About Traverse Data
Traverse Data is a Media & Entertainment company based in Larchmont (United States) founded in 2015, and was acquired by Digital Media Solutions in May 2022. Platform offering advertisement retargeting solution. Traverse Data has raised $1 million across 1 funding round from investors including Digital Media Solutions and Ryan Schulke. Traverse Data offers products and services including Direct Intent, Direct Activity, Direct Audiences, Direct Identity Resolution, and Direct Append. Its focus areas include Enterprise Applications, AdTech and Retargeting. Its legal entity is Digital Media Solutions, Inc. Its competitors include Magnetic, StitcherAds and TapCommerce; 3 of its 3 listed competitors have raised funding.
Company details
Traverse Data was founded in 2015 and is based in Larchmont, United States. The company operates in the ad tech sector, where a platform is provided for retargeting advertisements. Publishers are enabled to send targeted emails to audiences that have recently engaged with brands online. Additionally, audience data is monetized by supplying it to ad tech firms for broader advertising purposes.
- Headquarters Larchmont, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website traversedata.com
- Social LinkedIn X Facebook
- Acquired by Digital Media Solutions (May 2022)
- Legal Name Digital Media Solutions, Inc.
- Total Equity Funding$1M (USD)
in 1 rounds
- Latest Funding Round$1M (USD), Angel Round
May 2017
- InvestorsDigital Media Solutions
& 1 more
- Acquired byDigital Media Solutions
(May 2022)
Products & Services of Traverse Data
Traverse Data offers a comprehensive portfolio of products and services, including Direct Intent, Direct Activity, Direct Audiences, Direct Identity Resolution, and Direct Append.
Identifies marketing intent via web behavior and purchase history.
Reactivates dormant leads using internet and email signals.
Combines data to build targeted audiences for campaigns.
Converts anonymous visitors into identifiable leads.
Adds demographic insights for personalized messaging.
Scores leads using AI and intent data for prioritization.
Funding Insights of Traverse Data
Traverse Data has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Angel Round of $1 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Angel Round — $1M
- First Round $1M
(May 2017)
- Investors Count 1
All 1 funding rounds of Traverse Data with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $1M | Angel Round | – | – |
2 investors in total: 1 institutional and 1 angel.
Investors in Traverse Data
Traverse Data has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Digital Media Solutions and Ryan Schulke.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
RS Ryan Schulke | Angel investor, co-founder of Fluent, focusing on adtech and startups | unknown_15398b4f92784b62b | ||
Customer acquisition solutions provider | 2012 | digitalmediasolutions.com | Clearwater, United States |
Investor details for Traverse Data
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Traverse Data
1 people are tracked at Traverse Data (1 in leadership).
| Name | Role | Group |
|---|---|---|
Greg Van Horn | CEO/Founder | Leadership |
Complete people profiles for Traverse Data
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Traverse Data
3 dated milestones of Traverse Data across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Traverse Data is founded.
- Funding First funding round of $1.0M.
- Exit Acquired by Digital Media Solutions.
Competitors of Traverse Data
Traverse Data has 3 listed competitors in our database, 3 of them funded. They include Magnetic, StitcherAds and TapCommerce.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| magnetic.com | 2008 | New York, United States | $46.5M | 1 | Search retargeting platform using data queries for audience targeting. | |
| stitcherads.com | 2009 | Austin, United States | $4M | 46 | Facebook ad optimization tools for retailers are managed. | |
| tapcommerce.com | 2012 | New York, United States | $11.7M | Mobile retargeting solutions are provided to brands and advertisers. |
Detailed competitors of Traverse Data
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Traverse Data (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Traverse Data
Traverse Data was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Traverse Data is headquartered in Larchmont, United States. It is registered at Larchmont, New York, United States.
Traverse Data is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Angel Round of $1M, raised on May 2017.
Traverse Data was founded in 2015 and is based in Larchmont, United States. The company operates in the ad tech sector, where a platform is provided for retargeting advertisements. Publishers are enabled to send targeted emails to audiences that have recently engaged with brands online. Additionally, audience data is monetized by supplying it to ad tech firms for broader advertising purposes.
Traverse Data's top competitors include Magnetic, TapCommerce and StitcherAds.
Traverse Data offers Direct Intent, Direct Activity, Direct Audiences, Direct Identity Resolution, and 2 more products and services.
Traverse Data has 2 investors. Key investors include Digital Media Solutions, and Ryan Schulke.
Traverse Data operates through Digital Media Solutions, Inc..
Yes. Traverse Data was acquired by Digital Media Solutions in May 2022.