About DIY Kitchens
DIY Kitchens is a company based in Pontefract (United Kingdom) founded in 1982 was acquired by Howdens in June 2026. It operates as a D2C and B2C. DIY Kitchens offers products and services including Online Kitchen Planner, Kitchen Units, Kitchen Doors, and Appliances. DIY Kitchens operates in a competitive market with competitors including MADE.COM, Swoon, Brisant Secure, Salter and Angling Direct, among others.
- Headquarter Pontefract, United Kingdom
- SectorsConsumer
- Website category Home and Garden
- Website diy-kitchens.com
- Social X Facebook Instagram
- Acquired by Howdens (Jun 2026)
- Legal Name Ultima Furniture Systems Ltd
Products & Services of DIY Kitchens
DIY Kitchens offers a comprehensive portfolio of products and services, including Online Kitchen Planner, Kitchen Units, Kitchen Doors, and Appliances.
Free app for designing and customizing kitchen layouts online
Assortment of built units in various styles for home installation
Replacement doors in multiple finishes for kitchen upgrades
Integrated appliances like sinks and taps for kitchen setups
Investors in DIY Kitchens
DIY Kitchens has secured backing from 1 investor. Prominent investors backing the company include Howdens.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Howdens is recognized as the UK's leading trade kitchen supplier. | 1995 | howdenjoinerygroupplc.com | London, United Kingdom |
Investor details for DIY Kitchens
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- Round participation
- Investor portfolios
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People of DIY Kitchens
3 people are tracked at DIY Kitchens (3 in team).
| Name | Role | Group |
|---|---|---|
Matthew Ellis | MD | Team |
Chris Blackham | Marketing Manager | Team |
Ray Krzeminski | Seo/online Marketing Manager | Team |
Complete people profiles for DIY Kitchens
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- Team structure
- Board tenure
- Professional contacts
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Timeline of DIY Kitchens
2 dated milestones of DIY Kitchens across 44 years, from founding to its latest funding, stage changes and deals.
- Founded DIY Kitchens is founded.
- Exit Acquired by Howdens.
Competitors of DIY Kitchens
DIY Kitchens operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MADE.COM, Swoon, Brisant Secure, Salter and Angling Direct, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| made.com | 2010 | London, United Kingdom | $135.9M | 673 | Multi-category home improvement products are sold through an internet-first brand. | |
| swooneditions.com | 2012 | London, United Kingdom | $44.22M | 64 | Multi-category home furniture is sold online by Swoon. | |
| brisant-secure.com | 2011 | Dewsbury, United Kingdom | – | 44 | Multi-category home improvement products are offered by an internet-first brand. | |
| salter.com | 1760 | Manchester, United Kingdom | – | 356 | Multi-category home improvement products are offered through an internet-first brand. | |
| anglingdirect.co.uk | 1997 | Norwich, United Kingdom | – | 410 | Angling Direct is recognized as a leading retailer of fishing tackle in the UK. | |
| lick.com | 2019 | London, United Kingdom | $44.64M | 3 | Multi-category home improvement products are provided online by Lick. | |
| makerandson.com | 2018 | London, United Kingdom | – | 69 | Private label brand of furniture | |
| tulikivi.com | 1979 | Charlottesville, United States | – | 210 | Fireplaces and heaters are produced as Tulikivi's private label brand. | |
| rivahome.com | 1973 | Leeds, United Kingdom | – | 32 | Designs, manufactures, and supplies home furnishings for trade customers worldwide. | |
| projectffe.com | 2010 | Halifax, United Kingdom | – | 78 | Internet-first brand offering multi-category furniture |
Detailed competitors of DIY Kitchens
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of DIY Kitchens
The website of DIY Kitchens (diy-kitchens.com) receives about 680.7K visits a month and ranks #65,482 among all websites worldwide, #813 in Home and Garden.
- Monthly visits680.7K
▼ 6.7% vs previous month
- Unique visitors194.7K
per month
- Global rank#65,482
among all websites
- Category rank#813
Home and Garden · Home and Garden
- Bounce rate41%
- Pages per visit4.6
- Average visit6 min 04 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with DIY Kitchens. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for DIY Kitchens
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to DIY Kitchens
10 companies that operate in the same segment as DIY Kitchens (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about DIY Kitchens
DIY Kitchens was founded in 1982.
DIY Kitchens is headquartered in Pontefract, United Kingdom. It is registered at Pontefract, West Yorkshire, United Kingdom.
DIY Kitchens is an online platform that enables customers to purchase and design high-quality kitchens directly from the manufacturer. They offer a wide range of styles, units, and accessories, supported by a free planning app and expert advice. Based in West Yorkshire, UK, they provide nationwide delivery and focus on cost savings by eliminating showroom expenses. Their services cater to UK consumers seeking customizable home furnishings with reliable support.
DIY Kitchens offers Online Kitchen Planner, Kitchen Units, Kitchen Doors, and Appliances.
DIY Kitchens has 1 investor. Key investors include Howdens.
DIY Kitchens operates through Ultima Furniture Systems Ltd.
Yes. DIY Kitchens was acquired by Howdens in June 2026.
The website of DIY Kitchens receives about 681 thousand visits a month and ranks #65,482 among all websites worldwide.