About Dirt on Dirt
Dirt on Dirt is a Media & Entertainment company based in Bloomington (United States) founded in 2010, and was acquired by FloSports in September 2019. Developer of a news media platform for motorsports. The company has 392 employees. Its chief executive, as recorded, is Michael Rigsby. Its website dirtondirt.com draws about 71 thousand monthly visits. Dirt on Dirt offers products and services including News and Media Service. Its focus areas include Consumer, Sports Tech, Online Sports Media and News. Its legal entity is FLOSPORTS, INC. Its competitors include The Athletic, Bleacher Report and Barstool Sports; 3 of its 3 listed competitors have raised funding.
Company details
Dirt on Dirt was founded in 2010 in Bloomington, United States, as a developer of a news media platform focused on motorsports. The platform delivers race details, analytics, driver profiles, and match statistics to users. Operations center on aggregating and distributing motorsports content, serving enthusiasts in the automotive racing sector across the U.S. and beyond.
- Headquarters Bloomington, United States
- Employees 392
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Vehicles · Motorsports
- Website dirtondirt.com
- Social X Facebook
- Acquired by FloSports (Sep 2019)
- Legal Name Flosports, Inc.
Products & Services of Dirt on Dirt
Dirt on Dirt offers a comprehensive portfolio of products and services, including News and Media Service.
Platform for dirt late model racing news and events coverage
Investors in Dirt on Dirt
Dirt on Dirt has secured backing from 1 investor. Prominent investors backing the company include FloSports.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Live and on-demand sports coverage and analysis are provided. | 2006 | flosports.tv | Austin, United States |
Investor details for Dirt on Dirt
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People of Dirt on Dirt
1 people are tracked at Dirt on Dirt (1 in leadership); the tracked headcount is 392.
| Name | Role | Group |
|---|---|---|
Michael Rigsby | CEO | Leadership |
Complete people profiles for Dirt on Dirt
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Timeline of Dirt on Dirt
2 dated milestones of Dirt on Dirt across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Dirt on Dirt is founded.
- Exit Acquired by FloSports.
Competitors of Dirt on Dirt
Dirt on Dirt has 3 listed competitors in our database, 3 of them funded. They include The Athletic, Bleacher Report and Barstool Sports.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theathletic.com | 2016 | Chicago, United States | $134.42M | 433 | Subscription-based sports media is delivered to local premium audiences. | |
| bleacherreport.com | 2005 | San Francisco, United States | $42.36M | Crowdsourced sports scores, news, and content are provided to users. | ||
| barstoolsports.com | 2003 | New York, United States | $186.25M | 321 | Sports and men's lifestyle online magazine |
Detailed competitors of Dirt on Dirt
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Web traffic of Dirt on Dirt
The website of Dirt on Dirt (dirtondirt.com) receives about 70.6K visits a month and ranks #492,983 among all websites worldwide, #520 in Motorsports.
- Monthly visits70.6K
▲ 12.3% vs previous month
- Unique visitors13.5K
per month
- Global rank#492,983
among all websites
- Category rank#520
Vehicles · Motorsports
- Bounce rate41%
- Pages per visit3.3
- Average visit3 min 58 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Dirt on Dirt. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
4m.net | 4m.net | 100% | #430,770 | – | |
latemodelracer.com | latemodelracer.com | 82% | #10,759,728 | – | |
midsouthracing.com | midsouthracing.com | 76% | – | ||
luvracin.com | luvracin.com | 74% | – | ||
racedrive.com | racedrive.com | 73% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Dirt on Dirt
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Top companies in Sports Technology Platforms
3 companies that operate in the same segment as Dirt on Dirt (Sports Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | 4,115 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Dirt On Dirt
Complete news archive for Dirt on Dirt
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Frequently Asked Questions about Dirt on Dirt
Dirt on Dirt was founded in 2010.
Dirt on Dirt is headquartered in Bloomington, United States. It is registered at Bloomington, Indiana, United States.
Michael Rigsby is the CEO of Dirt on Dirt, as recorded in our data.
Dirt on Dirt has 392 employees.
Dirt on Dirt was founded in 2010 in Bloomington, United States, as a developer of a news media platform focused on motorsports. The platform delivers race details, analytics, driver profiles, and match statistics to users. Operations center on aggregating and distributing motorsports content, serving enthusiasts in the automotive racing sector across the U.S. and beyond.
Dirt on Dirt's top competitors include The Athletic, Bleacher Report and Barstool Sports.
Dirt on Dirt offers News and Media Service.
Dirt on Dirt has 1 investor. Key investors include FloSports.
Dirt on Dirt operates through Flosports, Inc..
Yes. Dirt on Dirt was acquired by FloSports in September 2019.