About Embrace
Embrace is a Technology company based in Culver City (United States) founded in 2016 by Fredric Newberg and Eric Futoran. It operates as a mobile application performance is monitored via a cloud-based platform. Embrace has raised $79.5 million across 5 funding rounds from investors including Allianz, MoPub and TCG Ventures. Embrace has completed 1 acquisition, including SpeedCurve. Its chief executive is Eric Futoran. Its website embrace.io draws about 49 thousand monthly visits. Embrace offers products and services including Modern Mobile Observability, OpenTelemetry for Mobile, and App Performance Insights. Its focus areas include Enterprise Infrastructure, DevOps, Application Monitoring and Performance Monitoring. Its legal entity is EMBRACE MOBILE, INC. Its competitors include Datadog, AppDynamics, Honeycomb, Sentry and Rocket Software and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Founded in 2016 and headquartered in Culver City, United States, Embrace operates in the software sector, focusing on mobile observability. A cloud-based platform is utilized to track response times, logged errors, and network performance during user sessions. Alerts are issued for detected issues, with tools provided for detailed examination. Integration with Grafana Cloud and support for open-source extensibility are featured, alongside user-centric snapshots for comprehensive analysis.
- Headquarters Culver City, United States
- Founders Fredric Newberg, Eric Futoran
- SectorsTechnology
- Email••••••••
- Website embrace.io
- Social LinkedIn X Facebook YouTube
- Legal Name Embrace Mobile, Inc
- Total Equity Funding$79.5M (USD)
in 5 rounds
- Latest Funding Round$20M (USD), Series B
Jul 2023
- InvestorsAllianz
& 20 more
- Investments & Acquisitions
Products & Services of Embrace
Embrace offers a comprehensive portfolio of products and services, including Modern Mobile Observability, OpenTelemetry for Mobile, and App Performance Insights.
Tool for monitoring mobile app performance and user impacts.
SDK for transparent and extensible mobile telemetry integration.
System to identify and resolve user-impacting app issues quickly.
Apps and channels of Embrace
its YouTube channel Embrace has 296 subscribers and 30 videos.
Videos from Embrace
The most watched videos on Embrace's YouTube channel, Embrace (296 subscribers). Click a video to play it here.
More on Embrace.
Funding Insights of Embrace
Embrace has successfully raised a total of $79.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $79.5M
- Total Rounds 5
- Last Round Series B — $20M
- First Round $2.5M
(May 2017)
- Investors Count 21
All 5 funding rounds of Embrace with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $20M | Series B | – | New Enterprise Associates | |
| Oct 2021 | $45M | Series B | – | New Enterprise Associates | |
| Dec 2019 | $7.5M | Series A | – | AV8 Ventures | |
| Apr 2019 | $4.5M | Series A | – | Pritzker Group | |
| May 2017 | $2.5M | Seed | – | Eniac Ventures, Techstars | – |
21 investors in total: 15 institutional and 6 angel.
Investors in Embrace
Embrace has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Allianz, MoPub and TCG Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States | |
Multiple sectors are targeted for venture capital investments by Greycroft. | – | greycroft.com | New York, United States | |
US focused seed and early-stage VC firm | – | eniac.vc | San Francisco, United States | |
Early-stage startups are supported by AV8 Ventures through investments. | 2021 | av8.vc | Palo Alto, United States | |
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States | |
Investments in SaaS, marketplace, and middle market companies are managed. | – | pritzkergroup.com | Chicago, United States | |
Investment services are provided for maximizing gains over time. | – | vycapital.com | Menlo Park, United States | |
Seed and early-stage US investments are targeted by the fund. | – | miramarvp.com | Newport Beach, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Investing in early-stage tech companies and ideas. | – | boxgroup.com | - |
Investor details for Embrace
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Embrace
38 people are tracked at Embrace (13 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Fredric Newberg | Co-Founder & CTO | Leadership |
Eric Futoran | Co-Founder & CEO | Leadership |
David Heskett | Head of Business Development | Leadership |
Colin Contreary | Head of Content | Leadership |
Andrew Tunall | President | Leadership |
Molly Moriarty | VP Marketing/comms | Leadership |
Michiel Frishert | VP Of Engineering | Leadership |
Laura Bolos | Head Of Digital Marketing | Leadership |
Safari Wallace | Interim Director, Customer Success | Leadership |
Mark Shockley | Head Of Revenue Operations And Business Development | Leadership |
Praveena Khatri | Vice President Of Marketing | Leadership |
Kathryn Blake | Vice President Of Customer Success | Leadership |
Aaron Jacobson | Director | Leadership |
Connor Galbraith | Enterprise Account Executive | Team |
Hanson Ho | Android Architect | Team |
Wes Yazzie | Sales Development Representative / Sr. Lead Researcher | Team |
Mark Pachulski | BDR Leader | Team |
Walter Rodriguez | Sales Engineer | Team |
Alyssa Syharath | Unity Engineer | Team |
Kasey Smith | Sr. Product Manager | Team |
18 more people are available in the full profile.
