About Second Nature Brands
Second Nature Brands is a company based in Madison Heights (United States) founded in 2020 was acquired by CapVest in April 2022.. Second Nature Brands has completed 3 acquisitions, including Brownie Brittle, Sahale Snacks and Voortman. Second Nature Brands offers products and services including Natural Snacks and Natural Treats. Second Nature Brands operates in a competitive market with competitors including Once Upon A Farm, Plum Organics, Happy Family Brands, Baby Gourmet and Keto Krisp, among others.
- Headquarter Madison Heights, United States
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Sectors
Consumer
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Investments & Acquisitions
Brownie Brittle
& 2 more
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Acquired by
CapVest
(Apr 26, 2022)
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Products & Services of Second Nature Brands
Second Nature Brands offers a comprehensive portfolio of products and services, including Natural Snacks and Natural Treats. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Snacks made from natural ingredients to promote healthier lifestyles.
Treats designed for everyday enjoyment with natural components.
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Funding Insights of Second Nature Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Second Nature Brands
Second Nature Brands has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include CapVest. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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CapVest is recognized as a leading private equity investor.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Second Nature Brands
Second Nature Brands has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Brownie Brittle, Sahale Snacks and Voortman. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Snacks manufacturer
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2003 | ||||
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Baking mixes brand
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1992 | ||||
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Bakery chain specializing in cookies
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1951 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Second Nature Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Second Nature Brands Comparisons
Competitors of Second Nature Brands
Second Nature Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Once Upon A Farm, Plum Organics, Happy Family Brands, Baby Gourmet and Keto Krisp, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Brand of organic baby food products
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| domain | founded_year | HQ Location |
Organic nutritious products are developed and marketed by Plum Organics.
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| domain | founded_year | HQ Location |
Organic Food for Baby and Kids
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| domain | founded_year | HQ Location |
Manufacturer of organic baby and toddler food products
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| domain | founded_year | HQ Location |
Nutritious snack products are branded and distributed by Keto Krisp.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Second Nature Brands
Frequently Asked Questions about Second Nature Brands
When was Second Nature Brands founded?
Second Nature Brands was founded in 2020.
Where is Second Nature Brands located?
Second Nature Brands is headquartered in Madison Heights, United States. It is registered at Madison Heights, Michigan, United States.
What does Second Nature Brands do?
Second Nature Brands was established in 2020 and is headquartered in Madison Heights, United States. The company operates within the food sector, focusing on organic snacks. Products are developed, branded, and made available through various distribution channels. The domain secondnaturebrandsus.com serves as the primary online platform. Operations emphasize organic ingredients and snack varieties tailored for health-conscious consumers in the domestic market.
Who are the top competitors of Second Nature Brands?
Second Nature Brands's top competitors include Once Upon A Farm, Plum Organics and Happy Family Brands.
What products or services does Second Nature Brands offer?
Second Nature Brands offers Natural Snacks and Natural Treats.
How many acquisitions has Second Nature Brands made?
Second Nature Brands has made 3 acquisitions, including Brownie Brittle, Sahale Snacks, and Voortman.
Who are Second Nature Brands's investors?
Second Nature Brands has 1 investor. Key investors include CapVest.