FabFitfun

Beverly Hills, United States Founded: 2010 • Age: 16 yrs
Online retailer offering subscription-based multi-category products
Request Access

About FabFitfun

FabFitfun is a company based in Beverly Hills (United States) founded in 2010 by Katie Echevarria Rosen Kitchens, Daniel Broukhim, and Michael Broukhim.. FabFitfun has raised $94.62 million across 3 funding rounds from investors including Kleiner Perkins, Milano Investment Partners and NEA. The company has 361 employees as of December 31, 2023. FabFitfun has completed 1 acquisition, including PupBox. FabFitfun operates in a competitive market with competitors including The Rounds, Bespoke Post, Italic, Cratejoy and Beach, among others.

  • Headquarter Beverly Hills, United States
  • Employees 361 as on 31 Dec, 2023
  • Founders Katie Echevarria Rosen Kitchens, Daniel Broukhim, Michael Broukhim
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Fabfitfun, Inc.
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $94.62 M (USD)

    in 3 rounds

  • Latest Funding Round
    $11.12 M (USD), Series A

    Oct 31, 2019

  • Investors
  • Employee Count
    361

    as on Dec 31, 2023

  • Investments & Acquisitions
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of FabFitfun
Headcount 500-1000
Employee Profiles 25
Employee Profiles
People
Marcelle Patman
Executive Assistant To The Cfo, Svp, Head Of People & General Counsel
People
Caitlin Logan
VP, Customer Experience
People
Katie Echevarria Rosen Kitchens
Editor in Chief & Co-Founder
People
Daniel Broukhim
Co-Founder & Co-CEO

Unlock access to complete

Funding Insights of FabFitfun

FabFitfun has successfully raised a total of $94.62M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $11.12 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $11.1M
  • First Round

    (05 Jun 2015)

  • Investors Count 13
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2019 Amount Series A - FabFitfun Valuation Milano Investment Partners
Jan, 2019 Amount Series A - FabFitfun Valuation Kleiner Perkins
Jun, 2015 Amount Seed - FabFitfun Valuation New Enterprise Associates , Upfront Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in FabFitfun

FabFitfun has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Kleiner Perkins, Milano Investment Partners and NEA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments are directed toward the lifestyle sector.
Founded Year Domain Location
Venture capital investments are offered to startups by NEA.
Founded Year Domain Location
Venture capital firm investing in early-stage tech startups
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by FabFitfun

FabFitfun has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include PupBox. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Monthly subscription boxes with puppy products and education are delivered.
2014
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - FabFitfun

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Fabfitfun Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of FabFitfun

FabFitfun operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Rounds, Bespoke Post, Italic, Cratejoy and Beach, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online retailer offering subscription-based multi-category products
domain founded_year HQ Location
Themed lifestyle boxes are subscribed to monthly by men.
domain founded_year HQ Location
Multi-category products are sold via an online membership-based marketplace.
domain founded_year HQ Location
Subscription-based boxes are provided via an online marketplace.
domain founded_year HQ Location
Multi-category products are offered via an online subscription platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Fabfitfun

Frequently Asked Questions about FabFitfun

When was FabFitfun founded?

FabFitfun was founded in 2010 and raised its 1st funding round 5 years after it was founded.

Where is FabFitfun located?

FabFitfun is headquartered in Beverly Hills, United States. It is registered at Beverly Hills, California, United States.

Who is the current CEO of FabFitfun?

Daniel Broukhim is the current CEO of FabFitfun. They have also founded this company.

Is FabFitfun a funded company?

FabFitfun is a funded company, having raised a total of $94.62M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on Jun 05, 2015.

How many employees does FabFitfun have?

As of Dec 31, 2023, the latest employee count at FabFitfun is 361.

What does FabFitfun do?

FabFitfun was founded in 2010 and is headquartered in Beverly Hills, United States. Operations focus on e-commerce within the subscription retail sector, where multi-category items such as fashion accessories, clothing, crockery, candles, and cosmetics are curated. User information and preferences are submitted online, after which personalized packages are shipped four times annually to subscribers across the region.

Who are the top competitors of FabFitfun?

FabFitfun's top competitors include The Rounds, Bespoke Post and Italic.

How many acquisitions has FabFitfun made?

FabFitfun has made 1 acquisition, including PupBox.

Who are FabFitfun's investors?

FabFitfun has 13 investors. Key investors include Kleiner Perkins, Milano Investment Partners, NEA, Upfront Ventures, and Angel Capital Management.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available