About IPSY
IPSY is a Healthcare company based in San Mateo (United States) founded in 2011 by Michelle Phan. Personalized beauty products are provided through monthly subscription plans. It operates on a Subscription Services model. IPSY has raised $107.06 million across 5 funding rounds from investors including TPG, Crosscut Ventures and ACME Capital. IPSY has completed 2 acquisitions, including Boxy Charm and SnapUp. Its website ipsy.com draws about 8.5 million monthly visits. IPSY offers products and services including IPSY Subscription, Glam Bag, BoxyCharm, and Icon Box. Its focus areas include Consumer Goods, Personal Care and Beauty Subscription Services. Its legal entity is Personalized Beauty Discovery, Inc. Its competitors include Birchbox, Boxy Charm and Love Goodly; 2 of its 3 listed competitors have raised funding.
Company details
Personalized beauty products and samples are delivered through monthly subscription plans by IPSY. Various subscription tiers, including Glam Bag, BoxyCharm, and Icon Box, are offered to cater to different customer preferences. Exclusive deals and discounts are made available to subscribers. The focus is placed on the beauty and personal care sector, ensuring tailored experiences for users.
- Total Equity Funding$107.06M (USD)
in 5 rounds
- Latest Funding Round$100M (USD), Series B
Sep 2015
- InvestorsTPG
& 4 more
- Investments & AcquisitionsBoxy Charm
& 1 more
Products & Services of IPSY
IPSY offers a comprehensive portfolio of products and services, including IPSY Subscription, Glam Bag, BoxyCharm, and Icon Box.
Personalized beauty products are delivered monthly to subscribers.
Monthly curated beauty samples are provided to members.
Premium beauty products are included in monthly boxes.
Exclusive beauty selections are offered in curated boxes.
Apps and channels of IPSY
IPSY publishes 1 mobile app with over 1M+ downloads; its YouTube channel IPSY has 1.49M subscribers and 30 videos.
Videos from IPSY
The most watched videos on IPSY's YouTube channel, IPSY (1.49M subscribers). Click a video to play it here.
More on IPSY.
Funding Insights of IPSY
IPSY has successfully raised a total of $107.06M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $100 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $107.06M
- Total Rounds 5
- Last Round Series B — $100M
- First Round $479,998
(Dec 2011)
- Investors Count 5
All 5 funding rounds of IPSY with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | $100M | Series B | – | ACME, TPG | – |
| Oct 2014 | $25,000 | Series A | – | – | – |
| Sep 2012 | $3.8M | Series A | – | Amalfi Capital Management, Crosscut Ventures | |
| Jul 2012 | $2.76M | Series A | – | 500 Global, Crosscut Ventures | – |
| Dec 2011 | $479,998 | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in IPSY
IPSY has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include TPG, Crosscut Ventures and ACME Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are directed toward disruptive technologies and innovations. | acme.vc | San Francisco, United States | ||
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States | |
A global technology investment fund is managed by Amalfi Capital. | amalficapital.com | |||
VC firm investing in seed and early stage companies in the US | 2007 | crosscut.vc | Santa Monica, United States | |
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam |
Investor details for IPSY
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of IPSY
92 people are tracked at IPSY (27 in leadership, 1 in board & advisors, 64 in team).
| Name | Role | Group |
|---|---|---|
Michelle Phan | Co-Founder | Leadership |
Jason Kwong | Chief Business Officer | Leadership |
Sebastian Venditti | Director Of Engineering | Leadership |
Dorian Cruz | Director Of Accounting | Leadership |
Tej Sandhu | Director Of Treasury | Leadership |
Daehoon Kim | Director, Corporate Fp&a | Leadership |
Galen Smith | CEO | Leadership |
Cori Maekawa | Director, Brand Operations | Leadership |
Shaili Mehta | Director Of Engineering, Delivery Excellence | Leadership |
Sree Sreedhararaj | Chief Technology Officer / Chief Information Officer / Chief Information Security Officer | Leadership |
Dineshkumar Lakshmanan | Senior Director Of Engineering | Leadership |
Mary Chen | Director Of Payments Strategy | Leadership |
Anne Berry | Chief Finance Officer | Leadership |
Nicole Yuan He | Senior Vice President Operations | Leadership |
Kerry Andrews | Associate Lead, Brand Partner Strategy | Leadership |
Glenn Filson | VP of Engineering | Leadership |
Juan Maria Darre | Sr Director Tech Operations | Leadership |
John Jensen | Vice President Of Fulfillment. | Leadership |
Dominick Tisi | Sr. Director Of Planning | Leadership |
Armand Jeangeorges | Director, Accounting & Reporting | Leadership |
72 more people are available in the full profile.
