Digital Media Solutions

Clearwater, United States Founded: 2012 • Age: 14 yrs Listed Acquired By BlackRock
Customer acquisition solutions provider

About Digital Media Solutions

Digital Media Solutions is a Technology company based in Clearwater (United States) founded in 2012 by Matt Goodman, Luis A Ruelas, Fernando Borghese, and David Shteif, and was acquired by BlackRock in February 2025. Customer acquisition solutions provider. Digital Media Solutions has raised $20.5 million across 2 funding rounds from investors including BlackRock and Clairvest. Digital Media Solutions has completed 17 acquisitions, including Aimtell, Best Rate Referrals and BetterLoanChoice.com. Its website digitalmediasolutions.com draws about 16 thousand monthly visits. Digital Media Solutions offers products and services including Customer Acquisition and Data Solutions. Its focus areas include Business Services, IT Services and Suite. Its legal entity is Digital Media Solutions, LLC. Its competitors include 1&1 IONOS, Genpact and Epam; 1 of its 3 listed competitors has raised funding.

Company details

Digital Media Solutions was founded in 2012 and is headquartered in Clearwater, United States. Operations focus on the digital marketing sector, where customer acquisition is supported via services including lead generation, live agent transfers, email marketing, omni-channel campaigns, identity resolution, marketing analytics, compliance monitoring, lead management, and marketing automation. Cross-channel automation and Sparkroom are also utilized to enhance efficiency in client engagements.

  • Headquarters Clearwater, United States
  • Founders Matt Goodman, Luis A Ruelas, Fernando Borghese, David Shteif
  • Stage Acquired
  • Sectors
    Technology
  • Website category Business and Consumer Services · Marketing and Advertising
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website digitalmediasolutions.com
  • Social LinkedIn X Facebook Instagram YouTube Threads
  • Acquired by BlackRock (Feb 2025)
  • Legal Name Digital Media Solutions, Llc
Operational Areas
Key Metrics

Products & Services of Digital Media Solutions

Digital Media Solutions offers a comprehensive portfolio of products and services, including Customer Acquisition and Data Solutions.

Customer Acquisition
Advertising Service

Platform for acquiring customers through targeted digital ads

Data Solutions
Data Management

Tools to target and connect high-intent consumers with advertisers

Apps and channels of Digital Media Solutions

its YouTube channel Digital Media Solutions (DMS) has 99 subscribers and 8 videos.

Digital Media Solutions (DMS)
YouTube 99 subscribers 8 videos Autos & Vehicles
Open channel

Videos from Digital Media Solutions

The most watched videos on Digital Media Solutions's YouTube channel, Digital Media Solutions (DMS) (99 subscribers). Click a video to play it here.

Exploring Alternative Internet Search Engines for Better Results
29 views
Joe Marinucci, CEO of Digital Media Solutions, looks back on the Leadville 100 MTB
13 views
The Future Of Lead Generation And How AI Is Transforming Marketing
12 views
Effective Home Services Lead Generation Strategies
11 views

More on Digital Media Solutions (DMS).

Funding Insights of Digital Media Solutions

Digital Media Solutions has successfully raised a total of $20.5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $20.5M
  • Total Rounds 2
  • First Round $20.5M

    (Mar 2016)

  • Investors Count 1

All 2 funding rounds of Digital Media Solutions with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2018Debt – Conventional––
–
Mar 2016$20.5MPrivate Equity Round–Clairvest
–
Valuation history

2 investors in total: 2 institutional.

Investors in Digital Media Solutions

Digital Media Solutions has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include BlackRock and Clairvest.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Private equity investment management firm
1987clairvest.comToronto, Canada
Diversified investment management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors
1988blackrock.comNew York, United States
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Investor details for Digital Media Solutions

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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People of Digital Media Solutions

66 people are tracked at Digital Media Solutions (36 in leadership, 30 in team).

NameRoleGroup
Matt Goodman
Co-Founder & CIOLeadership
Luis A Ruelas
Co-FounderLeadership
Fernando Borghese
Co-Founder & COOLeadership
David Shteif
Co-FounderLeadership
Scott Javor
Chief Financial OfficerLeadership
Kimberly Binder
Director Of Client Success, DMSILeadership
Morgan Lebejko
Senior Director, Business OperationsLeadership
Jay Ritchie
Director Of OperationsLeadership
Todd B. Deboer
VP Financial AccountingLeadership
Laura Donaldson
Director, Web And Search MarketingLeadership
Vanessa Guzmán-Clark
Interim CFOLeadership
Joe Marinucci
Co-Founder & CEOLeadership
Mikaela Nikas
Director Of Agent Divisions, DMS InsuranceLeadership
Jason Sommerville
Senior Partner ManagerLeadership
Brianna Clouse
Director Of Affiliate Management P&cLeadership
Pavel Mosiychuk
Marketing DirectorLeadership
Jamin Kuhnke
VP Of Calls And OperationsLeadership
Jay Johnson
Head Of Fp&aLeadership
Trish Dillon
VP Of Technical Operations And SupportLeadership
Mikayla Wittman
Sr. Director, Business DevelopmentLeadership

46 more people are available in the full profile.

