About Second Nature Brands
Second Nature Brands is a Consumer company based in Madison Heights (United States) founded in 2020, and was acquired by CapVest in April 2022. Organic snacks are produced and distributed by Second Nature Brands. Second Nature Brands has completed 4 acquisitions, including Brownie Brittle, Sahale Snacks and Tillamook Country Smoker. Second Nature Brands offers products and services including Natural Snacks and Natural Treats. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Early Life Nutrition. Its competitors include Once Upon A Farm, Plum Organics and Happy Family Brands; 2 of its 3 listed competitors have raised funding.
Company details
Second Nature Brands was established in 2020 and is headquartered in Madison Heights, United States. The company operates within the food sector, focusing on organic snacks. Products are developed, branded, and made available through various distribution channels. The domain secondnaturebrandsus.com serves as the primary online platform. Operations emphasize organic ingredients and snack varieties tailored for health-conscious consumers in the domestic market.
- Headquarters Madison Heights, United States
- Stage Acquired
- SectorsConsumer
- Website secondnaturebrandsus.com
- Social LinkedIn Facebook Instagram
- Acquired by CapVest (Apr 2022)
- Investors
- Investments & AcquisitionsBrownie Brittle
& 3 more
- Acquired byCapVest
(Apr 2022)
Products & Services of Second Nature Brands
Second Nature Brands offers a comprehensive portfolio of products and services, including Natural Snacks and Natural Treats.
Snacks made from natural ingredients to promote healthier lifestyles.
Treats designed for everyday enjoyment with natural components.
Investors in Second Nature Brands
Second Nature Brands has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include CapVest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
CapVest is recognized as a leading private equity investor. | 1999 | capvest.com | London, United Kingdom |
Investor details for Second Nature Brands
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People of Second Nature Brands
14 people are tracked at Second Nature Brands (6 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Christopher Kodosky | Chief Financial Officer | Leadership |
Tim Callahan | Director Of Sales - Second Nature Brands | Leadership |
Maria Komisarek | Senior Director, Strategic Sourcing | Leadership |
Jacobo Capuano | Chief Supply Chain Officer | Leadership |
Wayne Durrheim | Director Of Logistics | Leadership |
Bill Klein | Vice President Grocery | Leadership |
Sheri Hillier | Warehouse Manager | Team |
Prasheel Kanumuri | Logistics & EWM Architect | SAP S/4hana Public Cloud | Team |
Ryan Mundy | Senior Manager, Demand Planning | Team |
Brian Saunders | Senior Manager, Corporate Food Safety | Team |
John Bamford | Plant Controller | Team |
Madeline Hannigan | Sourcing Manager | Team |
Christine Horton | Senior Manager, Fp&a | Team |
Tim Mishkoor | Senior Accountant | Team |
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Investments & Acquisitions by Second Nature Brands
Second Nature Brands has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Brownie Brittle, Sahale Snacks and Tillamook Country Smoker.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Meat snacks like beef jerky are manufactured and sold online. | tcsjerky.com | Tillamook, United States | 1975 | Jun 2026 | •••• | |
Bakery chain specializing in cookies | voortman.com | Burlington, Canada | 1951 | Oct 2024 | $305M | |
Snacks manufacturer | sahalesnacks.com | Seattle, United States | 2003 | Sep 2023 | $34M | |
Baking mixes brand | browniebrittle.com | West Palm Beach, United States | 1992 | Dec 2022 | •••• |
Complete acquisition details for Second Nature Brands
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Timeline of Second Nature Brands
6 dated milestones of Second Nature Brands across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Second Nature Brands is founded.
- Exit Acquired by CapVest.
- Acquisition Acquires Brownie Brittle.
- Acquisition Acquires Sahale Snacks.
- Acquisition Acquires Voortman.
- Acquisition Acquires Tillamook Country Smoker.
Competitors of Second Nature Brands
Second Nature Brands has 3 listed competitors in our database, 2 of them funded. They include Once Upon A Farm, Plum Organics and Happy Family Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onceuponafarmorganics.com | 2015 | Berkeley, United States | $107.63M | Brand of organic baby food products | ||
| plumorganics.com | 2007 | Emeryville, United States | Organic nutritious products are developed and marketed by Plum Organics. | |||
| happyfamilybrands.com | 2003 | New York, United States | $7.63M | Organic Food for Baby and Kids |
Detailed competitors of Second Nature Brands
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Second Nature Brands (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Second Nature Brands
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Frequently Asked Questions about Second Nature Brands
Second Nature Brands was founded in 2020.
Second Nature Brands is headquartered in Madison Heights, United States. It is registered at Madison Heights, Michigan, United States.
Second Nature Brands was established in 2020 and is headquartered in Madison Heights, United States. The company operates within the food sector, focusing on organic snacks. Products are developed, branded, and made available through various distribution channels. The domain secondnaturebrandsus.com serves as the primary online platform. Operations emphasize organic ingredients and snack varieties tailored for health-conscious consumers in the domestic market.
Second Nature Brands's top competitors include Once Upon A Farm, Plum Organics and Happy Family Brands.
Second Nature Brands offers Natural Snacks and Natural Treats.
Second Nature Brands has made 4 acquisitions, including Brownie Brittle, Sahale Snacks, and Tillamook Country Smoker.
Second Nature Brands has 1 investor. Key investors include CapVest.
Yes. Second Nature Brands was acquired by CapVest in April 2022.