About EABL
EABL is a company based in Nairobi (Kenya) founded in 1922 was acquired by Asahi Group Holdings in December 2025. It operates as a Direct-to-Consumer (D2C). EABL offers products and services including Smirnoff Ice Pineapple Punch. EABL operates in a competitive market with competitors including Diageo and KWAL, among others.
- Latest Funding Round$121.19M (USD), Debt – Conventional
Jan 2018
- InvestorsDiageo
& 3 more
- Acquired by
Products & Services of EABL
EABL offers a comprehensive portfolio of products and services, including Smirnoff Ice Pineapple Punch.
A flavored alcoholic beverage is offered by EABL.
Funding Insights of EABL
- Total Rounds 1
- Last Round Debt – Conventional — $121.19M
- First Round $121.19M
(Jan 2018)
- Investors Count 2
All 1 funding rounds of EABL with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $121.19M | Debt – Conventional | – | – |
4 investors in total: 4 institutional.
Investors in EABL
EABL has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Diageo, Stanbic Bank Kenya and Asahi Group Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial bank with international presence | 2004 | stanbicbank.co.ke | Nairobi, Kenya | |
The Standard Group is engaged in providing high-quality printing and marketing solutions. | – | standardgroup.com | Lititz, United States | |
Multi-category alcoholic beverage company | 1886 | diageo.com | London, United Kingdom | |
Brewery and soft drink company | 1949 | asahigroup-holdings.com | Tokyo, Japan |
Investor details for EABL
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of EABL
36 people are tracked at EABL (11 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Eric Kiniti | Group Corporate Relations Director | Leadership |
Dr. Sheila Njuguna | Head Occupational Health Practitioner | Leadership |
George Mwandaga Cpa | Head Business Transformation | Leadership |
Risper Genga Ohaga | Group Chief Financial Officer And Executive Director | Leadership |
Jane Chege | Controls, Compliance & Ethics Business Partner | Leadership |
Ivy Kimori | Group Head Of Strategy | Leadership |
Irene Gitau | Employee Experience & Outsourced Labor Business Partner | Leadership |
Joseph Kagigite | Head Of Sales Nairobi | Leadership |
Jane Karuku | Group MD & CEO | Leadership |
Rosemary Mwaniki | Director Of Operations | Leadership |
Alvin Mbugua | General Manager, Spirits - EABL | Leadership |
Everlyne Gakuru | Field Sales Representative | Team |
Barbara Mwatu | Field Sales Representative | Team |
Bernard Baraza | Executive Customer Relations Representative | Team |
Gathuru C. | Distribution To Customer Manager | Team |
Patrick Waithanji | Team Lead - Process & Packaging (fcmg) | Team |
Anita Jerotich | Technical Operator, Distillation And Maturation | Team |
Ruth Abraham | E-commerce Digital Effectiveness & Growth Lead (ea) | Team |
Robert Wafula | Procurement Manager | Team |
Doreen Omale | Territory Management Representative | Team |
16 more people are available in the full profile.
Complete people profiles for EABL
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of EABL
4 dated milestones of EABL across 103 years, from founding to its latest funding, stage changes and deals.
- Founded EABL is founded.
- Funding First funding round of $121.2M.
- Exit Acquired by Diageo.
- Exit Acquired by Asahi Group Holdings.
Competitors of EABL
EABL operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Diageo and KWAL, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| diageo.com | 1886 | London, United Kingdom | – | 1,966 | Multi-category alcoholic beverage company | |
| kwal.co.ke | 1969 | Nairobi, Kenya | – | – | Multi-category alcoholic beverages are branded and distributed by KWAL. |
Detailed competitors of EABL
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of EABL
The website of EABL (eabl.com) receives about 40.3K visits a month and ranks #639,677 among all websites worldwide, #1,472 in Beverages.
- Monthly visits40.3K
▼ 11.4% vs previous month
- Unique visitors18.8K
per month
- Global rank#639,677
among all websites
- Category rank#1,472
Food and Drink · Beverages
- Bounce rate40%
- Pages per visit2.9
- Average visit2 min 13 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with EABL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hendricksgin.com | hendricksgin.com | 100% | – | #441,267 | – |
inbev.com | inbev.com | 90% | – | – | – |
beerexpedition.com | beerexpedition.com | 90% | – | – | – |
| paulaner.com | 90% | – | #862,838 | View details | |
bunitedint.com | bunitedint.com | 90% | – | #4,021,463 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for EABL
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- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Eabl
Complete news archive for EABL
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to EABL
10 companies that operate in the same segment as EABL (Alcoholic & Tobacco Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
Wines, spirits, and champagnes are produced and distributed worldwide. | 1975 | Paris, France | – | USD 10.71 B | 19,560 | |
Flavored craft beers are produced and distributed by Bira 91. | 2015 | Delhi, Delhi, India | USD 456.92 M | USD 105.75 M | 1,020 | |
Brand of beer | 2017 | Milford, United States | USD 251.44 M | – | – | |
Beer and cider brands are produced and marketed worldwide. | 1864 | Amsterdam, Netherlands | – | USD 26.58 B | 86,000 | |
Multi-category alcoholic beverage company | 1886 | London, England, United Kingdom | – | USD 19.36 B | 29,630 | |
Beer production, marketing, and sales are managed globally. | 2008 | Brussels, Brussels-capital Region, Belgium | – | USD 103.65 M | 2,054 | |
Brand of multi-category alcoholic spirits | 2017 | Delhi, Delhi, India | USD 9.83 M | USD 3.99 M | 54 | |
Premium beers, ciders, and non-alcoholic drinks are produced and distributed. | 1847 | Copenhagen, Denmark | USD 765.14 M | USD 14.02 B | 32,100 | |
Beer brands are produced and distributed by Ambev in Brazil. | 1999 | Sao Paulo, Brazil | – | USD 16.11 B | 43,000 |
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Frequently Asked Questions about EABL
EABL was founded in 1922 and raised its 1st funding round 96 years after it was founded.
EABL is headquartered in Nairobi, Kenya.
East African Breweries PLC is involved in the production and distribution of alcoholic and non-alcoholic beverages. Operations are primarily based in Kenya, with a focus on various brands in the spirits and beer sectors. Solutions include innovative products and sustainability initiatives like water conservation projects. The company serves both local and regional markets through subsidiaries such as Kenya Breweries Limited and Uganda Breweries Limited.
EABL offers Smirnoff Ice Pineapple Punch.
EABL has 4 investors. Key investors include Diageo, Stanbic Bank Kenya, Asahi Group Holdings, and The Standard Group.
EABL operates through East African Breweries Plc.
Yes. EABL was acquired by Diageo in July 2020.