About FabFitfun
FabFitfun is a Retail company based in Beverly Hills (United States) founded in 2010 by Katie Echevarria Rosen Kitchens, Daniel Broukhim, and Michael Broukhim. Online retailer offering subscription-based multi-category products. FabFitfun has raised $94.62 million across 3 funding rounds from investors including Kleiner Perkins, Milano Investment Partners and NEA. The company has 361 employees. FabFitfun has completed 1 acquisition, including PupBox. Its chief executive, as recorded, is Daniel Broukhim. Its website fabfitfun.com draws about 2.3 million monthly visits. Its focus areas include Horizontal E-Commerce, Retailer and Subscription. Its legal entity is FABFITFUN, INC. Its competitors include The Rounds, Bespoke Post and Italic; 3 of its 3 listed competitors have raised funding.
Company details
FabFitfun was founded in 2010 and is headquartered in Beverly Hills, United States. Operations focus on e-commerce within the subscription retail sector, where multi-category items such as fashion accessories, clothing, crockery, candles, and cosmetics are curated. User information and preferences are submitted online, after which personalized packages are shipped four times annually to subscribers across the region.
- Headquarters Beverly Hills, United States
- Employees 361
- Founders Katie Echevarria Rosen Kitchens, Daniel Broukhim, Michael Broukhim
- SectorsRetail
- Website category Lifestyle · Beauty and Cosmetics
- Website fabfitfun.com
- Social LinkedIn X
- Legal Name Fabfitfun, Inc.
- Total Equity Funding$94.62M (USD)
in 3 rounds
- Latest Funding Round$11.12M (USD), Series A
Oct 2019
- InvestorsKleiner Perkins
& 12 more
- Employee Count361
- Investments & Acquisitions
Funding Insights of FabFitfun
FabFitfun has successfully raised a total of $94.62M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $11.12 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $94.62M
- Total Rounds 3
- Last Round Series A — $11.12M
- First Round $3.5M
(Jun 2015)
- Investors Count 13
All 3 funding rounds of FabFitfun with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $11.12M | Series A | – | Milano Investment Partners | – |
| Jan 2019 | $80M | Series A | – | Kleiner Perkins | |
| Jun 2015 | $3.5M | Seed | – | New Enterprise Associates, Upfront Ventures |
13 investors in total: 9 institutional and 4 angel.
Investors in FabFitfun
FabFitfun has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Kleiner Perkins, Milano Investment Partners and NEA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward the lifestyle sector. | 2017 | milanoinvestment.com | Milan, Italy | |
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Private equity investments are directed toward Italy and the US. | acm.capital | Milano, Italy | ||
Seed and early-stage US tech/offline companies are invested in. | draftvc.com | San Francisco, United States | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Corporate-backed venture investments are directed toward energy and multiple sectors. | simonventures.co | New York, United States | ||
Offers fashion products, style advice, and venture capital for consumer brands. | 2005 | shoprachelzoe.com | West Hollywood, United States | |
JG Joe Green | unknown_4acd4c52fb234b4fb |
Investor details for FabFitfun
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of FabFitfun
23 people are tracked at FabFitfun (9 in leadership, 14 in team); the tracked headcount is 361.
| Name | Role | Group |
|---|---|---|
Katie Echevarria Rosen Kitchens | Co-Founder | Leadership |
Daniel Broukhim | Co-Founder & Co-CEO | Leadership |
Michael Broukhim | Co-Founder & Co-CEO | Leadership |
Marcelle Patman | Executive Assistant To The Cfo, Svp, Head Of People & General Counsel | Leadership |
Caitlin Logan | VP, Customer Experience | Leadership |
Paul Mendez | Vice President Of Finance - Supply Chain, Partnerships, And Support Operations | Leadership |
Gene Nishimura | Director Of Tax | Leadership |
Josh Marehbian | CFO | Leadership |
Vanessa Morales | Executive Assistant To Co-founder/editor-in-chief | Leadership |
Desiree S Garcia | Manager, CX | Team |
Liz Lemerand | Associate Manager, CX Projects | Team |
Jazmin Herrera | Senior Accountant | Team |
Sandy Vangyi | Sr. CX Manager, Technical & Analyst | Team |
Priscilla Flores | CX Senior Coordinator FC | Ops | Team |
Julie Jung | Senior Accountant | Team |
Anna Klymova | Financial Reporting Manager | Team |
Michelle Healy | Technical Accounting Manager | Team |
Jordan Baer | Writer/copy Editor | Team |
Anne Graneto | Tools & Systems Coordinator, CX | Team |
Robert Peralta | Web Dev CRM Automation II | Team |
3 more people are available in the full profile.
