About Enlightened
Enlightened is a company based in Bowling Green (United States) founded in 2018 was acquired by Weedmaps in May 2022.. Enlightened has raised $6.5 million across 1 funding round from investors including Weedmaps, Tuatara Capital and Arcadian Capital. Enlightened operates in a competitive market with competitors including SpringBig, Happy Cabbage Analytics, Alpine IQ, Flowhub and Terrayn, among others.
- Headquarter Bowling Green, United States
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Sectors
RetailTechnology
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Email
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Phone
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Website
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Funding Insights of Enlightened
Enlightened has successfully raised a total of $6.5M through 1 strategic funding round. The most recent funding activity was a Series B round of $6.5 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $6.5M
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First Round
First Round
(05 Jun 2019)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2019 | Amount | Series B - Enlightened | Valuation | Tuatara Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Enlightened
Enlightened has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Weedmaps, Tuatara Capital and Arcadian Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm investing and cannabis-focused consumer and retail firms
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Founded Year | Domain | Location | |
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Venture capital investments are provided to innovative entrepreneurial companies.
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Founded Year | Domain | Location | |
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Online community platform for medical marijuana patients
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Enlightened
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Enlightened
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Enlightened Comparisons
Competitors of Enlightened
Enlightened operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SpringBig, Happy Cabbage Analytics, Alpine IQ, Flowhub and Terrayn, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Loyalty and marketing solutions for cannabis dispensaries are provided.
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| domain | founded_year | HQ Location |
Marketing and data analytics solutions are offered for cannabis businesses.
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| domain | founded_year | HQ Location |
Cloud-based IT operations analytics software is provided for management.
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| domain | founded_year | HQ Location |
Provider of software suite solutions for cannabis stores
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| domain | founded_year | HQ Location |
Provider of marketing solutions for cannabis dispensaries
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| domain | founded_year | HQ Location |
Software suite is offered for cannabis retailers' management needs.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Enlightened
Frequently Asked Questions about Enlightened
When was Enlightened founded?
Enlightened was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is Enlightened located?
Enlightened is headquartered in Bowling Green, United States. It is registered at Bowling Green, Kentucky, United States.
Is Enlightened a funded company?
Enlightened is a funded company, having raised a total of $6.5M across 1 funding round to date. The company's 1st funding round was a Series B of $6.5M, raised on Jun 05, 2019.
What does Enlightened do?
Enlighten is a digital OOH advertising network for advertisers and publishers in the cannabis industry. Enables advertisers to deliver ad content in real time and monitor ad impressions through the tracking system, TrafficWise, which also provides insights on store visitors such as time spent in stores and frequency of visits. Allows stores to create digital menus integrated with POS and CRM such as LeafLogix, Greenbits and Baker and educate customers by displaying information through kiosks.
Who are the top competitors of Enlightened?
Enlightened's top competitors include SpringBig, Happy Cabbage Analytics and Flowhub.
Who are Enlightened's investors?
Enlightened has 3 investors. Key investors include Weedmaps, Tuatara Capital, and Arcadian Capital.