About Birchbox
Birchbox is a Healthcare company based in New York (United States) founded in 2010, and was acquired by FemTec Health in October 2021. A beauty subscription service delivering customizable monthly product boxes. It operates on a Subscription Box and Direct-to-Consumer (D2C) model. Birchbox has raised $101.67 million across 8 funding rounds from investors including Walgreens, Accel and Leland Stanford Junior University. Birchbox has completed 1 acquisition, including JolieBox. Its website birchbox.com draws about 125 thousand monthly visits. Birchbox offers products and services including Birchbox Subscription Box and Members Market. Its focus areas include Consumer Goods, Personal Care and Beauty Subscription Services. Its competitors include Boxy Charm, Love Goodly and BareBlissBox; 1 of its 3 listed competitors has raised funding.
Company details
Birchbox is recognized for providing a personalized beauty subscription service. Monthly boxes are curated with premium beauty products tailored to individual preferences for skin, hair, and style. Customers can select specific items or opt for curated selections. Additionally, a Members Market is operated as an online shop for further beauty purchases. The service focuses on offering flexibility with samples, travel-size, and full-size options across various beauty categories.
- Headquarters New York, United States
- Stage Acquired
- SectorsHealthcare
- Website birchbox.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by FemTec Health (Oct 2021)
- Total Equity Funding$101.67M (USD)
in 8 rounds
- Latest Funding Round$3.5M (USD), Series B
Apr 2021
- InvestorsWalgreens
& 23 more
- Investments & Acquisitions
- Acquired by
Products & Services of Birchbox
Birchbox offers a comprehensive portfolio of products and services, including Birchbox Subscription Box and Members Market.
A monthly box of customizable premium beauty products.
An online shop for additional beauty product purchases.
Apps and channels of Birchbox
its YouTube channel Blissim has 23.7K subscribers and 30 videos.
Videos from Birchbox
The most watched videos on Birchbox's YouTube channel, Blissim (23.7K subscribers). Click a video to play it here.
More on Blissim.
Funding Insights of Birchbox
Birchbox has successfully raised a total of $101.67M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $3.5 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $101.67M
- Total Rounds 8
- Last Round Series B — $3.5M
- First Round $1.4M
(Oct 2010)
- Investors Count 23
All 8 funding rounds of Birchbox with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $3.5M | Series B | – | – | – |
| Apr 2020 | $10.27M | Series B | – | – | – |
| Oct 2018 | Private Equity Round | – | – | ||
| Aug 2016 | $15M | Series B | – | – | |
| Apr 2014 | $60M | Series B | – | Viking Global Investors | |
| Sep 2011 | $1M | Series A | – | – | |
| Aug 2011 | $10.5M | Series A | – | Accel | |
| Oct 2010 | $1.4M | Seed | – | – |
24 investors in total: 19 institutional and 5 angel.
Investors in Birchbox
Birchbox has secured backing from 24 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Walgreens, Accel and Leland Stanford Junior University.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Private investment firm focused on multiple sectors | vikingglobal.com | Greenwich, United States | ||
Early-stage US tech investments are made by Aspect Ventures. | aspectventures.com | Palo Alto, United States | ||
Early-stage investments are directed toward tech startups by Forerunner Ventures. | forerunnerventures.com | San Francisco, United States | ||
Investments are directed toward early and late-stage tech companies. | glynncapital.com | Menlo Park, United States | ||
Tech startups are funded by multi-family backed GrapeArborVC. | grapearborvc.com | New York, United States | ||
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
Early-stage tech investments are made primarily in US companies. | slow.co | New York, United States | ||
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com |
Investor details for Birchbox
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Investments & Acquisitions by Birchbox
Birchbox has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include JolieBox.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Beauty, grooming, and lifestyle products are discovered via subscription service. | joliebox.com | Paris, France | 2011 | Sep 2012 | •••• |
Complete acquisition details for Birchbox
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Timeline of Birchbox
6 dated milestones of Birchbox across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Birchbox is founded.
- Funding First funding round of $1.4M.
- Acquisition Acquires JolieBox.
- Exit Acquired by Viking Global Investors.
- Funding Latest funding round, Series B, of $3.5M.
- Exit Acquired by FemTec Health.
Competitors of Birchbox
Birchbox has 3 listed competitors in our database, 1 of them funded. They include Boxy Charm, Love Goodly and BareBlissBox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boxycharm.com | 2013 | Miami, United States | 502 | Full-sized beauty products are provided through monthly subscriptions. | ||
| lovegoodly.com | 2015 | Los Angeles, United States | $150,000 | Bimonthly subscription boxes curated by influencers are delivered to subscribers. | ||
| bareblissbox.com | 2013 | Atlanta, United States | Offers a subscription box for organic makeup and beauty products. |
Detailed competitors of Birchbox
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Birchbox
The website of Birchbox (birchbox.com) receives about 125.1K visits a month.
- Monthly visits125.1K
▲ 22.7% vs previous month
Websites whose visitors overlap most with Birchbox. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| blissim.fr | 100% | 558.5K | #80,693 | View details | |
| lurellacosmetics.com | 96% | 21K | #717,218 | View details | |
| goairshop.com | 95% | 680.7K | #4,105,181 | View details | |
| ipsy.com | 95% | 8.5M | #7,254 | View details | |
makeuptalk.com | makeuptalk.com | 93% | #1,395,435 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for Birchbox
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 39 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as Birchbox (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Birchbox
Complete news archive for Birchbox
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Frequently Asked Questions about Birchbox
Birchbox was founded in 2010.
Birchbox is headquartered in New York, United States. It is registered at New York, New York, United States.
Birchbox is a funded company, having raised a total of $101.67M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on Oct 2010.
Birchbox is recognized for providing a personalized beauty subscription service. Monthly boxes are curated with premium beauty products tailored to individual preferences for skin, hair, and style. Customers can select specific items or opt for curated selections. Additionally, a Members Market is operated as an online shop for further beauty purchases. The service focuses on offering flexibility with samples, travel-size, and full-size options across various beauty categories.
Birchbox's top competitors include Boxy Charm, Love Goodly and BareBlissBox.
Birchbox offers Birchbox Subscription Box and Members Market.
Birchbox has made 1 acquisition, including JolieBox.
Birchbox has 24 investors. Key investors include Walgreens, Accel, Leland Stanford Junior University, Lerer Hippeau, and First Round Capital.
Yes. Birchbox was acquired by FemTec Health in October 2021.
The website of Birchbox receives about 125 thousand visits a month.