About eLocal
eLocal is a company based in Dresher (United States) founded in 2007 was acquired by HomeServe in November 2019. eLocal has raised $25 million across 1 funding round from investors including HomeServe and LLR Partners. The company has 108 employees. eLocal has completed 2 acquisitions, including Bunker Hill Labs and CityGrid. eLocal offers products and services including Pay-Per-Call Platform, Custom Dashboard, and AI-Powered Insights. eLocal operates in a competitive market with competitors including Airtasker, TalkLocal, Imandi, Romio and Markate, among others.
- Total Equity Funding$25M (USD)
in 1 rounds
- Latest Funding Round$25M (USD), Series B
Nov 2017
- InvestorsHomeServe
& 1 more
- Employee Count108
- Investments & AcquisitionsBunker Hill Labs
& 1 more
- Acquired byHomeServe
(Nov 2019)
Products & Services of eLocal
eLocal offers a comprehensive portfolio of products and services, including Pay-Per-Call Platform, Custom Dashboard, and AI-Powered Insights.
Connects customers to local providers through performance-based calls
Provides ROI tracking and insights for service providers
Offers recommendations to improve customer conversions
Funding Insights of eLocal
eLocal has successfully raised a total of $25M through 1 strategic funding round. The most recent funding activity was a Series B round of $25 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25M
- Total Rounds 1
- Last Round Series B — $25M
- First Round $25M
(Nov 2017)
- Investors Count 1
All 1 funding rounds of eLocal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $25M | Series B | – | LLR Partners | – |
2 investors in total: 2 institutional.
Investors in eLocal
eLocal has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include HomeServe and LLR Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in technology and healthcare businesses for growth capital. | – | llrpartners.com | - | |
Home emergency insurance and repair services are provided to customers. | 1993 | homeserveplc.com | Walsall, United Kingdom |
Investor details for eLocal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of eLocal
57 people are tracked at eLocal (15 in leadership, 42 in team); the tracked headcount is 108.
| Name | Role | Group |
|---|---|---|
Justin Mangino | Director - Enterprise Sales | Leadership |
Tom Giblin | Head Of Partnerships | Leadership |
Bernadette Henning | Director Of Affiliate Operations - Partnerships At Elocal.com – The Leaders In Pay Per Call | Leadership |
Andrew Keating Kurau | Vice President Of Sales & Revenue Operations | Leadership |
Robyn Knechel | Vice President Of Product Management | Leadership |
Jeff Paradise | CEO | Leadership |
Parveen Khan | Chief Operating Officer | Leadership |
Sam King | Chief People Officer | Leadership |
Simon Fong | Senior Vice President Of Engineering | Leadership |
Julie Johnston | Enterprise Sales Director | Leadership |
Reid Hansen | Head of Revenue Operations | Leadership |
Jamie Hong | Director, Business Intelligence | Leadership |
Bernadette H. | Director Of Affiliate Operations - Partnerships At Elocal.com – The Leaders In Pay Per Call | Leadership |
Wendy Overstreet | Director Of People | Leadership |
Kurt Matarese | Vice President Of Technology | Leadership |
Jacob Brush | DevOps Engineering Manager | Team |
Tyler Kaufman | Senior Manager, Affiliate Partnerships | Team |
Ciara S. | Account Manager | Team |
Hanif Malloy | Sales Specialist | Team |
Larry Lewis | Operations | Team |
37 more people are available in the full profile.
Complete people profiles for eLocal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by eLocal
eLocal has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bunker Hill Labs and CityGrid.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of proprietary software, analytics, and growth marketing services | bunkerhilllabs.com | Boston, United States | 2020 | May 2024 | •••• | |
Ad network solutions are provided across digital platforms by CityGrid. | citygrid.com | West Hollywood, United States | 1996 | Jan 2019 | •••• |
Complete acquisition details for eLocal
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of eLocal
5 dated milestones of eLocal across 17 years, from founding to its latest funding, stage changes and deals.
- Founded eLocal is founded.
- Funding First funding round of $25.0M.
- Acquisition Acquires CityGrid.
- Exit Acquired by HomeServe.
