About East Fork
East Fork is a Consumer company based in Asheville (United States) founded in 2010 by Connie Matisse. Handicraft stoneware kitchenware is sold online through an internet-first brand. East Fork has raised $6.43 million across 5 funding rounds. Its website eastfork.com draws about 231 thousand monthly visits. Its focus areas include Consumer Goods, Household Durables, Kitchenware and Cookware & Cutlery.
Company details
East Fork was founded in 2010 in Asheville, United States, and functions as an internet-first brand in the handicraft kitchenware sector. Dinnerware items such as plates, bowls, coffee mugs, and serving pieces are included in the product catalog. All items are crafted from stoneware clay and fired using gas. Free shipping is available for orders exceeding a minimum threshold within the USA.
- Headquarters Asheville, United States
- Founders Connie Matisse
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Website eastfork.com
- Total Equity Funding$6.43M (USD)
in 5 rounds
- Latest Funding Round$3M (USD), Series A
Sep 2021
Funding Insights of East Fork
East Fork has successfully raised a total of $6.43M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.43M
- Total Rounds 5
- Last Round Series A — $3M
- First Round $1.08M
(Nov 2017)
All 5 funding rounds of East Fork with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $3M | Series A | – | – | – |
| May 2020 | $325,000 | Seed | – | – | – |
| Nov 2019 | $700,112 | Seed | – | – | – |
| Apr 2018 | $1.32M | Series A | – | – | – |
| Nov 2017 | $1.08M | Seed | – | – | – |
People of East Fork
20 people are tracked at East Fork (6 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Connie Matisse | Co-Founder & CMO | Leadership |
Alex Matisse | CEO & Co-Founder | Leadership |
John Vigeland | CFO & Co-Founder | Leadership |
Emily Feldman | Director Of People | Leadership |
Rajun McCoy | VP Of People Team | Leadership |
Ha Nguyen | Chief Commercial Officer (cco) | Leadership |
Maria del Rosario Segovia Salas | Forming Generalist | Team |
Sam Vazquez | Product Manager | Team |
Julie Kukral | Senior Manager, New Customer Acquisition | Team |
Irving Reviere | Forming Generalist | Team |
Desiree Gamble | Forming Generalist | Team |
Jo Kolton | Senior Financial Accountant | Team |
Jessica Kafel | Payroll & Benefits Specialist | Team |
Tiffany Wright | Forming Generalist | Team |
Tracy B. | Staff Accountant | Team |
Rachel Barge | Growth Marketing Advisor | Team |
Elliot Williams | Forming Generalist | Team |
Faye Wharton | Forming Generalist | Team |
Calla Coady | Forming Generalist | Team |
Avery A. | Sr. Staff Accountant | Team |
Complete people profiles for East Fork
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of East Fork
3 dated milestones of East Fork across 11 years, from founding to its latest funding, stage changes and deals.
- Founded East Fork is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Series A, of $3.0M.
Web traffic of East Fork
The website of East Fork (eastfork.com) receives about 231.1K visits a month and ranks #101,066 among all websites worldwide, #5,173 in Fashion and Apparel.
- Monthly visits231.1K
▼ 30.4% vs previous month
- Unique visitors156.1K
per month
- Global rank#101,066
among all websites
- Category rank#5,173
Lifestyle · Fashion and Apparel
- Bounce rate33%
- Pages per visit5.7
- Average visit2 min 45 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with East Fork. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| anthropologie.com | 100% | #1,570 | View details | ||
| hawkinsnewyork.com | 96% | 98.6K | #323,008 | View details | |
| nordstrom.com | 95% | 43.9M | #577 | View details | |
| madewell.com | 91% | #7,444 | View details | ||
gap.com | gap.com | 90% | #343 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for East Fork
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as East Fork (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Frequently Asked Questions about East Fork
East Fork was founded in 2010 and raised its 1st funding round 7 years after it was founded.
East Fork is headquartered in Asheville, United States. It is registered at Asheville, North Carolina, United States.
East Fork is a funded company, having raised a total of $6.43M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.08M, raised on Nov 2017.
East Fork was founded in 2010 in Asheville, United States, and functions as an internet-first brand in the handicraft kitchenware sector. Dinnerware items such as plates, bowls, coffee mugs, and serving pieces are included in the product catalog. All items are crafted from stoneware clay and fired using gas. Free shipping is available for orders exceeding a minimum threshold within the USA.
The website of East Fork receives about 231 thousand visits a month and ranks #101,066 among all websites worldwide.