About Dirty Labs
Dirty Labs is a Consumer company based in New York (United States) founded in 2017 by David Watkins and Pete He. Brand of detergents. Dirty Labs has raised $2 million across 2 funding rounds from investors including Entree Capital and BABEL Ventures. Its chief executive, as recorded, is David Watkins. Its website dirtylabs.com draws about 94 thousand monthly visits. Dirty Labs offers products and services including Bio Laundry Detergent, Probiotic Toilet Bowl Cleaner, and Bio Enzyme Dishwasher Detergent. Its focus areas include Consumer Goods, Home Care Products, Fabric Care and Detergents. Its competitors include Seventh Generation, Flora and Nikwax; 2 of its 3 listed competitors have raised funding.
Company details
Dirty Labs was founded in 2017 and is headquartered in New York, United States. Operations focus on the consumer goods sector, where bio-based detergents are formulated and distributed through retail channels. The company is led by Co-Founder and CEO David Watkins, alongside Co-Founder and Chief Scientist Pete He. Products emphasize effective cleaning solutions for household use, with distribution primarily in the U.S. market.
- Headquarters New York, United States
- Founders David Watkins, Pete He
- SectorsConsumer
- Email••••••••
- Website dirtylabs.com
- Social LinkedIn Facebook Instagram
- Total Equity Funding$2M (USD)
in 2 rounds
- Latest Funding Round$1.8M (USD), Seed
Nov 2020
- InvestorsEntree Capital
& 1 more
Products & Services of Dirty Labs
Dirty Labs offers a comprehensive portfolio of products and services, including Bio Laundry Detergent, Probiotic Toilet Bowl Cleaner, and Bio Enzyme Dishwasher Detergent.
Enzyme-based detergent for nontoxic, effective stain removal and fabric care.
Uses probiotics for deep cleaning and odor elimination without chemicals.
Formulated for sparkling dishes and eco-friendly grease breakdown.
Funding Insights of Dirty Labs
Dirty Labs has successfully raised a total of $2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.8 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 2
- Last Round Seed — $1.8M
- First Round $200,000
(Apr 2019)
- Investors Count 2
All 2 funding rounds of Dirty Labs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $1.8M | Seed | – | Entree Capital | – |
| Apr 2019 | $200,000 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Dirty Labs
Dirty Labs has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Entree Capital and BABEL Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward pre-seed to Series C technology companies. | entreecap.com | London, United Kingdom | ||
| babel.ventures |
Investor details for Dirty Labs
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People of Dirty Labs
10 people are tracked at Dirty Labs (10 in leadership).
| Name | Role | Group |
|---|---|---|
David Watkins | Co-Founder & CEO | Leadership |
Pete He | Co-Founder & Chief Scientist | Leadership |
Carlos Estrada | Director of Operations | Leadership |
David Perry Watkins | CEO | Co-Founder | Leadership |
Jonathan Cohn | Marketing Operations Director | Leadership |
Soyoung Park | Chief Marketing Officer | Leadership |
Troy R. Graham | Vice President Of Product Development | Leadership |
Darren Bilbao | Senior Director Of Sales & Marketing | Leadership |
Katie Nelson | Director Of Growth // Chief Noodler | Leadership |
Kyle Arroyo | Digital Marketing Director | Leadership |
Complete people profiles for Dirty Labs
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Timeline of Dirty Labs
3 dated milestones of Dirty Labs across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Dirty Labs is founded.
- Funding First funding round of $200K.
- Funding Latest funding round, Seed, of $1.8M.
Competitors of Dirty Labs
Dirty Labs has 3 listed competitors in our database, 2 of them funded. They include Seventh Generation, Flora and Nikwax.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| seventhgeneration.com | 1988 | Burlington, United States | $60.1M | Plant-based home and personal care products are manufactured. | ||
| flora.co | 2010 | United States | $9M | Multi-category eco-friendly products are offered via an online marketplace. | ||
| nikwax.com | 2010 | Seattle, United States | Fabric care products including detergents and conditioners are manufactured. |
Detailed competitors of Dirty Labs
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Dirty Labs
The website of Dirty Labs (dirtylabs.com) receives about 93.7K visits a month.
- Monthly visits93.7K
▼ 3.5% vs previous month
Websites whose visitors overlap most with Dirty Labs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| grove.co | 100% | 1.2M | #36,017 | View details | |
| drsturm.com | 96% | 199.3K | #193,702 | View details | |
koalaeco.com | koalaeco.com | 96% | #847,402 | – | |
zerowasteoutlet.com | zerowasteoutlet.com | 95% | #1,951,254 | – | |
| snif.co | 95% | 533.2K | #76,927 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Dirty Labs
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- Traffic by brand
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Top companies in Home & Living Products
3 companies that operate in the same segment as Dirty Labs (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Dirty Labs
Complete news archive for Dirty Labs
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Frequently Asked Questions about Dirty Labs
Dirty Labs was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Dirty Labs is headquartered in New York, United States. It is registered at New York, New York, United States.
David Watkins is the CEO of Dirty Labs, as recorded in our data. They have also founded this company.
Dirty Labs is a funded company, having raised a total of $2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $200K, raised on Apr 2019.
Dirty Labs was founded in 2017 and is headquartered in New York, United States. Operations focus on the consumer goods sector, where bio-based detergents are formulated and distributed through retail channels. The company is led by Co-Founder and CEO David Watkins, alongside Co-Founder and Chief Scientist Pete He. Products emphasize effective cleaning solutions for household use, with distribution primarily in the U.S. market.
Dirty Labs's top competitors include Seventh Generation, Flora and Nikwax.
Dirty Labs offers Bio Laundry Detergent, Probiotic Toilet Bowl Cleaner, and Bio Enzyme Dishwasher Detergent.
Dirty Labs has 2 investors. Key investors include Entree Capital, and BABEL Ventures.