About Elinorr Beauty
Elinorr Beauty is a Consumer company based in Mumbai (India) founded in 2024 by Asha Ameet. It offers lightweight skincare solutions like serums and sunscreens for various skin types. It operates on a D2C and B2C model. Its Indian entity Eleni Consumers Private Limited reported revenue of ₹11 Lakh. Elinorr Beauty offers products and services including Sunscreen Gel SPF 50 PA++++, Tremella Serum, and Brightening Serum For Pigmentation. Its focus areas include Beauty and Personal Care, Skincare, Facial Serums and Sunscreens and Pigmentation Treatments. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
Elinorr is a skincare brand that develops and sells products such as sunscreens, serums, and brightening treatments, focusing on lightweight, fragrance-free formulas suitable for Indian skin. The company operates through an online platform, allowing direct purchases and home delivery. Based in Mumbai, India, it targets consumers seeking effective, science-backed skincare routines. Elinorr emphasizes quality ingredients and user reviews to build trust, serving individual customers globally through e-commerce.
- Headquarters Mumbai, India
- Employees 1
- Founders Asha Ameet
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website elinorr.com
- Social Facebook
- Legal Name Eleni Consumers Private Limited
- Date of Incorporation 24 Nov, 2022
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹11 Lakh
FY 2025 · +8% YoY
- Net Loss-₹10.3 Lakh
FY 2025 · -94% margin
- EBITDA-₹10.1 Lakh
FY 2025 · -92% margin
- Employee Count1
Associated legal entities of Elinorr Beauty
Elinorr Beauty operates through Eleni Consumers Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Eleni Consumers Private Limited CIN U52520MH2022PTC394086 | Active | 24 Nov 2022 | Mumbai, Maharashtra | ₹0.1 Cr | 2 | View details |
Products & Services of Elinorr Beauty
Elinorr Beauty offers a comprehensive portfolio of products and services, including Sunscreen Gel SPF 50 PA++++, Tremella Serum, and Brightening Serum For Pigmentation.
Provides UV protection with lightweight, non-greasy formula for daily use.
Hydrates and nourishes skin using natural ingredients for improved texture.
Targets pigmentation issues with effective, science-based brightening agents.
Board of directors of Eleni Consumers Private Limited (Elinorr Beauty)
Eleni Consumers Private Limited is the primary company behind Elinorr Beauty. The board of Eleni Consumers Private Limited currently have 2 directors; the longest-serving is Asha Ameet Thanky, appointed in 2022. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Asha Ameet Thanky DIN 09802056 | Director | 24 Nov 2022 | 3 yrs 11 mo | Eleni Consumers Private Limited |
| Hiteish Veljibhai Joshi DIN 00395819 | Director | 30 Jun 2023 | 3 yrs 3 mo | Eleni Consumers Private Limited |
People of Elinorr Beauty
1 people are tracked at Elinorr Beauty (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Elinorr Beauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Elinorr Beauty
Figures of Eleni Consumers Private Limited, the primary company behind Elinorr Beauty, for FY 2025. Revenue was ₹11 Lakh (+8% year on year). Net loss was -₹10.3 Lakh (-94% margin). EBITDA was -₹10.1 Lakh (-92% margin).
- ₹11 LakhRevenue · FY 2025 · +8% YoY
- -₹10.3 LakhNet loss · -94% margin
- -₹10.1 LakhEBITDA · -92% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Eleni Consumers Private Limited are on its company page.
Detailed financial statements for Elinorr Beauty
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Elinorr Beauty
Elinorr Beauty has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of Elinorr Beauty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Elinorr Beauty (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Frequently Asked Questions about Elinorr Beauty
Elinorr Beauty was founded in 2024.
Elinorr Beauty is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Elinorr Beauty has 1 employees.
The primary company behind Elinorr Beauty, Eleni Consumers Private Limited, reported revenue of ₹11 Lakh for FY 2025, up 8% year on year.
Elinorr is a skincare brand that develops and sells products such as sunscreens, serums, and brightening treatments, focusing on lightweight, fragrance-free formulas suitable for Indian skin. The company operates through an online platform, allowing direct purchases and home delivery. Based in Mumbai, India, it targets consumers seeking effective, science-backed skincare routines. Elinorr emphasizes quality ingredients and user reviews to build trust, serving individual customers globally through e-commerce.
Elinorr Beauty's top competitors include MyGlamm, Mamaearth and Minimalist.
Elinorr Beauty offers Sunscreen Gel SPF 50 PA++++, Tremella Serum, and Brightening Serum For Pigmentation.
Elinorr Beauty operates through Eleni Consumers Private Limited.
The legal entities of Elinorr Beauty currently have 2 directors, including Asha Ameet Thanky, Hiteish Veljibhai Joshi.