Skincity

Taby, Sweden Founded: 2011 • Age: 15 yrs Acquired By Axel Johnson
Multi-category beauty products are retailed via an online platform.

About Skincity

Skincity is a company based in Taby (Sweden) founded in 2011 was acquired by Axel Johnson in December 2017.. Skincity has completed 2 acquisitions, including Aromatherapy Associates and Effortless Skin. Skincity offers products and services including Mascara, Eyeshadow, Skin Perfecting Exfoliant, Perfume, and Hair Care Products. Skincity operates in a competitive market with competitors including Lyko, Eleven, Parfym, Apomera and ByBloom, among others.

  • Headquarter Taby, Sweden
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
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Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
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Products & Services of Skincity

Skincity offers a comprehensive portfolio of products and services, including Mascara, Eyeshadow, Skin Perfecting Exfoliant, Perfume, and Hair Care Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Product for enhancing and lengthening eyelashes

Colored powders for eyelid application

Liquid exfoliator for improving skin texture

Scented products for personal wear

Items for styling and maintaining hair

People of Skincity
Headcount 50-200
Employee Profiles 12
Employee Profiles
People
Carolin Melleri
Team Manager - Customer Relations
People
Jennie Svärd
CRM Specialist
People
Jenny Sundbäck
Chief People & Culture Officer
People
Erika Forsén
Graphic & Motion Designer

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Funding Insights of Skincity

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Skincity

Skincity has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Axel Johnson. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Fashion industry operations are managed by Axel Johnson conglomerate.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Skincity

Skincity has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Aromatherapy Associates and Effortless Skin. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online retailer offering skin care products
2009
Aromatherapy products and spa treatments are offered worldwide.
1985
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Skincity

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Skincity Comparisons

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Competitors of Skincity

Skincity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lyko, Eleven, Parfym, Apomera and ByBloom, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
E-commerce support services are provided by Lyko in Sweden.
domain founded_year HQ Location
Multi-category beauty products are offered online by Eleven.
domain founded_year HQ Location
Multi-category beauty care products are offered via an online platform.
domain founded_year HQ Location
Health and beauty products are purchased through an online platform.
domain founded_year HQ Location
Manages an e-commerce store specializing in beauty products.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Skincity

Frequently Asked Questions about Skincity

When was Skincity founded?

Skincity was founded in 2011.

Where is Skincity located?

Skincity is headquartered in Taby, Sweden.

Who is the current CEO of Skincity?

Pernilla Nissler is the current CEO of Skincity.

What does Skincity do?

Skincity was founded in 2011 in Täby, Sweden, as an online retail platform in the beauty sector. A range of products is offered, including body lotions, cleansers, moisturizers, serums, eye creams, lip creams, oils, hand and foot care items, hair care solutions, and cellular treatment gloves for winter, suitable for men and women. Personalized product recommendations are provided based on skin analysis.

Who are the top competitors of Skincity?

Skincity's top competitors include Lyko, Eleven and Parfym.

What products or services does Skincity offer?

Skincity offers Mascara, Eyeshadow, Skin Perfecting Exfoliant, Perfume, and Hair Care Products.

How many acquisitions has Skincity made?

Skincity has made 2 acquisitions, including Aromatherapy Associates, and Effortless Skin.

Who are Skincity's investors?

Skincity has 1 investor. Key investors include Axel Johnson.

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