Complete people profiles for FabFitfun
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by FabFitfun
FabFitfun has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include PupBox.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Monthly subscription boxes with puppy products and education are delivered. | pupbox.com | San Francisco, United States | 2014 | Mar 2024 | •••• |
Complete acquisition details for FabFitfun
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Timeline of FabFitfun
4 dated milestones of FabFitfun across 14 years, from founding to its latest funding, stage changes and deals.
- Founded FabFitfun is founded.
- Funding First funding round of $3.5M.
- Funding Latest funding round, Series A, of $11.1M.
- Acquisition Acquires PupBox.
Competitors of FabFitfun
FabFitfun has 3 listed competitors in our database, 3 of them funded. They include The Rounds, Bespoke Post and Italic.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| therounds.co | 2020 | United States | $62M | Online retailer offering subscription-based multi-category products | ||
| bespokepost.com | 2011 | New York, United States | $48.88M | 80 | Themed lifestyle boxes are subscribed to monthly by men. | |
| italic.com | 2018 | Walnut, United States | $86.89M | 2 | Multi-category products are sold via an online membership-based marketplace. |
Detailed competitors of FabFitfun
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of FabFitfun
The website of FabFitfun (fabfitfun.com) receives about 2.3M visits a month and ranks #32,014 among all websites worldwide, #1,537 in Beauty and Cosmetics.
- Monthly visits2.3M
▲ 55% vs previous month
- Unique visitors647.4K
per month
- Global rank#32,014
among all websites
- Category rank#1,537
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit4.4
- Average visit3 min 25 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with FabFitfun. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
giulianarancic.com | giulianarancic.com | 100% | #5,364,011 | – | |
| ipsy.com | 92% | 8.5M | #7,254 | View details | |
| birchbox.com | 88% | 125.1K | #308,926 | View details | |
| fragrantica.com | 78% | #926 | View details | ||
| ulta.com | 78% | 47.7M | #504 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FabFitfun
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- 40 similar websites
- Audience overlap
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Related news about Fabfitfun
Complete news archive for FabFitfun
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Frequently Asked Questions about FabFitfun
FabFitfun was founded in 2010 and raised its 1st funding round 5 years after it was founded.
FabFitfun is headquartered in Beverly Hills, United States. It is registered at Beverly Hills, California, United States.
Daniel Broukhim is the CEO of FabFitfun, as recorded in our data. They have also founded this company.
FabFitfun is a funded company, having raised a total of $94.62M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on Jun 2015.
FabFitfun has 361 employees.
FabFitfun was founded in 2010 and is headquartered in Beverly Hills, United States. Operations focus on e-commerce within the subscription retail sector, where multi-category items such as fashion accessories, clothing, crockery, candles, and cosmetics are curated. User information and preferences are submitted online, after which personalized packages are shipped four times annually to subscribers across the region.
FabFitfun's top competitors include The Rounds, Bespoke Post and Italic.
FabFitfun has made 1 acquisition, including PupBox.
FabFitfun has 13 investors. Key investors include Kleiner Perkins, Milano Investment Partners, NEA, Upfront Ventures, and Angel Capital Management.
FabFitfun operates through Fabfitfun, Inc..
The website of FabFitfun receives about 2.3 million visits a month and ranks #32,014 among all websites worldwide.