Everplans

New York, United States Founded: 2012 • Age: 14 yrs Acquired By National Guardian Life Insurance
Will planning and storage vault platform

About Everplans

Everplans is a Professional & Legal Services company based in New York (United States) founded in 2012 by Abby Schneiderman and Adam Seifer, and was acquired by National Guardian Life Insurance in January 2021. Will planning and storage vault platform. Everplans has raised $16.4 million across 6 funding rounds from investors including Transamerica Ventures, RGAX and Mousse Partners. Its chief executive, as recorded, is Abby Schneiderman. Its website everplans.com draws about 48 thousand monthly visits. Everplans offers products and services including Everplans App and Everplans Premium. Its focus areas include Enterprise Applications, Legal Tech, Legacy Planning and Storage Vault. Its competitors include Trust and Will, Vanilla and Trustworthy; 3 of its 3 listed competitors have raised funding.

Company details

Everplans was founded in 2012 in New York, United States, as a platform focused on legacy planning. Legal and insurance documents are stored, shared, and organized by users. Access is provided to articles, videos, and checklists for guidance. Alerts and reminders are issued for important dates. Operations center on digital tools for end-of-life preparation in the estate planning sector.

  • Headquarters New York, United States
  • Founders Abby Schneiderman, Adam Seifer
  • Stage Acquired
  • Sectors
    Professional & Legal Services
  • Website category Community and Society · Decease
  • Website everplans.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by National Guardian Life Insurance (Jan 2021)
Key Metrics

Products & Services of Everplans

Everplans offers a comprehensive portfolio of products and services, including Everplans App and Everplans Premium.

Everplans App
Organization Platform

Secure app for managing and sharing personal documents and life information.

Everplans Premium
Subscription Service

Enhanced features for advanced organization, reminders, and alerts.

Apps and channels of Everplans

Everplans publishes 1 mobile app.

Everplans
App Store Productivity 4+
Developer: Everplans
View on App Store

Funding Insights of Everplans

Everplans has successfully raised a total of $16.4M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $2.75 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $16.4M
  • Total Rounds 6
  • Last Round Debt – Conventional β€” $2.75M
  • First Round $1.38M

    (Jun 2013)

  • Investors Count 7

All 6 funding rounds of Everplans with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2017$2.75MDebt – Conventional––
–
Jun 2016$6.4MSeries A–Mousse Partners
Sep 2015$525,000Seed––
–
Dec 2014$6MSeed–Generator Ventures
–
Feb 2014$2.1MSeed––
Jun 2013$1.38MSeed––
–
Valuation history

8 investors in total: 6 institutional and 2 angel.

Investors in Everplans

Everplans has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Transamerica Ventures, RGAX and Mousse Partners.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Corporate-backed venture capital firm focused on fintech, healthcare, and multiple sectors
transamericaventures.comNew York, United States
rgax.com
Venture capital fund focused on multiple sectors
mousse-partners.comNew York, United States
generatorvc.com
Early-stage venture capital investments in frontier technologies are made.
scoutventures.com

David McCabe

unknown_b82eb54b4ee640538

Mark Seelig

unknown_9ce782afb9bc42eea
nglic.com
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Investor details for Everplans

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Everplans

10 people are tracked at Everplans (6 in leadership, 4 in team).

NameRoleGroup
Abby Schneiderman
Co-Founder & Co-CEOLeadership
Adam Seifer
Co-Founder & Co-CEOLeadership
Yariv Alpher
Head of MarketingLeadership
Yoko Nakano
Senior Director of Product ManagementLeadership
Gene Newman
VP Editorial & Education DirectorLeadership
Warren Habib
Chief Information & Security OfficerLeadership
Eloise Whritenour
Customer Success ManagerTeam
Lisa Penberthy
Recruiting ManagerTeam
Sarah Bunnell
SVP, Enterprise Accounts & Customer SuccessTeam
Casey Kait
Internal RecruiterTeam
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Complete people profiles for Everplans

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Everplans

4 dated milestones of Everplans across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Everplans is founded.
  2. Funding First funding round of $1.4M.
  3. Funding Latest funding round, Debt – Conventional, of $2.8M.
  4. Exit Acquired by National Guardian Life Insurance.

Competitors of Everplans

Everplans has 3 listed competitors in our database, 3 of them funded. They include Trust and Will, Vanilla and Trustworthy.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
trustandwill.com2017San Diego, United States$69.01M87
Legal will planning solutions are provided through a cloud-based platform.
justvanilla.com2019Los Angeles, United States$84.26M
Solutions for estate planning are provided to investment advisors.
trustworthy.com2019United States$15.58M
Will planning platform
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Detailed competitors of Everplans

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Everplans

The website of Everplans (everplans.com) receives about 48.2K visits a month and ranks #514,604 among all websites worldwide, #8,652 in Decease.

  • Monthly visits
    48.2K

    ▼ 10.7% vs previous month

  • Unique visitors
    28.4K

    per month

  • Global rank
    #514,604

    among all websites

  • Category rank
    #8,652

    Community and Society · Decease

Similar websites

Websites whose visitors overlap most with Everplans. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
dignitymemorial.com
100%
12.5M#6,171View details
selectedfuneralhomes.org
selectedfuneralhomes.org
99%
#3,175,956–
legacyassuranceplan.com
legacyassuranceplan.com
85%
#1,659,245–
yourtribute.com
84%
680.7KView details
crownhill.org
crownhill.org
83%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 35 similar websites and full traffic analytics for Everplans

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 35 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Legal Tech

3 companies that operate in the same segment as Everplans (Legal Tech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered legal research assistance is provided to law firms.
2022San Francisco, California, United StatesUSD 1.82 B1,840
Cloud and AI-based electronic signatures and contract management are provided.
2003San Francisco, California, United StatesUSD 520 MUSD 3.22 B6,840
Contract lifecycle management software is developed using AI-powered intelligence.
2016San Carlos, California, United StatesUSD 154.69 M
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Related news about Everplans

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Complete news archive for Everplans

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Frequently Asked Questions about Everplans

Everplans was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Everplans is headquartered in New York, United States. It is registered at New York, New York, United States.

Abby Schneiderman is the CEO of Everplans, as recorded in our data. They have also founded this company.

Everplans is a funded company, having raised a total of $16.4M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.38M, raised on Jun 2013.

Everplans was founded in 2012 in New York, United States, as a platform focused on legacy planning. Legal and insurance documents are stored, shared, and organized by users. Access is provided to articles, videos, and checklists for guidance. Alerts and reminders are issued for important dates. Operations center on digital tools for end-of-life preparation in the estate planning sector.

Everplans's top competitors include Trust and Will, Vanilla and Trustworthy.

Everplans offers Everplans App and Everplans Premium.

Everplans has 8 investors. Key investors include Transamerica Ventures, RGAX, Mousse Partners, Generator Ventures, and Scout Ventures.

Yes. Everplans was acquired by National Guardian Life Insurance in January 2021.

Yes. Everplans publishes Everplans.

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