About Drunk Elephant
Drunk Elephant is a company based in Houston (United States) founded in 2012 was acquired by Shiseido in October 2019. Drunk Elephant has raised $8.33 million across 1 funding round from investors including Shiseido, VMG Partners and Leandra Medine. Drunk Elephant offers products and services including Protiniâ„¢ Polypeptide Cream, C-Firmaâ„¢ Fresh Day Serum, T.L.C. Framboosâ„¢ Glycolic Night Serum, and B-Hydraâ„¢ Intensive Hydration Serum. Drunk Elephant operates in a competitive market with competitors including Glossier, Minimalist, Beautycounter, Modere and Bravo Sierra, among others.
- Headquarter Houston, United States
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website drunkelephant.com
- Social X Facebook Instagram
- Acquired by Shiseido (Oct 2019)
Products & Services of Drunk Elephant
Drunk Elephant offers a comprehensive portfolio of products and services, including Protini™ Polypeptide Cream, C-Firma™ Fresh Day Serum, T.L.C. Framboos™ Glycolic Night Serum, and B-Hydra™ Intensive Hydration Serum.
Moisturizing cream with polypeptides for skin hydration and repair.
Vitamin C serum for brightening and protecting skin from environmental damage.
Glycolic serum for gentle exfoliation and nighttime skin renewal.
Hydration serum with niacinamide to improve skin moisture and barrier.
Funding Insights of Drunk Elephant
Drunk Elephant has successfully raised a total of $8.33M through 1 strategic funding round. The most recent funding activity was a Series A round of $8.33 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.33M
- Total Rounds 1
- Last Round Series A — $8.33M
- First Round $8.33M
(Mar 2017)
- Investors Count 2
All 1 funding rounds of Drunk Elephant with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $8.33M | Series A | – | VMG Partners |
3 investors in total: 2 institutional and 1 angel.
Investors in Drunk Elephant
Drunk Elephant has secured backing from 3 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Shiseido, VMG Partners and Leandra Medine.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-sector company acquisitions are managed by VMG Partners. | – | vmgpartners.com | San Francisco, United States | |
Skincare, makeup, and suncare products are offered by Shiseido. | 1872 | shiseido.com | Tokyo, Japan | |
LM Leandra Medine | Fashion blogger turned investor, founder of Man Repeller, active angel | – | unknown_e69f53d607854ffc9 | - |
Investor details for Drunk Elephant
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Drunk Elephant
1 people are tracked at Drunk Elephant (1 in leadership).
| Name | Role | Group |
|---|---|---|
Tiffany Masterson | Founder | Leadership |
Complete people profiles for Drunk Elephant
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Drunk Elephant
3 dated milestones of Drunk Elephant across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Drunk Elephant is founded.
- Funding First funding round of $8.3M.
- Exit Acquired by Shiseido.
Competitors of Drunk Elephant
Drunk Elephant operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Minimalist, Beautycounter, Modere and Bravo Sierra, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| modere.com | 2013 | Springville, United States | – | 525 | Personal care, wellness, and home care products are sold online. | |
| bravosierra.com | 2019 | New York, United States | $38.2M | 231 | Multi-category beauty products are offered by an internet-first brand. | |
| soldejaneiro.com | 2015 | New York, United States | $14.58M | – | Brand of body care products | |
| julep.com | 2007 | Seattle, United States | $65.75M | 4 | Julep is recognized as a fuss-free makeup brand. | |
| juicebeauty.com | 2005 | San Rafael, United States | $27.11M | 66 | Clean skincare and makeup solutions are offered by Juice Beauty. |
Detailed competitors of Drunk Elephant
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Drunk Elephant
The website of Drunk Elephant (drunkelephant.com) receives about 332.1K visits a month and ranks #98,599 among all websites worldwide, #5,049 in Beauty and Cosmetics.
- Monthly visits332.1K
▼ 38% vs previous month
- Unique visitors301.8K
per month
- Global rank#98,599
among all websites
- Category rank#5,049
Lifestyle · Beauty and Cosmetics
- Bounce rate42%
- Pages per visit2.3
- Average visit42 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Drunk Elephant. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| ulta.com | 100% | 47.7M | #504 | View details | |
| dermstore.com | 88% | 3.5M | #17,364 | View details | |
| skinceuticals.com | 86% | 1.1M | #38,373 | View details | |
cetaphil.com | cetaphil.com | 85% | – | #93,662 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Drunk Elephant
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Drunk Elephant
Complete news archive for Drunk Elephant
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to Drunk Elephant
10 companies that operate in the same segment as Drunk Elephant (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Drunk Elephant
Drunk Elephant was founded in 2012 and raised its 1st funding round 5 years after it was founded.
Drunk Elephant is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
Drunk Elephant is a funded company, having raised a total of $8.33M across 1 funding round to date. The company's 1st funding round was a Series A of $8.33M, raised on Mar 2017.
Drunk Elephant was established in 2012 in Houston, United States, within the beauty and personal care sector. A range of skincare items, including moisturizers, serums, masks, cleansers, sun protection, and lip care, is formulated and supplied. Haircare products such as shampoos, conditioners, treatments, and styling aids are provided. Body care options, encompassing cleansers, lotions, exfoliants, and deodorants, are also offered to address various consumer needs.
Drunk Elephant's top competitors include Glossier, Minimalist and Beautycounter.
Drunk Elephant offers Protiniâ„¢ Polypeptide Cream, C-Firmaâ„¢ Fresh Day Serum, T.L.C. Framboosâ„¢ Glycolic Night Serum, and B-Hydraâ„¢ Intensive Hydration Serum.
Drunk Elephant has 3 investors. Key investors include Shiseido, VMG Partners, and Leandra Medine.
Yes. Drunk Elephant was acquired by Shiseido in October 2019.
The website of Drunk Elephant receives about 332 thousand visits a month and ranks #98,599 among all websites worldwide.