About Elitty Beauty
Elitty Beauty is a Consumer company based in Gurugram (India) founded in 2021 by Vailina Tulsani. Multi-category color cosmetics are provided by an internet-first brand. It operates in the Consumer and Healthcare sectors. Elitty Beauty has raised $616.39 thousand across 3 funding rounds from investors including Angel List, Real Time Accelerator Fund and Ajay Khetan. The company has 1 employees. Elitty Beauty was last valued at $3.09 million in March 2024. Its chief executive, as recorded, is Vailina Tulsani. Its website elittybeauty.com draws about 17 thousand monthly visits. Its Indian entity Alluvium Beauty And Skincare Private Limited reported revenue of ₹2.54 Cr. Elitty Beauty offers products and services including Colored Eyeliners, Lip Gloss, Coloured Mascaras, Sunscreen, and Nailpaints. Its focus areas include Retail, Beauty Tech, Ecommerce and Color Cosmetics. Its competitors include Typsy Beauty, Faces Canada and Praush; 3 of its 3 listed competitors have raised funding.
Company details
Elitty Beauty was established in 2021 in Gurugram, India, as an internet-first brand in the color cosmetics sector. Products targeted at teenagers, such as mascara, kajal, nail gloss, and face mist, are offered across multiple categories. All items are formulated without parabens or sulphates. Operations focus on online distribution within the beauty industry.
- Headquarters Gurugram, India
- Employees 1
- Founders Vailina Tulsani
- Stage Minicorn
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website elittybeauty.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Alluvium Beauty And Skincare Private Limited
- Date of Incorporation 25 May, 2021
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹2.54 Cr
FY 2024 · +322% YoY
- Net Loss-₹2.20 Cr
FY 2024 · -87% margin
- EBITDA-₹2.19 Cr
FY 2024 · -86% margin
- Total Equity Funding$616.39K (USD)
in 3 rounds
- Latest Funding Round$179.89K (USD), Seed
Mar 2024
- InvestorsAngel List
& 10 more
- Employee Count1
Associated legal entities of Elitty Beauty
Elitty Beauty operates through Alluvium Beauty And Skincare Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Alluvium Beauty And Skincare Private Limited CIN U24299HR2021PTC095232 | Active | 25 May 2021 | Gurugram, Haryana | ₹2.5 Cr | 2 | View details |
Products & Services of Elitty Beauty
Elitty Beauty offers a comprehensive portfolio of products and services, including Colored Eyeliners, Lip Gloss, Coloured Mascaras, Sunscreen, and Nailpaints.
Vibrant eyeliners in matte and metallic shades for eye enhancement
Shimmery gloss for lip hydration and color application
Mascaras in various colors to lengthen and define lashes
Lightweight sunscreen with SPF 50 for skin protection
Colored nail coats for manicure and creative nail art
Apps and channels of Elitty Beauty
its YouTube channel Elitty Beauty has 338 subscribers and 22 videos.
Videos from Elitty Beauty
The most watched videos on Elitty Beauty's YouTube channel, Elitty Beauty (338 subscribers). Click a video to play it here.
More on Elitty Beauty.
Funding Insights of Elitty Beauty
Elitty Beauty has successfully raised a total of $616.39K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $179.89 thousand completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $616,388
- Total Rounds 3
- Last Round Seed — $179,891
- First Round $12,098
(Dec 2022)
- Investors Count 11
All 3 funding rounds of Elitty Beauty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $179,891 | Seed | $3.09M | Rayna Tours | |
| Apr 2023 | $424,399 | Seed | $2.93M | Angel List | |
| Dec 2022 | $12,098 | Angel Round | $••••• | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2024 | $3.09M | •••••••• |
| Apr 2023 | $2.93M | •••••••• |
Last known valuation $3.09M (Mar 2024). 11 investors in total: 3 institutional and 8 angel.
