About FloSports
FloSports is a Media & Entertainment company based in Austin (United States) founded in 2006 by Madhu Venkatesan and Mark Floreani. Live and on-demand sports coverage and analysis are provided. FloSports has raised $105.6 million across 7 funding rounds from investors including Dream Sports, Discovery Communications and SVB. FloSports has completed 6 acquisitions, including DirectAthletics, Dirt on Dirt and FloRacing. Its chief executive, as recorded, is Mark Floreani. Its website flosports.tv draws about 395 thousand monthly visits. FloSports offers products and services including FloSports Platform, Subscription Service, FloRacing, and FloWrestling. Its focus areas include Consumer, Sports Tech, Online Sports Media and Video Platforms. Its legal entity is FloSports, Inc. Its competitors include FuboTV, Fox Sports and Buzzer; 2 of its 3 listed competitors have raised funding.
Company details
FloSports was founded in 2006 in Austin, United States, as a sports media company. Exclusive broadcast rights are held for numerous events, with hundreds of hours of live sporting content broadcast annually. Operations include webcasts tailored to specific sports, documentary series on athletes, and rankings within various disciplines. On-demand access and analytical features are offered through its digital platform.
- Total Equity Funding$105.6M (USD)
in 7 rounds
- InvestorsDream Sports
& 9 more
- Investments & AcquisitionsDirectAthletics
& 5 more
Products & Services of FloSports
FloSports offers a comprehensive portfolio of products and services, including FloSports Platform, Subscription Service, FloRacing, and FloWrestling.
Service for live sports events and on-demand replays
Access to 100,000+ events with stats and highlights
App for racing events and related content
Platform for wrestling streams and interviews
Apps and channels of FloSports
FloSports publishes 2 mobile apps with over 500K+ downloads; its YouTube channel FloSports has 690K subscribers and 30 videos.
Videos from FloSports
The most watched videos on FloSports's YouTube channel, FloSports (690K subscribers). Click a video to play it here.
More on FloSports.
Funding Insights of FloSports
FloSports has successfully raised a total of $105.6M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $105.6M
- Total Rounds 7
- First Round $8M
(Sep 2014)
- Investors Count 10
All 7 funding rounds of FloSports with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | Series D | – | Dream Sports | ||
| Jun 2019 | $47.2M | Series C | – | Discovery Communications | |
| Aug 2016 | $21.2M | Series B | – | – | |
| Aug 2016 | $21.2M | Series B | – | DCM Ventures, BDMI | |
| Jun 2015 | $3M | Debt – Conventional | – | – | |
| Oct 2014 | $8M | Series A | – | – | |
| Sep 2014 | $8M | Series A | – | Causeway | – |
10 investors in total: 10 institutional.
Investors in FloSports
FloSports has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Dream Sports, Discovery Communications and SVB.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage investments are made in sports media and technology firms. | causewaymp.com | Cambridge, United States | ||
Private equity firm focused on making growth equity investments in multiple sectors | fertittacapital.com | Los Angeles, United States | ||
Tech-focused seed, early, and mid-stage VC investments are made globally. | dcm.com | Menlo Park, United States | ||
Venture capital investments are provided by BDMI to technology companies. | bdmifund.com | New York, United States | ||
Private equity investments are directed toward sports and wellness sectors. | causeway.vc | Cambridge, United States | ||
Non-fictional TV programs are produced by the entertainment group. | 1985 | discovery.com | Silver Spring, United States | |
Sports TV content is produced and distributed worldwide. | 1980 | wwe.com | Stamford, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Operator of a multifaceted platform for sports content and experiences | 2008 | dreamsports.group | Mumbai, India | |
Film production services are provided by Warner Bros. Discovery. | 1992 | wbd.com | New York, United States |
Investor details for FloSports
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of FloSports
149 people are tracked at FloSports (39 in leadership, 110 in team).
| Name | Role | Group |
|---|---|---|
Madhu Venkatesan | Co-Founder | Leadership |
Mark Floreani | Co-Founder & CEO | Leadership |
Dennis Lemire | Director, Global Stream Technology | Leadership |
Jayar Donlan | Chief Operating Officer | Leadership |
Ozge Erturk | Chief Marketing Officer | Leadership |
Brandt Best | Vp, Programmatic Strategy And Ad Products | Leadership |
Andrew Richardson | Head Of Sales | Leadership |
Lou Pantoja | Sr. Director, Live Production | Leadership |
Matthew Miller | Vice President Of Operations | Leadership |
Jennie Westfall | Sr. Director, Lifecycle Marketing | Leadership |
Drew Dalton | VP Of Finance | Leadership |
Justin Naranjo | Technical Director | Leadership |
Matthew Henry | Technical Director | Leadership |
Laurence Patrick Noonan | Chief Financial Officer | Leadership |
David Parrella | Broadcast Director | Leadership |
Aditya Padhye | Director, Engineering | Leadership |
Paul Gandersman | Video Production Director | Leadership |
Patrick Rafferty | Director Of Product | Leadership |
Savannah Scherling | Partner & Integrated Marketing Manager | Leadership |
Felipe Vasquez | Director Of Ad Ops And Campaing Mgmt | Leadership |
129 more people are available in the full profile.
