About Effectiv
Effectiv is a Technology company based in San Francisco (United States) founded in 2021 by Jonathan Doering, Anupam Tarsauliya, Ritesh Arora, and Ravi Sandepudi, and was acquired by Socure in October 2024. AI-based anti-fraud and risk management solutions are offered to businesses. It operates in the Technology, Industrial Goods & Manufacturing, and Financial Services sectors. Effectiv has raised $8.5 million across 3 funding rounds from investors including Socure, Accel and Better Tomorrow Ventures. The company has 8 employees. Its chief executive, as recorded, is Johnny Ayers. Its Indian entity Effectiv Ai India Private Limited reported revenue of ₹4.08 Cr. Effectiv offers products and services including Identity Verification Platform, Fraud Detection System, and Transaction Monitoring Tool. Its focus areas include Enterprise Infrastructure, Cybersecurity, Anti Fraud and Financial Fraud. Its competitors include Riskified, Alloy and Signifyd; 3 of its 3 listed competitors have raised funding.
Company details
Effectiv was founded in 2021 in San Francisco, United States, within the AI and fintech sector. Anti-fraud and risk management solutions are provided to businesses through a platform that conducts fraud assessments during user onboarding and monitors subsequent transactions for suspicious patterns. Data is collected for investigative purposes, while AI-assisted case management is employed to identify and adjust to emerging fraud trends.
- Headquarters San Francisco, United States
- Employees 8
- Founders Jonathan Doering, Anupam Tarsauliya, Ritesh Arora, Ravi Sandepudi
- Stage Acquired
- SectorsTechnologyIndustrial Goods & Manufacturing Financial Services
- Website effectiv.ai
- Social LinkedIn
- Acquired by Socure (Oct 2024)
- Legal Name Effectiv Ai India Private Limited
- Date of Incorporation 21 Jul, 2021
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹4.08 Cr
FY 2025 · -11% YoY
- Indian entity net profit₹36.7 Lakh
FY 2025 · 9% margin
- Indian entity EBITDA₹51.8 Lakh
FY 2025 · 13% margin
- Total Equity Funding$8.5M (USD)
in 3 rounds
- Latest Funding Round$4.5M (USD), Seed
Jul 2023
- InvestorsSocure
& 4 more
- Employee Count8
- Acquired bySocure
(Oct 2024)
Associated legal entities of Effectiv
Effectiv operates through Effectiv Ai India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Effectiv Ai India Private Limited CIN U72900TG2021PTC153349 | Active | 21 Jul 2021 | Hyderabad, Telangana | ₹4.1 Cr | 8 | 2 | View details |
Products & Services of Effectiv
Effectiv offers a comprehensive portfolio of products and services, including Identity Verification Platform, Fraud Detection System, and Transaction Monitoring Tool.
Enables accurate identity checks for customer onboarding and compliance.
Detects fraudulent transactions using AI and real-time analysis.
Analyzes patterns to flag suspicious activities and ensure regulatory compliance.
Funding Insights of Effectiv
Effectiv has successfully raised a total of $8.5M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $4.5 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.5M
- Total Rounds 3
- Last Round Seed — $4.5M
- First Round $4M
(Mar 2022)
- Investors Count 4
All 3 funding rounds of Effectiv with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $4.5M | Seed | – | Better Tomorrow Ventures | |
| Aug 2022 | Seed | – | BHG VC | – | |
| Mar 2022 | $4M | Seed | – | Accel |
5 investors in total: 5 institutional.
