012 | Mar 2023 | $45M | |
Platform offering advertisement retargeting solution | traversedata.com | Larchmont, United States | 2015 | May 2022 | β’β’β’β’ | |
AI-based SMS marketing services are provided to businesses. | pushpros.com | Hershey, United States | 2016 | Feb 2021 | β’β’β’β’ | |
Targeted web push notifications are provided for online retailers. | aimtell.com | Mission Viejo, United States | 2015 | Feb 2021 | β’β’β’β’ | |
Coupons platform for online purchases | dealtaker.com | Dallas, United States | 2004 | Aug 2020 | β’β’β’β’ | |
Digital marketing services provider | smarterchaos.com | Castle Rock, United States | 2010 | Jul 2020 | β’β’β’β’ | |
SHE Media is recognized as a mission-driven media company focused on content creation. | shemedia.com | New York, United States | 1999 | Jul 2020 | β’β’β’β’ | |
Lead management platform is provided for business operations. | ue.co | San Diego, United States | 2008 | Nov 2019 | β’β’β’β’ | |
Insurance leads are generated for agents via a digital platform. | zipquote.com | San Diego, United States | 2008 | Nov 2019 | β’β’β’β’ | |
Full-service marketing agency operations are managed in the United States. | fosinamarketinggroup.com | Danbury, United States | 2003 | Nov 2018 | β’β’β’β’ |
Complete acquisition details for Digital Media Solutions
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Digital Media Solutions
15 dated milestones of Digital Media Solutions across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Digital Media Solutions is founded.
- Funding First funding round of $20.5M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Debt β Conventional,.
- Acquisition Acquires Fosina Marketing Group.
- Acquisition Acquires UE.co.
- Acquisition Acquires ZipQuote.
- Acquisition Acquires SHE Media.
- Acquisition Acquires SmarterChaos.
- Acquisition Acquires DealTaker.
- Acquisition Acquires PushPros.
- Acquisition Acquires Aimtell.
- Acquisition Acquires Traverse Data.
- Acquisition Acquires ClickDealer.
- Exit Acquired by BlackRock.
Competitors of Digital Media Solutions
Digital Media Solutions has 3 listed competitors in our database, 1 of them funded. They include 1&1 IONOS, Genpact and Epam.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ionos.com | 1988 | Chesterbrook, United States | 134 | Cloud infrastructure and hosting services are provided by 1&1 IONOS. | ||
| genpact.com | 1997 | New York, United States | 129,140 | Provider of end-to-end business process outsourcing services | ||
| epam.com | 1993 | Newtown Square, United States | $50M | Provider of software development, data analytics, and other IT suite services |
Detailed competitors of Digital Media Solutions
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Digital Media Solutions
The website of Digital Media Solutions (digitalmediasolutions.com) receives about 16.4K visits a month and ranks #1,980,405 among all websites worldwide, #8,772 in Marketing and Advertising.
- Monthly visits16.4K
▲ 46.2% vs previous month
- Unique visitors4.9K
per month
- Global rank#1,980,405
among all websites
- Category rank#8,772
Business and Consumer Services · Marketing and Advertising
- Bounce rate46%
- Pages per visit2.0
- Average visit15 sec
- DevicesDesktop 43% Β· Mobile 57%
Websites whose visitors overlap most with Digital Media Solutions. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| teamlewis.com | 100% | #426,458 | View details | ||
| galacticfed.com | 66% | #1,427,374 | View details | ||
| brokercalls.com | 58% | #4,291,429 | View details | ||
adapt.io | adapt.io | 58% | β |
Top companies in IT Services & Operations
3 companies that operate in the same segment as Digital Media Solutions (IT Services & Operations) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud orchestration solutions are provided for multi-cloud and device applications. | 1998 | Palo Alto, California, United States | USD 595.83 M | USD 812.05 M | 8,861 | |
A cloud-based platform for incident management software is provided. | 2009 | San Francisco, California, United States | USD 173.6 M | USD 492.55 M | 4,473 | |
Unified IT management is delivered through a cloud-based platform. | 2004 | Santa Clara, California, United States | USD 83.7 M | USD 13.28 B | 26,290 |
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Related news about Digital Media Solutions
Complete news archive for Digital Media Solutions
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Digital Media Solutions
Digital Media Solutions was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Digital Media Solutions is headquartered in Clearwater, United States. It is registered at Clearwater, Florida, United States.
Digital Media Solutions is a funded company, having raised a total of $20.5M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $20.5M, raised on Mar 2016.
Digital Media Solutions was founded in 2012 and is headquartered in Clearwater, United States. Operations focus on the digital marketing sector, where customer acquisition is supported via services including lead generation, live agent transfers, email marketing, omni-channel campaigns, identity resolution, marketing analytics, compliance monitoring, lead management, and marketing automation. Cross-channel automation and Sparkroom are also utilized to enhance efficiency in client engagements.
Digital Media Solutions offers Customer Acquisition and Data Solutions.
Digital Media Solutions has made 17 acquisitions, including Aimtell, Best Rate Referrals, and BetterLoanChoice.com.
Digital Media Solutions operates through Digital Media Solutions, Llc.
Yes. Digital Media Solutions was acquired by BlackRock in February 2025.

