About Beautycounter
Beautycounter is a company based in Santa Monica (United States) founded in 2012 was acquired by The Carlyle Group in April 2021.. Beautycounter has raised $41.94 million across 5 funding rounds from investors including The Carlyle Group, TPG and Mousse Partners. The company has 253 employees as of December 31, 2022. Beautycounter has completed 1 acquisition, including NUDE Skincare. Beautycounter operates in a competitive market with competitors including Glossier, Minimalist, Function of Beauty, Modere and Bravo Sierra, among others.
- Headquarter Santa Monica, United States
- Employees 253 as on 31 Dec, 2022
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Counter Brands, Llc Dba Beautycounter
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$41.94 M (USD)
in 5 rounds
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Latest Funding Round
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Investors
The Carlyle Group
& 2 more
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Employee Count
253
as on Dec 31, 2022
- Investments & Acquisitions
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Acquired by
The Carlyle Group
(Apr 13, 2021)
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Funding Insights of Beautycounter
Beautycounter has successfully raised a total of $41.94M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
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First Round
First Round
(25 Oct 2012)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2018 | Amount | Series B - Beautycounter | Valuation | TPG | |
| Mar, 2016 | Amount | Series B - Beautycounter | Valuation |
investors |
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| Dec, 2014 | Amount | Series A - Beautycounter | Valuation | TPG |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Beautycounter
Beautycounter has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include The Carlyle Group, TPG and Mousse Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Fund of funds focused on pre-seed and seed-stage companies
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Founded Year | Domain | Location | |
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Venture capital fund focused on multiple sectors
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Founded Year | Domain | Location | |
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Private equity investments are directed toward multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Beautycounter
Beautycounter has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include NUDE Skincare. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of water treatment and delivery solutions for maritime, offshore, and industrial sectors
|
2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Beautycounter
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Beautycounter Comparisons
Competitors of Beautycounter
Beautycounter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Minimalist, Function of Beauty, Modere and Bravo Sierra, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Personal care, wellness, and home care products are sold online.
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| domain | founded_year | HQ Location |
Multi-category beauty products are offered by an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Beautycounter
Frequently Asked Questions about Beautycounter
When was Beautycounter founded?
Beautycounter was founded in 2012.
Where is Beautycounter located?
Beautycounter is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Is Beautycounter a funded company?
Beautycounter is a funded company, having raised a total of $41.94M across 5 funding rounds to date. The company's 1st funding round was a Series A of $21.27M, raised on Oct 25, 2012.
How many employees does Beautycounter have?
As of Dec 31, 2022, the latest employee count at Beautycounter is 253.
What does Beautycounter do?
Beautycounter was founded in 2012 and is headquartered in Santa Monica, United States. An internet-first approach is utilized to distribute multi-category beauty products. The assortment encompasses skincare, body care, makeup, baby personal care, handcare, hair care, lips care, and other related items. Sales are conducted primarily through the domain beautycounter.com, targeting direct consumer access in the beauty sector.
Who are the top competitors of Beautycounter?
Beautycounter's top competitors include Glossier, Minimalist and Sol de Janeiro.
How many acquisitions has Beautycounter made?
Beautycounter has made 1 acquisition, including NUDE Skincare.
Who are Beautycounter's investors?
Beautycounter has 3 investors. Key investors include The Carlyle Group, TPG, and Mousse Partners.