About Enlightened
Enlightened is a Retail company based in Bowling Green (United States) founded in 2018, and was acquired by Weedmaps in May 2022. It operates as a digital out-of-home advertising network is operated for cannabis industry. It operates in the Retail and Technology sectors. Enlightened has raised $6.5 million across 1 funding round from investors including Weedmaps, Tuatara Capital and Arcadian Capital. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and Cannabis. Its competitors include SpringBig, Happy Cabbage Analytics, Alpine IQ, Flowhub and Terrayn and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
Enlighten is a digital OOH advertising network for advertisers and publishers in the cannabis industry. Enables advertisers to deliver ad content in real time and monitor ad impressions through the tracking system, TrafficWise, which also provides insights on store visitors such as time spent in stores and frequency of visits. Allows stores to create digital menus integrated with POS and CRM such as LeafLogix, Greenbits and Baker and educate customers by displaying information through kiosks.
- Headquarters Bowling Green, United States
- Stage Acquired
- SectorsRetailTechnology
- Email••••••••
- Phone•••• ••••
- Website getenlightened.io
- Social LinkedIn X Facebook
- Acquired by Weedmaps (May 2022)
Funding Insights of Enlightened
Enlightened has successfully raised a total of $6.5M through 1 strategic funding round. The most recent funding activity was a Series B round of $6.5 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.5M
- Total Rounds 1
- Last Round Series B — $6.5M
- First Round $6.5M
(Jun 2019)
- Investors Count 2
All 1 funding rounds of Enlightened with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $6.5M | Series B | – | Tuatara Capital |
3 investors in total: 3 institutional.
Investors in Enlightened
Enlightened has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Weedmaps, Tuatara Capital and Arcadian Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing and cannabis-focused consumer and retail firms | 2014 | tuataracapital.com | New York, United States | |
Venture capital investments are provided to innovative entrepreneurial companies. | – | arcadiancap.com | - | |
Online community platform for medical marijuana patients | 2008 | weedmaps.com | Orange, United States |
Investor details for Enlightened
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People of Enlightened
1 people are tracked at Enlightened (1 in team).
| Name | Role | Group |
|---|---|---|
Robin Sullivan | Marketing Assistant | Team |
Complete people profiles for Enlightened
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Timeline of Enlightened
3 dated milestones of Enlightened across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Enlightened is founded.
- Funding First funding round of $6.5M.
- Exit Acquired by Weedmaps.
Competitors of Enlightened
Enlightened has 9 listed competitors in our database, 5 of them funded. They include SpringBig, Happy Cabbage Analytics, Alpine IQ, Flowhub and Terrayn, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| springbig.com | 2012 | West Palm Beach, United States | $25.79M | 102 | Loyalty and marketing solutions for cannabis dispensaries are provided. | |
| happycabbage.io | 2019 | San Francisco, United States | $5.8M | – | Marketing and data analytics solutions are offered for cannabis businesses. | |
| alpineiq.com | 2019 | Broomfield, United States | $652,844 | 84 | Cloud-based IT operations analytics software is provided for management. | |
| flowhub.com | 2015 | Denver, United States | $52.85M | 54 | Provider of software suite solutions for cannabis stores | |
| terrayn.com | 2016 | Denver, United States | – | 138 | Provider of marketing solutions for cannabis dispensaries | |
| getklicktrack.io | 2017 | Bellevue, United States | $1.43M | 13 | Software suite is offered for cannabis retailers' management needs. | |
| mjnow.us | 2017 | Scottsdale, United States | – | – | Provides marketing software tailored for cannabis dispensaries. | |
| greendata.technology | 2018 | Seattle, United States | – | – | Blockchain platform for supply chain tracking, factory efficiency, and secure transactions. | |
| traceweed.com | 2014 | Redmond, United States | – | – | Retail software and POS solutions for cannabis industry management and compliance. |
Detailed competitors of Enlightened
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Top companies in Autonomous & In-Store Retail Tech
10 companies that operate in the same segment as Enlightened (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 576 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Uusimaa, Finland | USD 816.41 M | USD 247.75 M | 2,302 |
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Related news about Enlightened
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Frequently Asked Questions about Enlightened
Enlightened was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Enlightened is headquartered in Bowling Green, United States. It is registered at Bowling Green, Kentucky, United States.
Enlightened is a funded company, having raised a total of $6.5M across 1 funding round to date. The company's 1st funding round was a Series B of $6.5M, raised on Jun 2019.
Enlighten is a digital OOH advertising network for advertisers and publishers in the cannabis industry. Enables advertisers to deliver ad content in real time and monitor ad impressions through the tracking system, TrafficWise, which also provides insights on store visitors such as time spent in stores and frequency of visits. Allows stores to create digital menus integrated with POS and CRM such as LeafLogix, Greenbits and Baker and educate customers by displaying information through kiosks.
Enlightened's top competitors include SpringBig, Happy Cabbage Analytics and Flowhub.
Enlightened has 3 investors. Key investors include Weedmaps, Tuatara Capital, and Arcadian Capital.
Yes. Enlightened was acquired by Weedmaps in May 2022.