About eLong
eLong is a company based in Beijing (China) founded in 2001 was acquired by Ctrip in May 2015. eLong has raised $15 million across 2 funding rounds from investors including Ctrip, Ocean Link and Tiger Global. eLong operates in a competitive market with competitors including Traveloka, Priceline, Despegar, MakeMyTrip and Lastminute, among others.
Funding Insights of eLong
eLong has successfully raised a total of $15M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 2
- First Round $15M
(Aug 2003)
- Investors Count 2
All 2 funding rounds of eLong with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | – | Post-IPO | – | – | |
| Aug 2003 | $15M | Series B | – | – |
3 investors in total: 3 institutional.
Investors in eLong
eLong has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Ctrip, Ocean Link and Tiger Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | oceanlp.com | - | |
Venture and private equity investments are managed with global diversification. | – | tigerglobal.com | New York, United States | |
Multiple travel services including flights and hotels are booked online. | 1999 | ctrip.com | Shanghai, China |
Investor details for eLong
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People of eLong
16 people are tracked at eLong (7 in leadership, 8 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Hao Jiang | CEO | Leadership |
Wang Qiang | Chief Operating Officer | Leadership |
Fan Lei | Chief Financial Officer | Leadership |
Bai Zhiwei | VP | Leadership |
Yu Pei | VP | Leadership |
Ma Heping | Executive Director & CEO | Leadership |
Ying Jiang | Online Marketing Director | Leadership |
Dai Xiaojing | Director | Board & advisors |
Liang Jianzhang | Co-Chairman | Board & advisors |
Wu Haibing | Director | Board & advisors |
Jiang Hao | Director | Board & advisors |
Cheng Yun Ming Matthew | Director | Board & advisors |
Han Yuling | Director | Board & advisors |
Brent Richard Irvin | Director | Board & advisors |
Wu Zhixiang | Co-Chairman | Board & advisors |
Man Cui | Elong-market Manager Of Oversea Hotels | Team |
Complete people profiles for eLong
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of eLong
5 dated milestones of eLong across 15 years, from founding to its latest funding, stage changes and deals.
- Founded eLong is founded.
- Funding First funding round of $15.0M.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Ctrip.
- Funding Latest funding round, Post-IPO,.
Competitors of eLong
eLong operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Traveloka, Priceline, Despegar, MakeMyTrip and Lastminute, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| traveloka.com | 2012 | Jakarta, Indonesia | $1.02B | – | Multiple travel services are booked via an app-based platform. | |
| priceline.com | 1997 | Norwalk, United States | $77.34M | 23,600 | Travel services are booked via an AI-powered platform. | |
| despegar.com | 1999 | Miami, United States | $331.37M | 4,543 | Multiple travel services are booked via an app-based platform. | |
| makemytrip.com | 2000 | Gurugram, India | $39M | 4,579 | Online bookings for flights, hotels, and travel packages are facilitated. | |
| lastminute.com | 1998 | Chiasso, Switzerland | $25.82M | 383 | Last-minute bookings for travel and entertainment are facilitated online. | |
| expedia.com | 1996 | Bellevue, United States | – | 8,176 | Online platform for booking multiple travel services | |
| hopper.com | 2007 | Montreal, Canada | $715.43M | – | AI-driven predictions for optimal travel booking times are provided. | |
| ixigo.com | 2007 | Gurugram, India | $96.62M | 535 | Online platform providing multiple travel booking services | |
| qunar.com | 2005 | Beijing, China | $388M | – | Online travel agency | |
| yanolja.com | 2005 | Seoul, South Korea | $1.94B | – | Online marketplace for accommodations is provided for searching and booking. |
Detailed competitors of eLong
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of eLong
The website of eLong (elong.com) receives about 296.9K visits a month and ranks #105,156 among all websites worldwide, #2,974 in Travel and Tourism.
- Monthly visits296.9K
▼ 30.4% vs previous month
- Unique visitors59.4K
per month
- Global rank#105,156
among all websites
- Category rank#2,974
Travel and Tourism · Travel and Tourism
- Bounce rate27%
- Pages per visit5.2
- Average visit5 min 47 sec
- DevicesDesktop 81% · Mobile 19%
Websites whose visitors overlap most with eLong. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ctrip.com | 100% | 14.5M | #2,882 | View details | |
| mangocity.com | 91% | – | – | View details | |
| qunar.com | 91% | 1.4M | #21,353 | View details | |
| 51766.com | 90% | – | – | View details | |
vipdlt.com | vipdlt.com | 90% | – | #117,056 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for eLong
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Elong
Complete news archive for eLong
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to eLong
10 companies that operate in the same segment as eLong (Online Travel), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online bookings for flights, hotels, and travel packages are facilitated. | 2000 | Gurugram, Haryana, India | USD 39 M | USD 1.04 B | 5,120 | |
Online platform providing multiple travel booking services | 2007 | Gurugram, Haryana, India | USD 96.62 M | USD 130.88 M | 465 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 3.21 B | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | – | 4,543 | |
Multiple travel services are booked via an app-based platform. | 2012 | Jakarta, Jakarta, Indonesia | USD 1.02 B | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Bus tickets are booked online via portal and mobile app. | 2006 | Bengaluru, Karnataka, India | USD 10 M | – | – | |
Outdoor tours and activities are booked via an app-based platform. | 2009 | Berlin, Berlin, Germany | USD 877.51 M | – | – |
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Frequently Asked Questions about eLong
eLong was founded in 2001 and raised its 1st funding round 2 years after it was founded.
eLong is headquartered in Beijing, China.
Hao Jiang is the current CEO of eLong.
eLong is a funded company, having raised a total of $15M across 2 funding rounds to date. The company's 1st funding round was a Series B of $15M, raised on Aug 2003.
eLong is an online travel agent based in China. Users can book flights online, reserve hotels, cars and vacation packages through its portal. It also offers eLong reward points which users can redeem to avail cheaper flights. Post-IPO Tencent and Expedia have been the biggest backers for eLong. Expedia has sold off its entire 62.4 percent stake in eLong, worth US671 million, to three other buyers (Keystone Lodging Holdings, Plateno Group, and Luxuriant Holdings) in 2015. Ctrip, Chinas top travel site has taken a US400 million stake in May 2015.
eLong's top competitors include MakeMyTrip, Ixigo and Despegar.
eLong has 3 investors. Key investors include Ctrip, Ocean Link, and Tiger Global.
Yes. eLong was acquired by Ctrip in May 2015.
The website of eLong receives about 297 thousand visits a month and ranks #105,156 among all websites worldwide.