About Dot's Pretzels
Dot's Pretzels is a Consumer company based in Velva (United States) founded in 2012 by Dot Henke, and was acquired by The Hershey Company in November 2021. Pretzel snacks are produced and branded by Dots Pretzels. Its chief executive, as recorded, is Randy Johnson. Dot's Pretzels offers products and services including Original Seasoned Pretzel Twists, Parmesan Garlic Seasoned Pretzel Twists, Honey Mustard Seasoned Pretzel Twists, Cinnamon Sugar Seasoned Pretzel Twists, and BBQ Seasoned Pretzel Twists. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Simple Mills, Tiff's Treats and Hostess Brands; 2 of its 3 listed competitors have raised funding.
Company details
Dots Pretzels was established in 2012 by founder Dot Henke in Velva, United States. Operations are centered on the snack food sector, with a focus on pretzels manufactured for distribution. The brand is maintained through the domain dotspretzels.com. Leadership is currently provided by CEO Randy Johnson. Activities remain geographically rooted in the United States, supporting wholesale and retail snack supply.
- Headquarters Velva, United States
- Founders Dot Henke
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Website dotspretzels.com
- Social LinkedIn X Facebook YouTube
- Acquired by The Hershey Company (Nov 2021)
- Investors
- Acquired byThe Hershey Company
(Nov 2021)
Products & Services of Dot's Pretzels
Dot's Pretzels offers a comprehensive portfolio of products and services, including Original Seasoned Pretzel Twists, Parmesan Garlic Seasoned Pretzel Twists, Honey Mustard Seasoned Pretzel Twists, Cinnamon Sugar Seasoned Pretzel Twists, and BBQ Seasoned Pretzel Twists.
Basic flavored pretzels for everyday snacking
Garlic and cheese-flavored pretzels for enhanced taste
Sweet and tangy pretzels for party use
Sweet spiced pretzels for desserts
Smoky barbecue-flavored pretzels for bold snacking
Spicy regional-flavored pretzels for variety
Assorted pretzels for convenient on-the-go consumption
Apps and channels of Dot's Pretzels
its YouTube channel Hersheyland has 2.9K subscribers and 17 videos.
Videos from Dot's Pretzels
The most watched videos on Dot's Pretzels's YouTube channel, Hersheyland (2.9K subscribers). Click a video to play it here.
More on Hersheyland.
Investors in Dot's Pretzels
Dot's Pretzels has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The Hershey Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Confectionery products including chocolates and snacks are manufactured and distributed. | 1894 | thehersheycompany.com | Hershey, United States |
Investor details for Dots Pretzels
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People of Dot's Pretzels
2 people are tracked at Dot's Pretzels (2 in leadership).
| Name | Role | Group |
|---|---|---|
Dot Henke | Founder | Leadership |
Randy Johnson | CEO | Leadership |
Complete people profiles for Dot's Pretzels
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Timeline of Dot's Pretzels
2 dated milestones of Dot's Pretzels across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Dot's Pretzels is founded.
- Exit Acquired by The Hershey Company.
Competitors of Dot's Pretzels
Dot's Pretzels has 3 listed competitors in our database, 2 of them funded. They include Simple Mills, Tiff's Treats and Hostess Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| simplemills.com | 2012 | Chicago, United States | $8.04M | 91 | Multi-category bakery snacks brand | |
| cookiedelivery.com | 1999 | Austin, United States | $118.17M | Cookies and brownies are manufactured and sold nationwide. | ||
| hostessbrands.com | 1919 | Kansas, United States | 2,800 | Baked sweet goods are produced and distributed by Hostess Brands. |
Detailed competitors of Dots Pretzels
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Dot's Pretzels (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Dot's Pretzels
Complete news archive for Dots Pretzels
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Frequently Asked Questions about Dot's Pretzels
Dot's Pretzels was founded in 2012.
Dot's Pretzels is headquartered in Velva, United States. It is registered at Velva, North Dakota, United States.
Randy Johnson is the CEO of Dot's Pretzels, as recorded in our data.
Dots Pretzels was established in 2012 by founder Dot Henke in Velva, United States. Operations are centered on the snack food sector, with a focus on pretzels manufactured for distribution. The brand is maintained through the domain dotspretzels.com. Leadership is currently provided by CEO Randy Johnson. Activities remain geographically rooted in the United States, supporting wholesale and retail snack supply.
Dot's Pretzels's top competitors include Tiff's Treats, Hostess Brands and Simple Mills.
Dot's Pretzels offers Original Seasoned Pretzel Twists, Parmesan Garlic Seasoned Pretzel Twists, Honey Mustard Seasoned Pretzel Twists, Cinnamon Sugar Seasoned Pretzel Twists, and 3 more products and services.
Dot's Pretzels has 1 investor. Key investors include The Hershey Company.
Yes. Dot's Pretzels was acquired by The Hershey Company in November 2021.

