About Direct Line Group
Direct Line Group is a company based in Bromley (United Kingdom) founded in 2012 was acquired by Aviva in December 2024. Direct Line Group offers products and services including Direct Line Insurance, Churchill Insurance, Green Flag, DLG Auto Services, and DLG Legal Services. Direct Line Group operates in a competitive market with competitors including Aviva, RAC, Lloyd’s, Blue KC and Royal London, among others.
- Headquarter Bromley, United Kingdom
- Stage Public
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Financial Services
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- Legal Name Direct Line Insurance Group Plc
- Date of Incorporation 26 Jul, 1988
- Jurisdiction BROMLEY, KENT
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Products & Services of Direct Line Group
Direct Line Group offers a comprehensive portfolio of products and services, including Direct Line Insurance, Churchill Insurance, Green Flag, DLG Auto Services, and DLG Legal Services.
Provides motor and home insurance coverage
Delivers comprehensive insurance products
Offers roadside assistance and recovery services
Supports automotive-related insurance needs
Provides legal assistance for insurance claims
People of Direct Line Group
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Software Development Team
81 people
Data Analysis and Operations Team
26 people
Human Resources and Administration
22 people
Head Team
19 people
Finance and Accounting
18 people
Leadership Team
15 people
Senior Team
14 people
Operations Team
12 people
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Funding Insights of Direct Line Group
Detailed funding history for Direct Line Group
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- Funding amounts
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- Valuation history
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Investors in Direct Line Group
Direct Line Group has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Aviva and Ageas.
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Insurance in property, casualty, life, and pensions is offered worldwide.
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Insurance and asset management services are offered in multiple regions.
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Investor details for Direct Line Group
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Investments & Acquisitions by Direct Line Group
Investment portfolio details for Direct Line Group
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Financial Statements - Direct Line Group
Detailed financials for Direct Line Group
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- Profit trends
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- Financial ratios
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Direct Line Group Comparisons
Peer comparison for Direct Line Group
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Competitors of Direct Line Group
Direct Line Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aviva, RAC, Lloyd’s, Blue KC and Royal London, among others.
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Insurance and asset management services are offered in multiple regions.
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Vehicle parts and accessories are sold via an online platform.
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Insurance carrier services are provided globally by Lloyd’s.
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Provides health insurance plans for individuals, families, employers, and Medicare recipients.
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Mutual life insurance, pensions, and investment services are provided.
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Insurance services are provided by Athora in the United Kingdom.
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Detailed competitors of Direct Line Group
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Latest news on Direct Line Group
Complete news archive for Direct Line Group
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Frequently Asked Questions about Direct Line Group
Direct Line Group was founded in 2012.
Direct Line Group is headquartered in Bromley, United Kingdom. It is registered at Bromley, England, United Kingdom.
Direct Line Group was formed in 2012 and is based in Bromley, United Kingdom, within the insurance sector. Brands such as Direct Line, Churchill, and Green Flag are included in its portfolio. Coverage is extended to motor, home, pet, travel, life, cycling, landlord, and business areas. Operations focus on the UK market, serving a range of personal and commercial clients through established channels.
Direct Line Group offers Direct Line Insurance, Churchill Insurance, Green Flag, DLG Auto Services, and DLG Legal Services.