Complete people profiles for IPSY
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
- Professional contacts
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Investments & Acquisitions by IPSY
IPSY has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Boxy Charm and SnapUp.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Full-sized beauty products are provided through monthly subscriptions. | boxycharm.com | Miami, United States | 2013 | Oct 2020 | •••• | |
Price drops on screenshot-saved products are notified to iOS users. | snapup.com | San Francisco, United States | 2013 | Jun 2016 | •••• |
Complete acquisition details for IPSY
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
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Timeline of IPSY
5 dated milestones of IPSY across 9 years, from founding to its latest funding, stage changes and deals.
- Founded IPSY is founded.
- Funding First funding round of $480K.
- Funding Latest funding round, Series B, of $100.0M.
- Acquisition Acquires SnapUp.
- Acquisition Acquires Boxy Charm.
Competitors of IPSY
IPSY has 3 listed competitors in our database, 2 of them funded. They include Birchbox, Boxy Charm and Love Goodly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| birchbox.com | 2010 | New York, United States | $101.67M | 44 | A beauty subscription service delivering customizable monthly product boxes. | |
| boxycharm.com | 2013 | Miami, United States | 502 | Full-sized beauty products are provided through monthly subscriptions. | ||
| lovegoodly.com | 2015 | Los Angeles, United States | $150,000 | Bimonthly subscription boxes curated by influencers are delivered to subscribers. |
Detailed competitors of IPSY
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of IPSY
The website of IPSY (ipsy.com) receives about 8.5M visits a month and ranks #7,254 among all websites worldwide, #310 in Beauty and Cosmetics.
- Monthly visits8.5M
▲ 15% vs previous month
- Unique visitors2.9M
per month
- Global rank#7,254
among all websites
- Category rank#310
Lifestyle · Beauty and Cosmetics
- Bounce rate51%
- Pages per visit4.0
- Average visit3 min 10 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with IPSY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| glossybox.com | 100% | View details | |||
allurebeautybox.com | allurebeautybox.com | 96% | #62,949 | – | |
makeuptalk.com | makeuptalk.com | 94% | #1,395,435 | – | |
| beautyarmy.com | 92% | 680.7K | View details | ||
| fabfitfun.com | 91% | 2.3M | #32,014 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for IPSY
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as IPSY (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Ipsy
Complete news archive for IPSY
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Frequently Asked Questions about IPSY
IPSY was founded in 2011.
IPSY is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
IPSY is a funded company, having raised a total of $107.06M across 5 funding rounds to date. The company's 1st funding round was a Seed of $480K, raised on Dec 2011.
Personalized beauty products and samples are delivered through monthly subscription plans by IPSY. Various subscription tiers, including Glam Bag, BoxyCharm, and Icon Box, are offered to cater to different customer preferences. Exclusive deals and discounts are made available to subscribers. The focus is placed on the beauty and personal care sector, ensuring tailored experiences for users.
IPSY's top competitors include Birchbox, Boxy Charm and Love Goodly.
IPSY offers IPSY Subscription, Glam Bag, BoxyCharm, and Icon Box.
IPSY has made 2 acquisitions, including Boxy Charm, and SnapUp.
IPSY has 5 investors. Key investors include TPG, Crosscut Ventures, ACME Capital, Amalfi Capital Management, and 500 Global.
IPSY operates through Personalized Beauty Discovery, Inc..
Yes. IPSY publishes IPSY: Personalized Beauty, with over 1 million downloads.
The website of IPSY receives about 8.5 million visits a month and ranks #7,254 among all websites worldwide.