Investors in Effectiv
Effectiv has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Socure, Accel and Better Tomorrow Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments in fintech, vertical SaaS, and marketplaces are targeted. | btv.vc | San Francisco, United States | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
| bhgvc.com | ||||
Early to late-stage tech investments are made globally by REV. | rev.vc | London, United Kingdom | ||
AI-based identity verification and fraud detection are provided. | 2012 | socure.com | New York, United States |
Investor details for Effectiv
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Board of directors of Effectiv Ai India Private Limited (Effectiv)
Effectiv Ai India Private Limited is the primary company behind Effectiv. The board of Effectiv Ai India Private Limited currently have 2 directors; the longest-serving is Ravi Shanker Sandepudi, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ravi Shanker Sandepudi DIN 09248826 | Director | 21 Jul 2021 | 5 yrs 3 mo | Effectiv Ai India Private Limited |
| Anupam Tarsauliya DIN 09248827 | Director | 21 Jul 2021 | 5 yrs 3 mo | Effectiv Ai India Private Limited |
People of Effectiv
6 people are tracked at Effectiv (5 in leadership, 1 in team); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Jonathan Doering | Co-Founder | Leadership |
| Co-Founder | Leadership | |
Ritesh Arora | Co-Founder | Leadership |
| Co-Founder | Leadership | |
Johnny Ayers | CEO | Leadership |
Vijaybhasker Thaduri | Lead - Devsecops & Compliance | Team |
Complete people profiles for Effectiv
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Effectiv
Figures of Effectiv Ai India Private Limited, the primary company behind Effectiv, for FY 2025. Revenue was ₹4.08 Cr (-11% year on year). Net profit was ₹36.7 Lakh (9% margin). EBITDA was ₹51.8 Lakh (13% margin). Revenue has grown at a compounded annual rate of +9% over three years.
- ₹4.08 CrRevenue · FY 2025 · -11% YoY
- ₹36.7 LakhNet profit · 9% margin
- ₹51.8 LakhEBITDA · 13% margin
- ₹60 LakhPaid-up capital
- 8Employees (provident fund records)
- +9%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Effectiv Ai India Private Limited are on its company page.
Detailed financial statements for Effectiv
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Effectiv
4 dated milestones of Effectiv across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Effectiv is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Seed, of $4.5M.
- Exit Acquired by Socure.
Competitors of Effectiv
Effectiv has 3 listed competitors in our database, 3 of them funded. They include Riskified, Alloy and Signifyd.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| riskified.com | 2013 | New York, United States | $232.02M | 781 | AI-based fraud prevention for e-commerce payments is provided. | |
| alloy.com | 2015 | New York, United States | $211.37M | 216 | Identity decisioning platform is provided for banks and fintech firms. | |
| signifyd.com | 2011 | Palo Alto, United States | $394.38M | 399 | Provider of fraud prevention and payment validation for online retailers |
Detailed competitors of Effectiv
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Web traffic of Effectiv
Websites that share an audience with Effectiv (effectiv.ai).
Websites whose visitors overlap most with Effectiv. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ondato.com | 100% | 987.1K | #65,073 | View details |
Top companies in GRC, Risk & Compliance Software
3 companies that operate in the same segment as Effectiv (GRC, Risk & Compliance Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 5,915 | |
Cybersecurity and zero trust solutions are delivered for secure networks. | 2007 | San Jose, California, United States | USD 148 M | USD 3.35 B | 9,616 | |
Identity and access management solutions are provided for developers. | 2013 | Bellevue, Washington, United States | USD 332.75 M | 350 |
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Related news about Effectiv
Complete news archive for Effectiv
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Frequently Asked Questions about Effectiv
Effectiv was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Effectiv is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Johnny Ayers is the CEO of Effectiv, as recorded in our data.
Effectiv is a funded company, having raised a total of $8.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Mar 2022.
Effectiv has 8 employees.
The primary company behind Effectiv, Effectiv Ai India Private Limited, reported revenue of ₹4.08 Cr for FY 2025, down 11% year on year.
Effectiv was founded in 2021 in San Francisco, United States, within the AI and fintech sector. Anti-fraud and risk management solutions are provided to businesses through a platform that conducts fraud assessments during user onboarding and monitors subsequent transactions for suspicious patterns. Data is collected for investigative purposes, while AI-assisted case management is employed to identify and adjust to emerging fraud trends.
Effectiv offers Identity Verification Platform, Fraud Detection System, and Transaction Monitoring Tool.
Effectiv has 5 investors. Key investors include Socure, Accel, Better Tomorrow Ventures, BHG VC, and REV.
Effectiv operates through Effectiv Ai India Private Limited.
Yes. Effectiv was acquired by Socure in October 2024.