About EABL
EABL is a company based in Nairobi (Kenya) founded in 1922 was acquired by Asahi Group Holdings in December 2025. It operates as a Direct-to-Consumer (D2C). EABL offers products and services including Smirnoff Ice Pineapple Punch. EABL operates in a competitive market with competitors including Diageo and KWAL, among others.
- Headquarter Nairobi, Kenya
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name East African Breweries Plc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$121.19 M (USD), Debt – Conventional
Jan 28, 2018
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Investors
Diageo
& 3 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of EABL
EABL offers a comprehensive portfolio of products and services, including Smirnoff Ice Pineapple Punch. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A flavored alcoholic beverage is offered by EABL.
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Funding Insights of EABL
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $121.2M
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First Round
First Round
(28 Jan 2018)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2018 | Amount | Debt – Conventional - EABL | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in EABL
EABL has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Diageo, Stanbic Bank Kenya and Asahi Group Holdings. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Commercial bank with international presence
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Founded Year | Domain | Location | |
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The Standard Group is engaged in providing high-quality printing and marketing solutions.
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Founded Year | Domain | Location | |
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Multi-category alcoholic beverage company
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by EABL
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - EABL
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Eabl Comparisons
Competitors of EABL
EABL operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Diageo and KWAL, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category alcoholic beverage company
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| domain | founded_year | HQ Location |
Multi-category alcoholic beverages are branded and distributed by KWAL.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Eabl
Frequently Asked Questions about EABL
When was EABL founded?
EABL was founded in 1922 and raised its 1st funding round 96 years after it was founded.
Where is EABL located?
EABL is headquartered in Nairobi, Kenya.
What does EABL do?
East African Breweries PLC is involved in the production and distribution of alcoholic and non-alcoholic beverages. Operations are primarily based in Kenya, with a focus on various brands in the spirits and beer sectors. Solutions include innovative products and sustainability initiatives like water conservation projects. The company serves both local and regional markets through subsidiaries such as Kenya Breweries Limited and Uganda Breweries Limited.
What products or services does EABL offer?
EABL offers Smirnoff Ice Pineapple Punch.
Who are EABL's investors?
EABL has 4 investors. Key investors include Diageo, Stanbic Bank Kenya, Asahi Group Holdings, and The Standard Group.