Complete people profiles for Embrace
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Embrace
Embrace has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SpeedCurve.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Offers web performance tracking, metrics analysis, and consulting for businesses. | speedcurve.com | Auckland, New Zealand | 2013 | Nov 2025 | •••• |
Complete acquisition details for Embrace
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Timeline of Embrace
4 dated milestones of Embrace across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Embrace is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series B, of $20.0M.
- Acquisition Acquires SpeedCurve.
Competitors of Embrace
Embrace has 9 listed competitors in our database, 8 of them funded. They include Datadog, AppDynamics, Honeycomb, Sentry and Rocket Software, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| datadoghq.com | 2010 | New York, United States | $147.19M | 2,400 | Cloud and application performance management platform is provided. | |
| appdynamics.com | 2008 | San Francisco, United States | $239.87M | 875 | Application performance is monitored via cloud-based software solutions. | |
| honeycomb.be | 2016 | Dallas, United States | – | – | Honeycomb is focused on transforming building operations through technology. | |
| sentry.io | 2011 | San Francisco, United States | $217M | 232 | Open source application monitoring and crash reporting software is provided. | |
| rocketsoftware.com | 1990 | Waltham, United States | $188.82M | 438 | Continuous application delivery and hybrid cloud solutions are provided. | |
| logrocket.com | 2016 | Cambridge, United States | $51M | 110 | User sessions are recorded and replayed to identify bugs. | |
| vunetsystems.com | 2014 | Bengaluru, India | $14.39M | 225 | Business journey observability platforms are provided for enterprise visibility. | |
| appneta.com | 2000 | South Boston, United States | $55.8M | 68 | Full stack network and application performance monitoring solutions are provided. | |
| axiom.co | 2010 | San Francisco, United States | $41.44M | – | A cloud-based platform for application deployment and management is provided. |
Detailed competitors of Embrace
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Embrace
The website of Embrace (embrace.io) receives about 49.4K visits a month.
- Monthly visits49.4K
▲ 6.3% vs previous month
Websites whose visitors overlap most with Embrace. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
maxtratechnologies.com | maxtratechnologies.com | 100% | – | #7,727,735 | – |
| samwize.com | 88% | – | #10,229,848 | View details | |
appguardians.com | appguardians.com | 81% | – | #4,557,843 | – |
appbooster.com | appbooster.com | 81% | – | #730,094 | – |
hiddenbrains.com | hiddenbrains.com | 81% | – | #1,296,456 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Embrace
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
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Top companies in IT Services & Operations
10 companies that operate in the same segment as Embrace (IT Services & Operations), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud orchestration solutions are provided for multi-cloud and device applications. | 1998 | Palo Alto, California, United States | USD 595.83 M | USD 812.05 M | 8,861 | |
A cloud-based platform for incident management software is provided. | 2009 | San Francisco, California, United States | USD 173.6 M | USD 492.55 M | 4,473 | |
Unified IT management is delivered through a cloud-based platform. | 2004 | Santa Clara, California, United States | USD 83.7 M | USD 13.28 B | 26,290 | |
Cloud based platform offering IT operational data and security analytics software | 2003 | San Francisco, California, United States | USD 40 M | USD 2.59 M | 108 | |
Cloud-based enterprise management solutions including backup and recovery are provided. | 2003 | Singapore, Singapore | USD 658 M | – | 1,898 | |
Cloud and application performance management platform is provided. | 2010 | New York, New York, United States | USD 147.19 M | USD 2.68 B | 6,500 | |
Converged data management solutions are provided for backup and recovery. | 2014 | Palo Alto, California, United States | USD 553 M | USD 1.32 B | 5,196 | |
IT backup and recovery solutions are provided via cloud platform. | 2006 | Columbus, Ohio, United States | USD 1.04 B | – | 7,596 | |
IT outsourcing services are delivered across multiple business lines. | 2011 | Bengaluru, Karnataka, India | USD 64.83 M | USD 246.74 M | 5,260 | |
Analytics and digital solutions for healthcare and banking are provided. | 1999 | New York, New York, United States | USD 10 M | USD 2.09 B | 59,500 |
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Related news about Embrace
Complete news archive for Embrace
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Frequently Asked Questions about Embrace
Embrace was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Embrace is headquartered in Culver City, United States. It is registered at Culver City, California, United States.
Eric Futoran is the current CEO of Embrace. They have also founded this company.
Embrace is a funded company, having raised a total of $79.5M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on May 2017.
Founded in 2016 and headquartered in Culver City, United States, Embrace operates in the software sector, focusing on mobile observability. A cloud-based platform is utilized to track response times, logged errors, and network performance during user sessions. Alerts are issued for detected issues, with tools provided for detailed examination. Integration with Grafana Cloud and support for open-source extensibility are featured, alongside user-centric snapshots for comprehensive analysis.
Embrace's top competitors include Datadog, Sentry and AppDynamics.
Embrace offers Modern Mobile Observability, OpenTelemetry for Mobile, and App Performance Insights.
Embrace has made 1 acquisition, including SpeedCurve.
Embrace has 21 investors. Key investors include Allianz, MoPub, TCG Ventures, Parse, and Techstars.
Embrace operates through Embrace Mobile, Inc.