- Acquisition Acquires Bunker Hill Labs.
Competitors of eLocal
eLocal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Airtasker, TalkLocal, Imandi, Romio and Markate, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| airtasker.com | 2012 | Sydney, Australia | $56.24M | 4 | Local service professionals are hired via an online task platform. | |
| talklocal.com | 2008 | Potomac, United States | $7.8M | 3 | Online lead generation platform for multi-local services is provided. | |
| imandi.com | 1999 | Bengaluru, India | $35M | – | Operates as a marketplace connecting users with local service providers. | |
| romio.com | 2011 | New York, United States | $721,739 | – | Referral-based online platform for local service lead generation is provided. | |
| markate.com | 2014 | Scottsdale, United States | – | – | Operates a digital hub connecting users to local services. | |
| sydetasker.com | 2018 | Milwaukee, United States | – | – | Platform for hiring taskers for home services, repairs, and odd jobs quickly. | |
| neighborlaborapp.com | 2017 | Clifton, United States | – | – | Neighbor Labor is an app-based platform connecting users with local service providers. | |
| gonget.com | 2017 | Macomb, United States | – | – | Offers an online platform for accessing various local services. | |
| searchtophone.com | 2005 | Boulder, United States | $150,000 | – | A voice-based search platform for local products and services. |
Detailed competitors of eLocal
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of eLocal
The website of eLocal (elocal.com) receives about 67.1K visits a month and ranks #541,389 among all websites worldwide, #4,262 in Business Services.
- Monthly visits67.1K
▲ 22.1% vs previous month
- Unique visitors22.4K
per month
- Global rank#541,389
among all websites
- Category rank#4,262
Business and Consumer Services · Business Services
- Bounce rate50%
- Pages per visit2.9
- Average visit1 min 34 sec
- DevicesDesktop 53% · Mobile 47%
Websites whose visitors overlap most with eLocal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
locu.godaddy.com | locu.godaddy.com | 100% | – | – | – |
| salesgenie.com | 95% | – | #421,282 | View details | |
| scorpion.co | 95% | 188.3K | #184,106 | View details | |
mylocalservices.com | mylocalservices.com | 93% | – | #1,352,429 | – |
| getjobber.com | 75% | 6.4M | #5,879 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for eLocal
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Elocal
Complete news archive for eLocal
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to eLocal
10 companies that operate in the same segment as eLocal (Local & Community Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Customers are connected with vetted professionals for on-demand home services. | 2014 | Gurugram, Haryana, India | USD 376.49 M | USD 165.84 M | 1,043 | |
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 438.62 M | – | 856 | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Operates and franchises fitness clubs | 2002 | – | USD 4.49 M | – | 340 | |
Online marketplace that provides home repair & maintenance services | 2012 | New York, New York, United States | USD 112.67 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 |
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Frequently Asked Questions about eLocal
eLocal was founded in 2007 and raised its 1st funding round 10 years after it was founded.
eLocal is headquartered in Dresher, United States. It is registered at Dresher, Pennsylvania, United States.
eLocal is a funded company, having raised a total of $25M across 1 funding round to date. The company's 1st funding round was a Series B of $25M, raised on Nov 2017.
eLocal has 108 employees.
ELocal is an online lead generation platform for local businesses operating in the USA. The company provides free listings to local businesses across multiple categories such as beauty salons and spas, bars and restaurants, car service providers, doctors, health services, home services, lawyers and more on its platform. The company earns revenues through a pay-per-call lead generation service that it upsells to businesses listed on the platform. Through this service, businesses can receive all calls generated for a particular service from a particular area and can decide whether to provide the service. Businesses interested in opting for this program are required to pay an initial deposit to the company against which charges are raised for every call. Businesses can renew the service post exhaustion of this deposit.
eLocal offers Pay-Per-Call Platform, Custom Dashboard, and AI-Powered Insights.
eLocal has made 2 acquisitions, including Bunker Hill Labs, and CityGrid.
eLocal has 2 investors. Key investors include HomeServe, and LLR Partners.
eLocal operates through Elocal Usa Llc.
Yes. eLocal was acquired by HomeServe in November 2019.