Elder

London, United Kingdom Founded: 2015 • Age: 11 yrs
Elder is recognized as a platform connecting families with self-employed carers for home care services.
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About Elder

Elder is a company based in London (United Kingdom) founded in 2015 by Peter Dowds and Tom Brooks. It operates as a Two-Sided Marketplace. Elder has raised $18.56 million across 5 funding rounds from investors including Acton Capital, MMC Ventures and Hummingbird Ventures. The company has 126 employees as of March 31, 2023. Elder offers products and services including Live-in Care, Respite Care, and Visiting Care. Elder operates in a competitive market with competitors including Care.com, Caring.com, Papa, Honor and Brookdale, among others.

  • Headquarter London, United Kingdom
  • Employees 126 as on 31 Mar, 2023
  • Founders Peter Dowds, Tom Brooks
  • Sectors
    Healthcare
    Business Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Elder Technologies Ltd.
Operational Areas
Healthcare → Health Technology & Digital Health
Healthcare → Healthcare Services & Infrastructure
Healthcare → Health Technology & Digital Health
Business Services → Event, Translation & Local Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $18.56 M (USD)

    in 5 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    126

    as on Mar 31, 2023

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Products & Services of Elder

Elder offers a comprehensive portfolio of products and services, including Live-in Care, Respite Care, and Visiting Care. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Round-the-clock support is provided by live-in carers.

Temporary 24-hour support is offered for short periods.

Flexible home visits are arranged for daily assistance.

People of Elder
Headcount 50-200
Employee Profiles 28
Employee Profiles
People
Danny Gartside
Senior Sales
People
Ryan Dawson
Sales Team Lead
People
Samuel Grainger
Sales And Operations Team Leader (maternity Cover)
People
Victor Masson
Frontend Engineer

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Funding Insights of Elder

Elder has successfully raised a total of $18.56M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round
  • First Round
  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2024 Amount Series B - Elder Valuation UKTV
Jan, 2020 Amount Series B - Elder Valuation Acton Capital
Dec, 2017 Amount Series A - Elder Valuation MMC Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Elder

Elder has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Acton Capital, MMC Ventures and Hummingbird Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Tech-enabled companies are invested in by Acton Capital venture firm.
Founded Year Domain Location
Seed and series-A investments are made in technology companies.
Founded Year Domain Location
Investments in early-stage startups are focused on by Hummingbird Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Elder

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Elder

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Elder Comparisons

Employees
+
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Competitors of Elder

Elder operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Care.com, Caring.com, Papa, Honor and Brookdale, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
An app-based marketplace for caregivers is operated.
domain founded_year HQ Location
Online destination for seeking information about care services
domain founded_year HQ Location
Senior members are connected with caregivers through a digital platform.
domain founded_year HQ Location
Provider of home care and senior care services
domain founded_year HQ Location
Nursing and senior living center services are provided nationwide.
domain founded_year HQ Location
Seniors are matched with caregivers through an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Elder

Frequently Asked Questions about Elder

When was Elder founded?

Elder was founded in 2015.

Where is Elder located?

Elder is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Elder a funded company?

Elder is a funded company, having raised a total of $18.56M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4.1M, raised on Jun 01, 2015.

How many employees does Elder have?

As of Mar 31, 2023, the latest employee count at Elder is 126.

What does Elder do?

Elder is established as an introductory agency that facilitates connections between families and self-employed carers for various home care needs. Services offered include live-in care, respite care, and visiting care, tailored to support elderly individuals with conditions like dementia or reduced mobility. The platform operates across Great Britain, covering diverse care requirements with a focus on personalized matches. Tools and support are provided to manage care schedules and payments securely. Emphasis is placed on maintaining independence and quality of life for the elderly through home-based care solutions.

Who are the top competitors of Elder?

Elder's top competitors include Care.com, Papa and Honor.

What products or services does Elder offer?

Elder offers Live-in Care, Respite Care, and Visiting Care.

Who are Elder's investors?

Elder has 4 investors. Key investors include Acton Capital, MMC Ventures, Hummingbird Ventures, and UKTV Ventures.

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