Elitty Beauty

Gurugram, India Founded: 2021 • Age: 5 yrs
Multi-category color cosmetics are provided by an internet-first brand.

About Elitty Beauty

Elitty Beauty is a company based in Gurugram (India) founded in 2021 by Vailina Tulsani.. Elitty Beauty has raised $616.39 thousand across 3 funding rounds from investors including Angel List, Real Time Accelerator Fund and Ajay Khetan. The company has 1 employees as of April 07, 2024. Elitty Beauty offers products and services including Colored Eyeliners, Lip Gloss, Coloured Mascaras, Sunscreen, and Nailpaints. Elitty Beauty operates in a competitive market with competitors including Typsy Beauty, Faces Canada, Praush, Insight Cosmetics and Recode Studios, among others.

  • Headquarter Gurugram, India
  • Employees 1 as on 07 Apr, 2024
  • Founders Vailina Tulsani
  • Stage Minicorn
  • Sectors
    Consumer
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Alluvium Beauty And Skincare Private Limited
  • Date of Incorporation 25 May, 2021
  • Jurisdiction Gurugram, Haryana, India
Operational Areas
Consumer → Beauty, Personal & Household Care
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
    $3.1 K (USD)
    0
    as on Mar 31, 2022
  • Net Profit
    $-41.54 K (USD)
    0
    as on Mar 31, 2022
  • EBITDA
    $-41.45 K (USD)
    0
    as on Mar 31, 2022
  • Total Equity Funding
    $616.39 K (USD)

    in 3 rounds

  • Latest Funding Round
    $179.89 K (USD), Seed

    Mar 29, 2024

  • Investors
    Angel List

    & 10 more

  • Employee Count
    1

    as on Apr 07, 2024

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Products & Services of Elitty Beauty

Elitty Beauty offers a comprehensive portfolio of products and services, including Colored Eyeliners, Lip Gloss, Coloured Mascaras, Sunscreen, and Nailpaints. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Vibrant eyeliners in matte and metallic shades for eye enhancement

Shimmery gloss for lip hydration and color application

Mascaras in various colors to lengthen and define lashes

Lightweight sunscreen with SPF 50 for skin protection

Colored nail coats for manicure and creative nail art

People of Elitty Beauty
Headcount 1-10
Employee Profiles 2
Employee Profiles
People
Vailina Tulsani
Founder & CEO
People
Garima Singh
Brand Manager

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Teams

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Funding Insights of Elitty Beauty

Elitty Beauty has successfully raised a total of $616.39K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $179.89 thousand completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $179,891
  • First Round

    (20 Dec 2022)

  • Investors Count 11
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2024 Amount Seed - Elitty Beauty Valuation Rayna Tours
Apr, 2023 Amount Seed - Elitty Beauty Valuation Angel List
Dec, 2022 Amount Angel Round - Elitty Beauty Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Elitty Beauty

Elitty Beauty has secured backing from 11 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Angel List, Real Time Accelerator Fund and Ajay Khetan. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Angel investing and mentorship for early-stage startups in India.
Founded Year Domain Location
Alternative investment platform for startups and investors is operated.
Founded Year Domain Location

Ajay Khetan

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Elitty Beauty

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Elitty Beauty

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Elitty Beauty Comparisons

Employees
+
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Competitors of Elitty Beauty

Elitty Beauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Typsy Beauty, Faces Canada, Praush, Insight Cosmetics and Recode Studios, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category makeup products are offered via an internet-first brand.
domain founded_year HQ Location
Cosmetics, skincare, makeup, fragrance, nail, and accessory products are retailed.
domain founded_year HQ Location
Multi-category color cosmetics are offered via an internet-first brand.
domain founded_year HQ Location
Makeup products are offered by an internet-first brand.
domain founded_year HQ Location
Multi-category makeup care products are sold online by Recode Studios.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Elitty Beauty

Frequently Asked Questions about Elitty Beauty

When was Elitty Beauty founded?

Elitty Beauty was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Where is Elitty Beauty located?

Elitty Beauty is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.

Who is the current CEO of Elitty Beauty?

Vailina Tulsani is the current CEO of Elitty Beauty. They have also founded this company.

Is Elitty Beauty a funded company?

Elitty Beauty is a funded company, having raised a total of $616.39K across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $12.1K, raised on Dec 20, 2022.

How many employees does Elitty Beauty have?

As of Apr 07, 2024, the latest employee count at Elitty Beauty is 1.

What is the annual revenue of Elitty Beauty?

Annual revenue of Elitty Beauty is $3.1K as on Mar 31, 2022.

What does Elitty Beauty do?

Elitty Beauty was established in 2021 in Gurugram, India, as an internet-first brand in the color cosmetics sector. Products targeted at teenagers, such as mascara, kajal, nail gloss, and face mist, are offered across multiple categories. All items are formulated without parabens or sulphates. Operations focus on online distribution within the beauty industry.

Who are the top competitors of Elitty Beauty?

Elitty Beauty's top competitors include Insight Cosmetics, Typsy Beauty and Recode Studios.

What products or services does Elitty Beauty offer?

Elitty Beauty offers Colored Eyeliners, Lip Gloss, Coloured Mascaras, Sunscreen, and Nailpaints.

Who are Elitty Beauty's investors?

Elitty Beauty has 11 investors. Key investors include Angel List, Real Time Accelerator Fund, Ajay Khetan, Rayna Tours, and Vishesh Khurana.

What is Elitty Beauty's valuation?

The valuation of Elitty Beauty is $3.09M as of Mar 2024.

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