Boxy Charm

Miami, United States Founded: 2013 • Age: 13 yrs Acquired By Ipsy
Full-sized beauty products are provided through monthly subscriptions.

About Boxy Charm

Boxy Charm is a Healthcare company based in Miami (United States) founded in 2013, and was acquired by Ipsy in October 2020. Full-sized beauty products are provided through monthly subscriptions. Boxy Charm offers products and services including Monthly Beauty Box and Online Store Access. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Birchbox, Love Goodly and We Are Onyx; 2 of its 3 listed competitors have raised funding.

Company details

Boxy Charm was founded in 2013 in Miami, United States, and operates in the beauty subscription sector. Monthly boxes are delivered, each containing 4-5 full-sized items that span nail care, skin care, and cosmetics, with emphasis placed on makeup from popular, chic, and emerging brands. Subscriptions are priced at 21 per month, and the service is managed via the domain boxycharm.com.

Key Metrics

Products & Services of Boxy Charm

Boxy Charm offers a comprehensive portfolio of products and services, including Monthly Beauty Box and Online Store Access.

Monthly Beauty Box
Subscription Service

Delivers curated full-size beauty products based on user preferences monthly.

Online Store Access
Ecommerce Platform

Provides members with exclusive deals on beauty items up to 80% off.

Apps and channels of Boxy Charm

its YouTube channel BOXYCHARM has 109K subscribers and 30 videos.

BOXYCHARM
YouTube 109K subscribers 30 videos Howto & Style
Open channel

Videos from Boxy Charm

The most watched videos on Boxy Charm's YouTube channel, BOXYCHARM (109K subscribers). Click a video to play it here.

Becky G Glam Makeup Tutorial / Tresluce x Boxycharm
11K views
Boxycharm Hands Unboxing September 2021
7.3K views
Boxycharm October 2021 Hands Unboxing ❤️ #Boxycharm
7K views
Boxycharm July 2021 Base Hands Unboxing
4.2K views

More on BOXYCHARM.

Funding Insights of Boxy Charm

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Boxy Charm with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2016Series A–KarpReilly
–
Valuation history

2 investors in total: 2 institutional.

Investors in Boxy Charm

Boxy Charm has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include IPSY and KarpReilly.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity investments are provided by KarpReilly for growth companies.
karpreilly.comGreenwich, United States
Personalized beauty products are provided through monthly subscription plans.
2011ipsy.comSan Mateo, United States
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Investor details for Boxy Charm

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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People of Boxy Charm

91 people are tracked at Boxy Charm (26 in leadership, 1 in board & advisors, 64 in team).

NameRoleGroup
Jason Kwong
Chief Business OfficerLeadership
Sebastian Venditti
Director Of EngineeringLeadership
Dorian Cruz
Director Of AccountingLeadership
Tej Sandhu
Director Of TreasuryLeadership
Daehoon Kim
Director, Corporate Fp&aLeadership
Galen Smith
CEOLeadership
Cori Maekawa
Director, Brand OperationsLeadership
Shaili Mehta
Director Of Engineering, Delivery ExcellenceLeadership
Sree Sreedhararaj
Chief Technology Officer / Chief Information Officer / Chief Information Security OfficerLeadership
Dineshkumar Lakshmanan
Senior Director Of EngineeringLeadership
Mary Chen
Director Of Payments StrategyLeadership
Anne Berry
Chief Finance OfficerLeadership
Nicole Yuan He
Senior Vice President OperationsLeadership
Kerry Andrews
Associate Lead, Brand Partner StrategyLeadership
Glenn Filson
VP of EngineeringLeadership
Juan Maria Darre
Sr Director Tech OperationsLeadership
John Jensen
Vice President Of Fulfillment.Leadership
Dominick Tisi
Sr. Director Of PlanningLeadership
Armand Jeangeorges
Director, Accounting & ReportingLeadership
Madeline Motamednia
Director, Brand Partner StrategyLeadership

71 more people are available in the full profile.

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Complete people profiles for Boxy Charm

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Timeline of Boxy Charm

3 dated milestones of Boxy Charm across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded Boxy Charm is founded.
  2. Funding First funding round.
  3. Exit Acquired by Ipsy.

Competitors of Boxy Charm

Boxy Charm has 3 listed competitors in our database, 2 of them funded. They include Birchbox, Love Goodly and We Are Onyx.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
birchbox.com2010New York, United States$101.67M44
A beauty subscription service delivering customizable monthly product boxes.
lovegoodly.com2015Los Angeles, United States$150,000
Bimonthly subscription boxes curated by influencers are delivered to subscribers.
weareonyx.com2012Los Angeles, United States
Provides personalized beauty sample memberships for women of color.
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Detailed competitors of Boxy Charm

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Boxy Charm

The website of Boxy Charm (boxycharm.com) receives about 2.9K visits a month.

  • Monthly visits
    2.9K

    ▼ 34.4% vs previous month

Similar websites

Websites whose visitors overlap most with Boxy Charm. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
vivantskincare.com
vivantskincare.com
100%
#1,122,638–
tarinatarantino.com
tarinatarantino.com
83%
#1,409,702–
topbox.ca
topbox.ca
82%
#2,630,724–
goodiebox.dk
goodiebox.dk
82%
#11,552,156–
beauteque.com
beauteque.com
82%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 18 similar websites and full traffic analytics for Boxy Charm

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 18 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Beauty & Skin Care Platforms

3 companies that operate in the same segment as Boxy Charm (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M431
Hair coloring kits are provided via an internet-first brand.
2013San Francisco, California, United StatesUSD 248.9 M247
It offers a platform to schedule & manages appointments for beauty services
2012San Francisco, California, United StatesUSD 168.82 M
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Related news about Boxy Charm

Ipsy, BoxyCharm parent raises $96M in funding
Retaildive β€’ 4 years ago
Subscription box retailer finds beauty in AR
Chainstoreage β€’ 7 years ago
BoxyCharm Offers a Luxe Upgrade
Beautypackaging β€’ 8 years ago
BoxyCharm secures stronghold in beauty box trend
Fierceretail β€’ 8 years ago
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Complete news archive for Boxy Charm

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
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Verified entity values are shown only after access is granted.

Frequently Asked Questions about Boxy Charm

Boxy Charm was founded in 2013 and raised its 1st funding round 3 years after it was founded.

Boxy Charm is headquartered in Miami, United States. It is registered at Miami, Florida, United States.

Boxy Charm was founded in 2013 in Miami, United States, and operates in the beauty subscription sector. Monthly boxes are delivered, each containing 4-5 full-sized items that span nail care, skin care, and cosmetics, with emphasis placed on makeup from popular, chic, and emerging brands. Subscriptions are priced at 21 per month, and the service is managed via the domain boxycharm.com.

Boxy Charm's top competitors include Birchbox, Love Goodly and We Are Onyx.

Boxy Charm offers Monthly Beauty Box and Online Store Access.

Boxy Charm has 2 investors. Key investors include IPSY, and KarpReilly.

Yes. Boxy Charm was acquired by Ipsy in October 2020.

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