About Emotion Apparel
Emotion Apparel is a Retail company based in Los Angeles (United States) founded in 2009 by Elaine Berkovitz Cunningham and Marilu Brassington Calvez, and was acquired by 12 ReTech in March 2018. Internet first brand of fashion apparel wear for women. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its competitors include Everlane, Cotopaxi and Reformation; 3 of its 3 listed competitors have raised funding.
Company details
Emotion Apparel was founded in 2009 in Los Angeles, United States, as an internet-first brand in the womens fashion sector. Apparel including dresses, tanks, tops, tunics, and jumpsuits is provided in casual, formal, and activewear lines. Products are distributed through physical stores, retailers, and online channels to serve a broad customer base.
- Headquarters Los Angeles, United States
- Founders Elaine Berkovitz Cunningham, Marilu Brassington Calvez
- Stage Acquired
- SectorsRetail
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- Website emotionapparelinc.com
- Social LinkedIn X Facebook
- Acquired by 12 ReTech (Mar 2018)
Investors in Emotion Apparel
Emotion Apparel has secured backing from 1 investor. Prominent investors backing the company include 12 ReTech.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
End-to-end marketing solutions for retailers are delivered via technology suite. | 2009 | 12retech.com | Scottsdale, United States |
Investor details for Emotion Apparel
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People of Emotion Apparel
2 people are tracked at Emotion Apparel (2 in leadership).
| Name | Role | Group |
|---|---|---|
Elaine Berkovitz Cunningham | Co-Founder | Leadership |
Marilu Brassington Calvez | Co-Founder | Leadership |
Complete people profiles for Emotion Apparel
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Timeline of Emotion Apparel
2 dated milestones of Emotion Apparel across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Emotion Apparel is founded.
- Exit Acquired by 12 ReTech.
Competitors of Emotion Apparel
Emotion Apparel has 3 listed competitors in our database, 3 of them funded. They include Everlane, Cotopaxi and Reformation.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| cotopaxi.com | 2013 | Cottonwood, United States | $74.86M | 81 | Cotopaxi is engaged in selling outdoor gear and apparel. | |
| thereformation.com | 2009 | Los Angeles, United States | $37M | 7 | Sustainable women's clothing and accessories are sold by Reformation. |
Detailed competitors of Emotion Apparel
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Emotion Apparel (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Emotion Apparel
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Frequently Asked Questions about Emotion Apparel
Emotion Apparel was founded in 2009.
Emotion Apparel is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Emotion Apparel was founded in 2009 in Los Angeles, United States, as an internet-first brand in the womens fashion sector. Apparel including dresses, tanks, tops, tunics, and jumpsuits is provided in casual, formal, and activewear lines. Products are distributed through physical stores, retailers, and online channels to serve a broad customer base.
Emotion Apparel's top competitors include Everlane, Reformation and Cotopaxi.
Emotion Apparel has 1 investor. Key investors include 12 ReTech.
Yes. Emotion Apparel was acquired by 12 ReTech in March 2018.