Complete people profiles for FloSports
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by FloSports
FloSports has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include DirectAthletics, Dirt on Dirt and FloRacing.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud based saas solution for sports event management and athlete tracking | directathletics.com | New York, United States | 2000 | Jun 2023 | •••• | |
Software solutions for analysing hockey matches | hockeytech.com | Kitchener, Canada | 2013 | Oct 2021 | •••• | |
Cloud-based wrestling media news and event tools are provided. | trackwrestling.com | Wisconsin Rapids, United States | 2003 | Feb 2021 | •••• | |
Radio broadcasting services are provided in the United States. | speedshifttv.com | Indianapolis, United States | 2014 | Jun 2020 | •••• | |
Developer of a news media platform for motorsports | dirtondirt.com | Bloomington, United States | 2010 | Sep 2019 | •••• | |
Rugby content is delivered through a subscription video platform. | therugbychannel.tv | Lafayette, United States | 2014 | May 2018 | •••• |
Complete acquisition details for FloSports
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of FloSports
9 dated milestones of FloSports across 19 years, from founding to its latest funding, stage changes and deals.
- Founded FloSports is founded.
- Funding First funding round of $8.0M.
- Acquisition Acquires The Rugby Channel.
- Acquisition Acquires Dirt on Dirt.
- Acquisition Acquires FloRacing.
- Acquisition Acquires Trackwrestling.
- Acquisition Acquires HockeyTech.
- Acquisition Acquires DirectAthletics.
- Funding Latest funding round, Series D,.
Competitors of FloSports
FloSports has 3 listed competitors in our database, 2 of them funded. They include FuboTV, Fox Sports and Buzzer.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fubo.tv | 2015 | New York, United States | $154.63M | 208 | Subscription-based platform for streaming soccer content is offered. | |
| foxsports.com | 1994 | Los Angeles, United States | Sports news, live scores, statistics, and fantasy content are delivered. | |||
| buzzer.com | 2020 | New York, United States | $44M | Live sports streaming platform is provided for fan engagement. |
Detailed competitors of FloSports
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FloSports
The website of FloSports (flosports.tv) receives about 395.3K visits a month and ranks #148,003 among all websites worldwide, #4,798 in Sports.
- Monthly visits395.3K
▲ 13.8% vs previous month
- Unique visitors201.7K
per month
- Global rank#148,003
among all websites
- Category rank#4,798
Sports · Sports
- Bounce rate53%
- Pages per visit2.0
- Average visit26 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with FloSports. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
flolive.tv | flolive.tv | 100% | #422,227 | – | |
theahl.com | theahl.com | 82% | #47,314 | – | |
| livesportsontv.com | 81% | 622.4K | #95,929 | View details | |
flohockey.tv | flohockey.tv | 79% | #52,809 | – | |
| eliteprospects.com | 77% | 11M | #5,199 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FloSports
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports Technology Platforms
3 companies that operate in the same segment as FloSports (Sports Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | 4,115 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Flosports
Complete news archive for FloSports
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about FloSports
FloSports was founded in 2006 and raised its 1st funding round 8 years after it was founded.
FloSports is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Mark Floreani is the CEO of FloSports, as recorded in our data. They have also founded this company.
FloSports is a funded company, having raised a total of $105.6M across 7 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Sep 2014.
FloSports was founded in 2006 in Austin, United States, as a sports media company. Exclusive broadcast rights are held for numerous events, with hundreds of hours of live sporting content broadcast annually. Operations include webcasts tailored to specific sports, documentary series on athletes, and rankings within various disciplines. On-demand access and analytical features are offered through its digital platform.
FloSports's top competitors include FuboTV, Fox Sports and Buzzer.
FloSports offers FloSports Platform, Subscription Service, FloRacing, and FloWrestling.
FloSports has made 6 acquisitions, including DirectAthletics, Dirt on Dirt, and FloRacing.
FloSports has 10 investors. Key investors include Dream Sports, Discovery Communications, SVB, Warner Bros. Discovery, and Wwe.
FloSports operates through Flosports, Inc..
Yes. FloSports publishes FloSports: Watch Live Sports and 1 more app, with over 500,000 downloads.
The website of FloSports receives about 395 thousand visits a month and ranks #148,003 among all websites worldwide.