About Direct Line Group
Direct Line Group is a company based in Bromley (United Kingdom) founded in 2012 was acquired by Aviva in December 2024.. Direct Line Group offers products and services including Direct Line Insurance, Churchill Insurance, Green Flag, DLG Auto Services, and DLG Legal Services. Direct Line Group operates in a competitive market with competitors including Aviva, RAC, Lloyd’s, Blue KC and Royal London, among others.
- Headquarter Bromley, United Kingdom
- Stage Public
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Sectors
Financial Services
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Email
***********
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Phone
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Website
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Social
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- Legal Name Direct Line Insurance Group Plc
- Date of Incorporation 26 Jul, 1988
- Jurisdiction BROMLEY, KENT
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Products & Services of Direct Line Group
Direct Line Group offers a comprehensive portfolio of products and services, including Direct Line Insurance, Churchill Insurance, Green Flag, DLG Auto Services, and DLG Legal Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides motor and home insurance coverage
Delivers comprehensive insurance products
Offers roadside assistance and recovery services
Supports automotive-related insurance needs
Provides legal assistance for insurance claims
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Software Development Team
81 people
Data Analysis and Operations Team
26 people
Human Resources and Administration
22 people
Head Team
19 people
Finance and Accounting
18 people
Leadership Team
15 people
Senior Team
14 people
Operations Team
12 people
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Funding Insights of Direct Line Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Direct Line Group
Direct Line Group has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Aviva and Ageas. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Insurance in property, casualty, life, and pensions is offered worldwide.
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Insurance and asset management services are offered in multiple regions.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Direct Line Group
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Direct Line Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Direct Line Group Comparisons
Competitors of Direct Line Group
Direct Line Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aviva, RAC, Lloyd’s, Blue KC and Royal London, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Insurance and asset management services are offered in multiple regions.
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| domain | founded_year | HQ Location |
Vehicle parts and accessories are sold via an online platform.
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Insurance carrier services are provided globally by Lloyd’s.
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Provides health insurance plans for individuals, families, employers, and Medicare recipients.
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Mutual life insurance, pensions, and investment services are provided.
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Insurance services are provided by Athora in the United Kingdom.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Direct Line Group
Frequently Asked Questions about Direct Line Group
When was Direct Line Group founded?
Direct Line Group was founded in 2012.
Where is Direct Line Group located?
Direct Line Group is headquartered in Bromley, United Kingdom. It is registered at Bromley, England, United Kingdom.
What does Direct Line Group do?
Direct Line Group was formed in 2012 and is based in Bromley, United Kingdom, within the insurance sector. Brands such as Direct Line, Churchill, and Green Flag are included in its portfolio. Coverage is extended to motor, home, pet, travel, life, cycling, landlord, and business areas. Operations focus on the UK market, serving a range of personal and commercial clients through established channels.
Who are the top competitors of Direct Line Group?
What products or services does Direct Line Group offer?
Direct Line Group offers Direct Line Insurance, Churchill Insurance, Green Flag, DLG Auto Services, and DLG Legal Services.
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