About Hostess Brands
Hostess Brands is a company based in Kansas City (United States) founded in 1919 was acquired by The J.M. Smucker Company in September 2023. The company has 2,800 employees. Hostess Brands has completed 1 acquisition, including Voortman. Hostess Brands offers products and services including Coffee, Pet Foods, Sweet Baked Snacks, and Frozen Handheld and Spreads. Hostess Brands operates in a competitive market with competitors including Tiff's Treats, Simple Mills, Birch Benders, Flowers Foods and Base Culture, among others.
- Headquarter Kansas City, United States
- Employees 2,800
- Stage Public
- SectorsConsumer
- Phoneβ’β’β’β’ β’β’β’β’
- Website hostessbrands.com
- Social LinkedIn X Facebook
- Acquired by The Gores Group (May 2016)
- Legal Name The J.M. Smucker Company
- Annual Revenue$1.02 B (USD)12as on Dec 01, 2020
- EBITDA$192 M (USD)9as on Dec 01, 2020
- InvestorsThe Gores Group
& 1 more
- Employee Count2,800
- Investments & Acquisitions
- Acquired by
Products & Services of Hostess Brands
Hostess Brands offers a comprehensive portfolio of products and services, including Coffee, Pet Foods, Sweet Baked Snacks, and Frozen Handheld and Spreads.
Provides coffee products for daily consumer consumption and enjoyment.
Offers nutritious snacks and meals for pets like dogs and cats.
Delivers baked goods for everyday snacking and family occasions.
Supplies frozen items and spreads for convenient meal preparation.
Investors in Hostess Brands
Hostess Brands has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include The Gores Group and The J.M. Smucker Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investments are made in mature businesses across multiple sectors. | 1987 | gores.com | Los Angeles, United States | |
Multi-category food and beverage products are produced and sold. | 1897 | jmsmucker.com | Cleveland, United States |
Investor details for Hostess Brands
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People of Hostess Brands
576 people are tracked at Hostess Brands (117 in leadership, 10 in board & advisors, 449 in team); the tracked headcount is 2,800.
| Name | Role | Group |
|---|---|---|
Peter Farah | Vice President, Esg, Deputy General Counsel And Assistant Secretary | Leadership |
John Kotsopoulos | Vice President, Sales & Trade Marketing | Leadership |
Jill Carson Rennels | Sr. Director, Sales & Marketing Operations And Enterprise Analytics | Leadership |
Derek Mastaller | Customer Director | Leadership |
Marlin Wendland | Vice President, Sales- North America Away From Home | Leadership |
Jill Kauffman | Director, Brand Commercialization | Leadership |
Justin Middleton | Director Warehousing Operations | Leadership |
Frank Cirillo | Director, Corporate Communications | Leadership |
Jasen Cusick | Director Of Marketing, Dog Treats Portfolio | Leadership |
Bryan Granger | Director, Strategic Initiatives | Leadership |
John Brase | COO | Leadership |
Jeannette Knudsen | Chief Legal Officer & Secretary | Leadership |
Jim Webb | Director, Integrated Analytics | Leadership |
Maryerin Palosaari | Director Of Sales - Publix And Ahold/delhaize Team | Leadership |
Charles Fung | Marketing Director - Coffee | Leadership |
Mark T. Smucker | President, Ceo, & Chair Of The Board | Leadership |
Joe Aiken | Director Of Operations | Leadership |
Allison Davenport | Director Of Sales East Region | Leadership |
Mark Andrew | Director Engineering And Technical Services - Sweet Baked Snacks | Leadership |
Kara Buckler | Senior Director, Creative + Design | Leadership |
556 more people are available in the full profile.
Complete people profiles for Hostess Brands
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Investments & Acquisitions by Hostess Brands
Hostess Brands has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Voortman.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Bakery chain specializing in cookies | voortman.com | Burlington, Canada | 1951 | Dec 2019 | $327.22M |
Complete acquisition details for Hostess Brands
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Timeline of Hostess Brands
5 dated milestones of Hostess Brands across 104 years, from founding to its latest funding, stage changes and deals.
- Founded Hostess Brands is founded.
- Exit Acquired by The Gores Group.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Voortman.
- Exit Acquired by The J.M. Smucker Company.
Competitors of Hostess Brands
Hostess Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tiff's Treats, Simple Mills, Birch Benders, Flowers Foods and Base Culture, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cookiedelivery.com | 1999 | Austin, United States | $118.67M | – | Cookies and brownies are manufactured and sold nationwide. | |
| simplemills.com | 2012 | Chicago, United States | $8.04M | 91 | Multi-category bakery snacks brand | |
| birchbenders.com | 2011 | Boulder, United States | $6.27M | 18 | Pancakes brand | |
| flowersfoods.com | 1919 | Thomasville, United States | – | 9,300 | Baked goods are manufactured and supplied by Flowers Foods. | |
| baseculture.com | 2012 | Clearwater, United States | $17.41M | – | Produces and sells baked and snack products | |
| pepperidgefarm.com | 1937 | Norwalk, United States | – | – | Bakery sancks brand | |
| rudisbakery.com | 1976 | Boulder, United States | $2M | – | Organic bread buns and rolls are produced by Rudis Bakery. | |
| duncanhines.com | 1995 | Charlotte, United States | – | 17 | Bakery snacks are produced and sold worldwide by Duncan Hines. | |
| brazibites.com | 2010 | Portland, United States | $50,000 | – | Produces and sells gluten-free snacks like cheese bread, waffles, and pizza bites. |
Detailed competitors of Hostess Brands
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Web traffic of Hostess Brands
Websites that share an audience with Hostess Brands (hostessbrands.com).
Websites whose visitors overlap most with Hostess Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| littledebbie.com | 100% | – | – | View details | |
wonderbread.com | wonderbread.com | 86% | – | #957,194 | β |
| hostesscakes.com | 64% | 57.4K | #523,568 | View details | |
amysbread.com | amysbread.com | 47% | – | #2,174,989 | β |
auntmillies.com | auntmillies.com | 47% | – | #1,207,453 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 7 similar websites and full traffic analytics for Hostess Brands
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- 7 similar websites
- Audience overlap
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- Traffic by brand
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Latest news on Hostess Brands
Complete news archive for Hostess Brands
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Similar companies to Hostess Brands
10 companies that operate in the same segment as Hostess Brands (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Hostess Brands
Hostess Brands was founded in 1919.
Hostess Brands is headquartered in Kansas City, United States. It is registered at Kansas City, Missouri, United States.
Hostess Brands has 2,800 employees.
Annual revenue of Hostess Brands is $1.02B as on Dec 01, 2020.
Hostess Brands was founded in 1919 and is headquartered in Kansas City, United States. Operations focus on the production and marketing of packaged baked snacks, including cakes and pastries, within the consumer goods sector. Products are distributed nationwide through retail channels. The company maintains a portfolio of established brands centered on sweet treats, with manufacturing facilities supporting efficient supply chains across the region.
Hostess Brands's top competitors include Tiff's Treats, Simple Mills and Birch Benders.
Hostess Brands offers Coffee, Pet Foods, Sweet Baked Snacks, and Frozen Handheld and Spreads.
Hostess Brands has made 1 acquisition, including Voortman.
Hostess Brands has 2 investors. Key investors include The Gores Group, and The J.M. Smucker Company.
Hostess Brands operates through The J.M. Smucker Company.
Yes. Hostess Brands was acquired by The Gores Group in May 2016.

