About Eleven
Eleven is a company based in Stockholm (Sweden) founded in 2004 was acquired by Verdane in April 2018. It operates as a Direct-to-Consumer (D2C). Eleven offers products and services including Skincare Products, Makeup Products, Perfumes, and Haircare Products. Eleven operates in a competitive market with competitors including Lyko, Parfym, Skincity, Apomera and ByBloom, among others.
Products & Services of Eleven
Eleven offers a comprehensive portfolio of products and services, including Skincare Products, Makeup Products, Perfumes, and Haircare Products.
Skincare items are offered for various skin needs.
Makeup products are provided for cosmetic enhancement purposes.
Perfumes are sold for personal fragrance and appeal.
Haircare solutions are available for nourishment and styling.
Investors in Eleven
Eleven has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Verdane.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | – | verdane.com | Oslo, Norway |
Investor details for Eleven
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Timeline of Eleven
2 dated milestones of Eleven across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Eleven is founded.
- Exit Acquired by Verdane.
Competitors of Eleven
Eleven operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lyko, Parfym, Skincity, Apomera and ByBloom, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lyko.com | 2003 | Stockholm, Sweden | – | – | E-commerce support services are provided by Lyko in Sweden. | |
| parfym.se | 2005 | Stockholm, Sweden | – | – | Multi-category beauty care products are offered via an online platform. | |
| skincity.com | 2011 | Taby, Sweden | – | – | Multi-category beauty products are retailed via an online platform. | |
| apomera.fi | 2013 | Helsinki, Finland | – | – | Health and beauty products are purchased through an online platform. | |
| bybloom.com | 2005 | Stockholm, Sweden | – | – | Manages an e-commerce store specializing in beauty products. | |
| gents.com | 2003 | Helsingborg, Sweden | – | – | Online retailer of men's fragrances, shaving, skincare, and beard products. | |
| bellestore.se | 2014 | Vasteras, Sweden | – | – | Online retailer offering beauty products, makeup, skincare, and professional training tools. |
Detailed competitors of Eleven
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- Full competitor set
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Web traffic of Eleven
The website of Eleven (eleven.se) receives about 181.8K visits a month.
- Monthly visits181.8K
▲ 29.2% vs previous month
Websites whose visitors overlap most with Eleven. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bangerhead.se | bangerhead.se | 100% | – | #149,415 | – |
| kicks.se | 96% | 3.6M | #14,001 | View details | |
| nordicfeel.se | 87% | 1.1K | #13,677,142 | View details | |
cocopanda.se | cocopanda.se | 80% | – | #121,170 | – |
notino.se | notino.se | 72% | – | #37,222 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Eleven
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Similar companies to Eleven
10 companies that operate in the same segment as Eleven (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Eleven
Eleven was founded in 2004.
Eleven is headquartered in Stockholm, Sweden.
Annual revenue of Eleven is $29.17M as on Apr 30, 2019.
Beauty and personal care products are offered by Eleven through an online platform. Various categories including skincare, makeup, perfumes, and haircare are covered. The company operates as an authorized retailer, ensuring authenticity of products. Based in Stockholm, Sweden, operations are managed under Youty AB, targeting consumers directly with a focus on quality and variety in the beauty sector.
Eleven offers Skincare Products, Makeup Products, Perfumes, and Haircare Products.
Eleven has 1 investor. Key investors include Verdane.
Eleven operates through Youty Ab.
Yes. Eleven was acquired by Verdane in April 2018.
The website of Eleven receives about 182 thousand visits a month.