About Flora
Flora is a Consumer company based in United States founded in 2010. It operates as a multi-category eco-friendly products are offered via an online marketplace. It operates in the Consumer and Retail sectors. Flora has raised $9 million across 1 funding round from investors including Lux Capital, Correlation Ventures and Climate Capital. Flora offers products and services including Pet-safe & Natural Cleaning Products, Moisturizing Gloves, and Sustainable and Healthy Products Marketplace. Its focus areas include Horizontal E-Commerce, Marketplace, Eco Friendly and Consumer Goods. Its legal entity is FLORA TECHNOLOGIES INC. Its competitors include Blueland, Cleancult, Seventh Generation, Love and Hive Brands and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Flora was established in 2010 in the United States as an online marketplace focused on eco-friendly products. Operations center on a diverse catalog that encompasses apparel, fashion accessories, beauty care and cosmetics, food and beverages, kitchenware, tableware, home decor, and additional categories. The platform is managed by owner Flora Witt, serving customers through the domain flora.co in the sustainable goods sector.
- Total Equity Funding$9M (USD)
in 1 rounds
- Latest Funding Round$9M (USD), Seed
Sep 2022
- InvestorsLux Capital
& 10 more
Products & Services of Flora
Flora offers a comprehensive portfolio of products and services, including Pet-safe & Natural Cleaning Products, Moisturizing Gloves, and Sustainable and Healthy Products Marketplace.
Eco-friendly products designed for safe pet cleaning and household use.
Gloves that provide relief for dry hands and eczema through natural materials.
Online platform for browsing and purchasing eco-friendly health items.
Funding Insights of Flora
Flora has successfully raised a total of $9M through 1 strategic funding round. The most recent funding activity was a Seed round of $9 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 1
- Last Round Seed — $9M
- First Round $9M
(Sep 2022)
- Investors Count 11
All 1 funding rounds of Flora with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $9M | Seed | – | – |
11 investors in total: 7 institutional and 4 angel.
Investors in Flora
Flora has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Lux Capital, Correlation Ventures and Climate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage technology companies are funded by Lux Capital. | – | luxcapital.com | Menlo Park, United States | |
Venture capital firm focused on aerospace, biopharma, consumer, and multiple sectors | – | correlationvc.com | San Francisco, United States | |
Venture capital is invested in climate tech startups and entrepreneurs. | – | climatecapital.co | San Francisco, United States | |
Venture capital fund focused on multiple sectors | – | d4ventures.com | London, United Kingdom | |
Venture capital is provided by family office-backed Esas Ventures. | – | esasventures.com | Istanbul, Turkey | |
- | – | 23fund.com | - | |
Healthcare mergers, acquisitions, valuations, and strategic planning services. | – | paragonventures.com | - | |
FI Firat Isbecer | Angel investor, ex-PosMark, focusing on tech startups in India and beyond. | – | unknown_9a1febf1fa1446408 | - |
FI Fatih Isbecer | Turkish angel investor in India, ex-Positivo BGH, active in tech startups | – | unknown_a5cd84148d174274a | - |
RS Ramakant Sharma | Co-founder of Livspace, angel investor in Indian startups | – | unknown_42a8f920f9484b698 | - |
Investor details for Flora
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flora
1 people are tracked at Flora (1 in leadership).
| Name | Role | Group |
|---|---|---|
Flora Witt | Owner | Leadership |
Complete people profiles for Flora
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Flora
2 dated milestones of Flora across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Flora is founded.
- Funding First funding round of $9.0M.
Competitors of Flora
Flora has 9 listed competitors in our database, 8 of them funded. They include Blueland, Cleancult, Seventh Generation, Love and Hive Brands, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| blueland.com | 2014 | New York, United States | $23M | – | Eco-friendly cleaning products are offered for sustainable home use. | |
| cleancult.com | 2016 | Wellesley, United States | $36.83M | – | Refillable household cleaners are offered in paper-based packaging. | |
| seventhgeneration.com | 1988 | Burlington, United States | $60.1M | – | Plant-based home and personal care products are manufactured. | |
| love.com | 2021 | Miami, United States | $7.5M | – | Drugs for multiple therapeutic areas are manufactured through R&D efforts. | |
| hivebrands.com | 2019 | Old Bridge, United States | $15.63M | – | Online retailer offering multi-category eco-friendly products | |
| grabgreenhome.com | 2008 | Camarillo, United States | $2.5M | – | Online home and personal care essentials are provided. | |
| spotlessmaterials.com | 2018 | State College, United States | $150,000 | – | Surface coating products for home improvements are offered online. | |
| greenshieldorganic.com | 2008 | Raleigh, United States | – | – | Organic laundry detergents and surface cleaners are manufactured. | |
| trumans.com | 1999 | Louisville, United States | $5M | – | Brand of surface cleaners |
Detailed competitors of Flora
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
10 companies that operate in the same segment as Flora (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Flora
Flora was founded in 2010 and raised its 1st funding round 12 years after it was founded.
Flora is headquartered in United States.
Flora is a funded company, having raised a total of $9M across 1 funding round to date. The company's 1st funding round was a Seed of $9M, raised on Sep 2022.
Flora was established in 2010 in the United States as an online marketplace focused on eco-friendly products. Operations center on a diverse catalog that encompasses apparel, fashion accessories, beauty care and cosmetics, food and beverages, kitchenware, tableware, home decor, and additional categories. The platform is managed by owner Flora Witt, serving customers through the domain flora.co in the sustainable goods sector.
Flora's top competitors include Blueland, Cleancult and Seventh Generation.
Flora offers Pet-safe & Natural Cleaning Products, Moisturizing Gloves, and Sustainable and Healthy Products Marketplace.
Flora has 11 investors. Key investors include Lux Capital, Correlation Ventures, Climate Capital, D4 Ventures, and Esas Ventures.
Flora operates through Flora Technologies Inc.