Investors in Elitty Beauty
Elitty Beauty has secured backing from 11 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Angel List, Real Time Accelerator Fund and Ajay Khetan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Angel investing and mentorship for early-stage startups in India. | 2022 | realtimeaf.com | Jaipur, India | |
Alternative investment platform for startups and investors is operated. | 2010 | angellist.com | San Francisco, United States | |
AK Ajay Khetan | unknown_ee85fb8c25704a87b | |||
VK Vishesh Khurana | Co-founder of Shiprocket, active angel investor in Indian startups | unknown_6859144ff19340d79 | ||
PH Pranav Haridasan | Angel investor, ex-CEO of Axis Securities, focused on fintech and tech startups | unknown_d48d861bd247495ab | ||
AG Anshuman Ghose | unknown_1e967c3acc8e49e3a | |||
RC Rishita Chandra | unknown_f3b715739cc344a4b | |||
SS Suhasini Sampathkumar | unknown_b3c9329ee1a94d3b8 | |||
MB Mayank Bajpai | Angel investor and tech entrepreneur, focused on early-stage Indian startups. | unknown_6cdbff1773a6494ab | ||
AG Ashish Gupta | Angel investor, tech veteran, ex-Helion Ventures, active in Indian startup ecosystem | unknown_cb648ba432c2476aa |
Investor details for Elitty Beauty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Alluvium Beauty And Skincare Private Limited (Elitty Beauty)
Alluvium Beauty And Skincare Private Limited is the primary company behind Elitty Beauty. The board of Alluvium Beauty And Skincare Private Limited currently have 2 directors; the longest-serving is Vailina Tulsani, appointed in 2021. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vailina Tulsani DIN 09107829 | Director | 25 May 2021 | 5 yrs 5 mo | Alluvium Beauty And Skincare Private Limited |
| Nitin Himatsingka DIN 00454077 | Director | 25 May 2021 | 5 yrs 5 mo | Alluvium Beauty And Skincare Private Limited |
People of Elitty Beauty
2 people are tracked at Elitty Beauty (1 in leadership, 1 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
Garima Singh | Brand Manager | Team |
Complete people profiles for Elitty Beauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Elitty Beauty
Figures of Alluvium Beauty And Skincare Private Limited, the primary company behind Elitty Beauty, for FY 2024. Revenue was ₹2.54 Cr (+322% year on year). Net loss was -₹2.20 Cr (-87% margin). EBITDA was -₹2.19 Cr (-86% margin).
- ₹2.54 CrRevenue · FY 2024 · +322% YoY
- -₹2.20 CrNet loss · -87% margin
- -₹2.19 CrEBITDA · -86% margin
- ₹4.2 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Alluvium Beauty And Skincare Private Limited are on its company page.
Detailed financial statements for Elitty Beauty
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Timeline of Elitty Beauty
4 dated milestones of Elitty Beauty across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Elitty Beauty is founded.
- Funding First funding round of $12K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $180K.
Competitors of Elitty Beauty
Elitty Beauty has 3 listed competitors in our database, 3 of them funded. They include Typsy Beauty, Faces Canada and Praush.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| typsybeauty.com | 2020 | Gurugram, India | $5.35M | 22 | Multi-category makeup products are offered via an internet-first brand. | |
| facescanada.com | 2007 | Gurugram, India | $1.7M | 757 | Cosmetics, skincare, makeup, fragrance, nail, and accessory products are retailed. | |
| praush.com | 2019 | Delhi, India | $430,580 | 18 | Multi-category color cosmetics are offered via an internet-first brand. |
Detailed competitors of Elitty Beauty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Elitty Beauty
The website of Elitty Beauty (elittybeauty.com) receives about 17.1K visits a month.
- Monthly visits17.1K
▼ 0.9% vs previous month
Websites whose visitors overlap most with Elitty Beauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
allurecosmetics.in | allurecosmetics.in | 100% | #970,611 | – | |
| shopandshop.com | 98% | #4,663,846 | View details | ||
| insightcosmetics.in | 96% | 43K | #585,423 | View details | |
| theskinstore.in | 96% | 28.4K | #1,077,336 | View details | |
| boddess.com | 96% | 23.5K | #871,325 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 34 similar websites and full traffic analytics for Elitty Beauty
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 34 similar websites
- Audience overlap
- Engagement analytics
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Elitty Beauty (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Elitty Beauty
Complete news archive for Elitty Beauty
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Frequently Asked Questions about Elitty Beauty
Elitty Beauty was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Elitty Beauty is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Vailina Tulsani is the CEO of Elitty Beauty, as recorded in our data. They have also founded this company.
Elitty Beauty is a funded company, having raised a total of $616.39K across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $12.1K, raised on Dec 2022.
Elitty Beauty has 1 employees.
The primary company behind Elitty Beauty, Alluvium Beauty And Skincare Private Limited, reported revenue of ₹2.54 Cr for FY 2024, up 322% year on year.
Elitty Beauty was established in 2021 in Gurugram, India, as an internet-first brand in the color cosmetics sector. Products targeted at teenagers, such as mascara, kajal, nail gloss, and face mist, are offered across multiple categories. All items are formulated without parabens or sulphates. Operations focus on online distribution within the beauty industry.
Elitty Beauty's top competitors include Typsy Beauty, Faces Canada and Praush.
Elitty Beauty offers Colored Eyeliners, Lip Gloss, Coloured Mascaras, Sunscreen, and Nailpaints.
Elitty Beauty has 11 investors. Key investors include Angel List, Real Time Accelerator Fund, Ajay Khetan, Rayna Tours, and Vishesh Khurana.
The valuation of Elitty Beauty is $3.09M as of Mar 2024.
Elitty Beauty operates through Alluvium Beauty And Skincare Private Limited.