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Complete people profiles for Digital Media Solutions

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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  • Team structure
  • Board tenure
  • Professional contacts

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Investments & Acquisitions by Digital Media Solutions

Digital Media Solutions has strategically engaged in corporate development activities, having acquired 17 companies. Notable acquisitions include Aimtell, Best Rate Referrals and BetterLoanChoice.com.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Mobile-focused affiliate ad network serving billions of impressions is operated.
clickdealer.comAmsterdam, Netherlands2012Mar 2023$45M
Platform offering advertisement retargeting solution
traversedata.comLarchmont, United States2015May 2022β€’β€’β€’β€’
AI-based SMS marketing services are provided to businesses.
pushpros.comHershey, United States2016Feb 2021β€’β€’β€’β€’
Targeted web push notifications are provided for online retailers.
aimtell.comMission Viejo, United States2015Feb 2021β€’β€’β€’β€’
Coupons platform for online purchases
dealtaker.comDallas, United States2004Aug 2020β€’β€’β€’β€’
Digital marketing services provider
smarterchaos.comCastle Rock, United States2010Jul 2020β€’β€’β€’β€’
SHE Media is recognized as a mission-driven media company focused on content creation.
shemedia.comNew York, United States1999Jul 2020β€’β€’β€’β€’
Lead management platform is provided for business operations.
ue.coSan Diego, United States2008Nov 2019β€’β€’β€’β€’
Insurance leads are generated for agents via a digital platform.
zipquote.comSan Diego, United States2008Nov 2019β€’β€’β€’β€’
Full-service marketing agency operations are managed in the United States.
fosinamarketinggroup.comDanbury, United States2003Nov 2018β€’β€’β€’β€’
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Complete acquisition details for Digital Media Solutions

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of Digital Media Solutions

15 dated milestones of Digital Media Solutions across 13 years, from founding to its latest funding, stage changes and deals.

  1. Founded Digital Media Solutions is founded.
  2. Funding First funding round of $20.5M.
  3. IPO Lists on the stock exchange (IPO).
  4. Funding Latest funding round, Debt – Conventional,.
  5. Acquisition Acquires Fosina Marketing Group.
  6. Acquisition Acquires UE.co.
  7. Acquisition Acquires ZipQuote.
  8. Acquisition Acquires SHE Media.
  9. Acquisition Acquires SmarterChaos.
  10. Acquisition Acquires DealTaker.
  11. Acquisition Acquires PushPros.
  12. Acquisition Acquires Aimtell.
  13. Acquisition Acquires Traverse Data.
  14. Acquisition Acquires ClickDealer.
  15. Exit Acquired by BlackRock.

Competitors of Digital Media Solutions

Digital Media Solutions has 3 listed competitors in our database, 1 of them funded. They include 1&1 IONOS, Genpact and Epam.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
ionos.com1988Chesterbrook, United States134
Cloud infrastructure and hosting services are provided by 1&1 IONOS.
genpact.com1997New York, United States129,140
Provider of end-to-end business process outsourcing services
epam.com1993Newtown Square, United States$50M
Provider of software development, data analytics, and other IT suite services
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Detailed competitors of Digital Media Solutions

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Verified entity values are shown only after access is granted.

Web traffic of Digital Media Solutions

The website of Digital Media Solutions (digitalmediasolutions.com) receives about 16.4K visits a month and ranks #1,980,405 among all websites worldwide, #8,772 in Marketing and Advertising.

  • Monthly visits
    16.4K

    ▲ 46.2% vs previous month

  • Unique visitors
    4.9K

    per month

  • Global rank
    #1,980,405

    among all websites

  • Category rank
    #8,772

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with Digital Media Solutions. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
teamlewis.com
100%
#426,458View details
galacticfed.com
66%
#1,427,374View details
brokercalls.com
58%
#4,291,429View details
adapt.io
adapt.io
58%
–

Top companies in IT Services & Operations

3 companies that operate in the same segment as Digital Media Solutions (IT Services & Operations) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cloud orchestration solutions are provided for multi-cloud and device applications.
1998Palo Alto, California, United StatesUSD 595.83 MUSD 812.05 M8,861
A cloud-based platform for incident management software is provided.
2009San Francisco, California, United StatesUSD 173.6 MUSD 492.55 M4,473
Unified IT management is delivered through a cloud-based platform.
2004Santa Clara, California, United StatesUSD 83.7 MUSD 13.28 B26,290
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Related news about Digital Media Solutions

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Complete news archive for Digital Media Solutions

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Frequently Asked Questions about Digital Media Solutions

Digital Media Solutions was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Digital Media Solutions is headquartered in Clearwater, United States. It is registered at Clearwater, Florida, United States.

Digital Media Solutions is a funded company, having raised a total of $20.5M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $20.5M, raised on Mar 2016.

Digital Media Solutions was founded in 2012 and is headquartered in Clearwater, United States. Operations focus on the digital marketing sector, where customer acquisition is supported via services including lead generation, live agent transfers, email marketing, omni-channel campaigns, identity resolution, marketing analytics, compliance monitoring, lead management, and marketing automation. Cross-channel automation and Sparkroom are also utilized to enhance efficiency in client engagements.

Digital Media Solutions's top competitors include 1&1 IONOS, Genpact and Epam.

Digital Media Solutions offers Customer Acquisition and Data Solutions.

Digital Media Solutions has made 17 acquisitions, including Aimtell, Best Rate Referrals, and BetterLoanChoice.com.

Digital Media Solutions has 2 investors. Key investors include BlackRock, and Clairvest.

Digital Media Solutions operates through Digital Media Solutions, Llc.

Yes. Digital Media Solutions was acquired by BlackRock in February 2025.

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