About Embrace
Embrace is a company based in Culver City (United States) founded in 2016 by Fredric Newberg and Eric Futoran.. Embrace has raised $79.5 million across 5 funding rounds from investors including Allianz, MoPub and TCG Ventures. Embrace has completed 1 acquisition, including SpeedCurve. Embrace offers products and services including Modern Mobile Observability, OpenTelemetry for Mobile, and App Performance Insights. Embrace operates in a competitive market with competitors including Datadog, AppDynamics, Honeycomb, Sentry and Rocket Software, among others.
- Headquarter Culver City, United States
- Founders Fredric Newberg, Eric Futoran
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Embrace Mobile, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$79.5 M (USD)
in 5 rounds
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Latest Funding Round
$20 M (USD), Series B
Jul 13, 2023
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Investors
Allianz
& 20 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Embrace
Embrace offers a comprehensive portfolio of products and services, including Modern Mobile Observability, OpenTelemetry for Mobile, and App Performance Insights. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for monitoring mobile app performance and user impacts.
SDK for transparent and extensible mobile telemetry integration.
System to identify and resolve user-impacting app issues quickly.
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Funding Insights of Embrace
Embrace has successfully raised a total of $79.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $20.0M
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First Round
First Round
(23 May 2017)
- Investors Count 21
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2023 | Amount | Series B - Embrace | Valuation | New Enterprise Associates | |
| Oct, 2021 | Amount | Series B - Embrace | Valuation | New Enterprise Associates | |
| Dec, 2019 | Amount | Series A - Embrace | Valuation | AV8 Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Embrace
Embrace has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Allianz, MoPub and TCG Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments are offered to startups by NEA.
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Founded Year | Domain | Location | |
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Founded Year | Domain | Location | |
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US focused seed and early-stage VC firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Embrace
Embrace has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SpeedCurve. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Offers web performance tracking, metrics analysis, and consulting for businesses.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Embrace
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Embrace Comparisons
Competitors of Embrace
Embrace operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Datadog, AppDynamics, Honeycomb, Sentry and Rocket Software, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud and application performance management platform is provided.
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| domain | founded_year | HQ Location |
Application performance is monitored via cloud-based software solutions.
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| domain | founded_year | HQ Location |
Honeycomb is focused on transforming building operations through technology.
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| domain | founded_year | HQ Location |
Open source application monitoring and crash reporting software is provided.
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| domain | founded_year | HQ Location |
Continuous application delivery and hybrid cloud solutions are provided.
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| domain | founded_year | HQ Location |
User sessions are recorded and replayed to identify bugs.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Embrace
Frequently Asked Questions about Embrace
When was Embrace founded?
Embrace was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Embrace located?
Embrace is headquartered in Culver City, United States. It is registered at Culver City, California, United States.
Who is the current CEO of Embrace?
Eric Futoran is the current CEO of Embrace. They have also founded this company.
Is Embrace a funded company?
Embrace is a funded company, having raised a total of $79.5M across 5 funding rounds to date. The company's 1st funding round was a Series A of $7.5M, raised on May 23, 2017.
What does Embrace do?
Founded in 2016 and headquartered in Culver City, United States, Embrace operates in the software sector, focusing on mobile observability. A cloud-based platform is utilized to track response times, logged errors, and network performance during user sessions. Alerts are issued for detected issues, with tools provided for detailed examination. Integration with Grafana Cloud and support for open-source extensibility are featured, alongside user-centric snapshots for comprehensive analysis.
Who are the top competitors of Embrace?
Embrace's top competitors include Datadog, Sentry and AppDynamics.
What products or services does Embrace offer?
Embrace offers Modern Mobile Observability, OpenTelemetry for Mobile, and App Performance Insights.
How many acquisitions has Embrace made?
Embrace has made 1 acquisition, including SpeedCurve.
Who are Embrace's investors?
Embrace has 21 investors. Key investors include Allianz, MoPub, TCG Ventures, Parse, and Techstars.
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