About Voortman
Voortman was established in 1951 in Burlington, Canada, where a single production facility operates. Over 60 varieties of cookies, including sugar-free and low-sugar options, are manufactured there. Products are supplied across North America through more than 450 independent distributors and retailers. A majority stake in the company was acquired by Swander Pace Capital in 2015.
- Headquarter Burlington, Canada
- SectorsRetail
- Website voortman.com
- Social LinkedIn X
- Acquired by Hostess Brands (Dec 2019)
- Legal Name Voortman Cookies, Inc
- InvestorsHostess Brands
& 2 more
- Acquired by
Investors in Voortman
Voortman has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Hostess Brands, Second Nature Brands and Swander Pace Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | spcap.com | - | |
Baked sweet goods are produced and distributed by Hostess Brands. | 1919 | hostessbrands.com | Kansas City, United States | |
Organic snacks are produced and distributed by Second Nature Brands. | 2020 | secondnaturebrandsus.com | Madison Heights, United States |
Investor details for Voortman
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- Complete investor list
- Round participation
- Investor portfolios
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Timeline of Voortman
4 dated milestones of Voortman across 73 years, from founding to its latest funding, stage changes and deals.
- Founded Voortman is founded.
- Exit Acquired by Swander Pace Capital.
- Exit Acquired by Hostess Brands.
- Exit Acquired by Second Nature Brands.
Web traffic of Voortman
The website of Voortman (voortman.com) receives about 15.3K visits a month.
- Monthly visits15.3K
▲ 40.3% vs previous month
Websites whose visitors overlap most with Voortman. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hillsbroscappuccino.com | hillsbroscappuccino.com | 100% | – | – | – |
shop.fooddepot.com | shop.fooddepot.com | 98% | – | #178,364 | – |
cheryls.com | cheryls.com | 95% | – | #90,638 | – |
cookietime.co.nz | cookietime.co.nz | 89% | – | #1,275,603 | – |
ilovesweets.com | ilovesweets.com | 80% | – | #11,391,100 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Voortman
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Voortman
10 companies that operate in the same segment as Voortman (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 | |
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | Seattle, Washington, United States | – | – | – |
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Frequently Asked Questions about Voortman
Voortman was founded in 1951.
Voortman is headquartered in Burlington, Canada. It is registered at Burlington, Ontario, Canada.
Voortman was established in 1951 in Burlington, Canada, where a single production facility operates. Over 60 varieties of cookies, including sugar-free and low-sugar options, are manufactured there. Products are supplied across North America through more than 450 independent distributors and retailers. A majority stake in the company was acquired by Swander Pace Capital in 2015.
Voortman has 3 investors. Key investors include Hostess Brands, Second Nature Brands, and Swander Pace Capital.
Voortman operates through Voortman Cookies, Inc.
Yes. Voortman was acquired by Hostess Brands in December 2019.