About Emma
Emma is a company based in Frankfurt (Germany) founded in 2013 by Manuel Mueller and Dennis Schmoltzi was acquired by Franz Haniel & Cie in April 2020. It operates as a Direct-to-Consumer (D2C). The company has 7 employees as of March 31, 2024. Emma offers products and services including Emma Mattress, Emma Mattress Protector, Foam Pillows, and Cooling Pillows. Emma operates in a competitive market with competitors including Casper, Miliboo, Urbanara, Villeroy & Boch and Knoll, among others.
- Headquarter Frankfurt, Germany
- Employees 7 as on 31 Mar, 2024
- Founders Manuel Mueller, Dennis Schmoltzi
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Emma Sleep India Private Limited
- Date of Incorporation 07 Aug, 2020
- Jurisdiction Hyderabad, Telangana, India
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Annual Revenue
$352.01 K (USD)-46.96as on Mar 31, 2023
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Net Profit
$42.35 K (USD)84.06as on Mar 31, 2023
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EBITDA
$-181.98 K (USD)-1985.67as on Mar 31, 2023
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Latest Funding Round
- Investors
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Employee Count
7
as on Mar 31, 2024
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Acquired by
Franz Haniel & Cie
(Apr 06, 2020)
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Products & Services of Emma
Emma offers a comprehensive portfolio of products and services, including Emma Mattress, Emma Mattress Protector, Foam Pillows, and Cooling Pillows. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Innovative mattress designed for comfort and support nightly.
Protective layer for mattresses against spills and wear.
Adjustable foam pillows for personalized height and firmness.
Thermoregulating pillows with adjustable layers for optimal comfort.
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Funding Insights of Emma
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Emma
Emma has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Haniel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Value for generations is created through strategic investments by Haniel.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Emma
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Emma
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Emma Comparisons
Competitors of Emma
Emma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Casper, Miliboo, Urbanara, Villeroy & Boch and Knoll, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mattresses and bedding are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Contemporary furniture is manufactured and sold online by Miliboo.
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| domain | founded_year | HQ Location |
Textile home products are sold online by Urbanara.
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| domain | founded_year | HQ Location |
Manufacturer and retailer of home furnishing products
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| domain | founded_year | HQ Location |
Modern furniture for homes and offices is designed and manufactured.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Emma
Frequently Asked Questions about Emma
When was Emma founded?
Emma was founded in 2013.
Where is Emma located?
Emma is headquartered in Frankfurt, Germany. It is registered at Frankfurt, Hesse, Germany.
Who is the current CEO of Emma?
Manuel Mueller is the current CEO of Emma. They have also founded this company.
How many employees does Emma have?
As of Mar 31, 2024, the latest employee count at Emma is 7.
What is the annual revenue of Emma?
Annual revenue of Emma is $352.01K as on Mar 31, 2023.
What does Emma do?
Emma is established as a prominent sleep brand worldwide, specializing in innovative mattresses and bedding accessories. Products are designed to enhance sleep quality through comfort and support. The company serves millions of customers across various regions, focusing on direct-to-consumer sales. Solutions include mattresses, protectors, and pillows tailored for diverse sleep needs. The brand is noted for its customer satisfaction, evidenced by numerous awards and positive reviews.
What products or services does Emma offer?
Emma offers Emma Mattress, Emma Mattress Protector, Foam Pillows, and Cooling Pillows.
Who are Emma's investors?
Emma has 1 investor. Key investors include Haniel.