About Direct Tyre Management
Direct Tyre Management is a Transportation, Automotive & Logistics company based in Skelmersdale (United Kingdom) founded in 2004, and was acquired by Caledonia in August 2024. It operates as an automotive tyres are manufactured and supplied to various markets. Direct Tyre Management has completed 1 acquisition, including TyreWatch. Direct Tyre Management offers products and services including Customer Portal and Mobile Fleet Audit. Its focus areas include Auto, Auto Retail & Aftersales, Tires & Wheels and Diversified. Its legal entity is Direct Tyre Management Ltd. Its competitors include Tyres On The Drive, Motokiki, Lodge Tyre, Kirkby Tyres and Just Tyres and 1 more; 2 of its 6 listed competitors have raised funding.
Company details
Direct Tyre Management was established in 2004 and is headquartered in Skelmersdale, United Kingdom. Operations focus on the automotive sector, where tyres are manufactured and supplied to meet industry demands. The company handles production processes and distribution logistics, primarily serving regional and national clients in the tyre market. Core activities encompass quality control in manufacturing and efficient supply chain management, with a domain presence at directtyre.com for business inquiries.
- Headquarters Skelmersdale, United Kingdom
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website directtyre.com
- Acquired by Caledonia (Aug 2024)
- Legal Name Direct Tyre Management Ltd
Products & Services of Direct Tyre Management
Direct Tyre Management offers a comprehensive portfolio of products and services, including Customer Portal and Mobile Fleet Audit.
Online tool for efficient booking and fleet tyre management insights.
Regular tyre inspections to optimize vehicle safety and reduce carbon footprint.
Investors in Direct Tyre Management
Direct Tyre Management has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Caledonia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Long-term returns are generated through diversified public and private investments. | 1878 | caledonia.com | London, United Kingdom |
Investor details for Direct Tyre Management
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Investments & Acquisitions by Direct Tyre Management
Direct Tyre Management has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include TyreWatch.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI and SaaS-enabled tire management for commercial vehicles is provided. | tyrewatch.com | Basingstoke, United Kingdom | 2017 | Jul 2021 | •••• |
Complete acquisition details for Direct Tyre Management
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Competitors of Direct Tyre Management
Direct Tyre Management has 6 listed competitors in our database, 2 of them funded. They include Tyres On The Drive, Motokiki, Lodge Tyre, Kirkby Tyres and Just Tyres, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tyresonthedrive.com | 2011 | Crewe, United Kingdom | $13.76M | 170 | Online retailer of tyres | |
| motokiki.com | 2018 | Port Talbot, United Kingdom | $3.89M | 3 | Tyres are located and prices compared through an online platform. | |
| lodgetyre.com | 1935 | Stafford, United Kingdom | – | – | Car and van tyres plus wheel alignment services are provided. | |
| kirkbytyres.co.uk | 1958 | Liverpool, United Kingdom | – | – | Delivers a comprehensive range of products and services to the tire trade industry. | |
| justtyres.co.uk | 1990 | Milton Keynes, United Kingdom | – | – | Online platform to buy auto tyres | |
| lindleysautocentres.co.uk | 1959 | Nottingham, United Kingdom | – | 59 | Provides MOT testing, car servicing, and tyre fitting for vehicles. |
Detailed competitors of Direct Tyre Management
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Web traffic of Direct Tyre Management
The website of Direct Tyre Management (directtyre.com) receives about 5.4K visits a month.
- Monthly visits5.4K
▲ 86.9% vs previous month
Top companies in Automotive Retail & Aftersales
10 companies that operate in the same segment as Direct Tyre Management (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 741.46 M | USD 446.48 M | 5,812 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.85 B | – | 11 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,381 |
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Related news about Direct Tyre Management
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Frequently Asked Questions about Direct Tyre Management
Direct Tyre Management was founded in 2004.
Direct Tyre Management is headquartered in Skelmersdale, United Kingdom. It is registered at Skelmersdale, Lancashire, United Kingdom.
Direct Tyre Management was established in 2004 and is headquartered in Skelmersdale, United Kingdom. Operations focus on the automotive sector, where tyres are manufactured and supplied to meet industry demands. The company handles production processes and distribution logistics, primarily serving regional and national clients in the tyre market. Core activities encompass quality control in manufacturing and efficient supply chain management, with a domain presence at directtyre.com for business inquiries.
Direct Tyre Management's top competitors include Tyres On The Drive, Motokiki and Lodge Tyre.
Direct Tyre Management offers Customer Portal and Mobile Fleet Audit.
Direct Tyre Management has made 1 acquisition, including TyreWatch.
Direct Tyre Management has 1 investor. Key investors include Caledonia.
Direct Tyre Management operates through Direct Tyre Management Ltd.
Yes. Direct Tyre Management was acquired by Caledonia in August 2024.

