About Fable
Fable is a Media & Entertainment company based in Palo Alto (United States) founded in 2019 by Padmasree Warrior. App-based platform offering multiple stories for reading. Fable has raised $28.8 million across 2 funding rounds from investors including Tiger Global, Redpoint Ventures and Gaingels. Its chief executive, as recorded, is Padmasree Warrior. Its website fable.co draws about 1 million monthly visits. Its focus areas include Book Tech, Book Reading, Apps and Multi Genres. Its competitors include Goodreads, SageSpot and BookSloth; 2 of its 3 listed competitors have raised funding.
Company details
Fable was founded in 2019 in Palo Alto, United States, within the digital reading sector. An app-based platform is operated to deliver multiple stories for users. Reading clubs are facilitated with influencers or friends for digital natives. Books are curated and summarized to support engagement. Content focused on mental health wellness is provided. Availability is ensured on Android and iOS devices.
- Total Equity Funding$28.8M (USD)
in 2 rounds
- Latest Funding Round$20M (USD), Series A
Dec 2021
- InvestorsTiger Global
& 4 more
Funding Insights of Fable
Fable has successfully raised a total of $28.8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28.8M
- Total Rounds 2
- Last Round Series A — $20M
- First Round $8.8M
(Aug 2020)
- Investors Count 5
All 2 funding rounds of Fable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $20M | Series A | – | Tiger Global Management | |
| Aug 2020 | $8.8M | Seed | – | Redpoint Ventures | – |
5 investors in total: 5 institutional.
Investors in Fable
Fable has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Tiger Global, Redpoint Ventures and Gaingels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | gaingels.com | |||
Early-stage venture capital investments are made in US geographies. | defy.vc | Woodside, United States | ||
Venture capital firm | breyercapital.com | Menlo Park, United States |
Investor details for Fable
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People of Fable
8 people are tracked at Fable (4 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Padmasree Warrior | Founder & CEO | Leadership |
Travis Weber | Head of Design | Leadership |
Kimberly Marsh | Head of Community & Operations | Leadership |
Margaux Weisman | Sales Director | Leadership |
Sonia Rai | Product Designer | Team |
Eric Knudson | Senior Product Manager | Team |
Hayley Dennings | Community and Editorial Associate | Team |
Cameron Capello | Community and Editorial Associate | Team |
Complete people profiles for Fable
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Timeline of Fable
3 dated milestones of Fable across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Fable is founded.
- Funding First funding round of $8.8M.
- Funding Latest funding round, Series A, of $20.0M.
Competitors of Fable
Fable has 3 listed competitors in our database, 2 of them funded. They include Goodreads, SageSpot and BookSloth.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goodreads.com | 2007 | San Francisco, United States | $2M | Reading progress and reviews are shared by book enthusiasts online. | ||
| sagespot.com | 2021 | New York, United States | $5.1M | Provider of community marketing solutions | ||
| booksloth.com | 2018 | San Juan, Puerto Rico | Book recommendations are provided based on user moods and interests. |
Detailed competitors of Fable
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fable
The website of Fable (fable.co) receives about 1M visits a month and ranks #65,984 among all websites worldwide, #1,681 in Business Services.
- Monthly visits1M
▲ 51.6% vs previous month
- Unique visitors344.3K
per month
- Global rank#65,984
among all websites
- Category rank#1,681
Business and Consumer Services · Business Services
- Bounce rate42%
- Pages per visit3.8
- Average visit1 min 35 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Fable. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 1stcollab.com | 100% | 25.1K | #719,769 | View details | |
| linktr.ee | 64% | 205.6M | #263 | View details | |
| mixpanel.com | 60% | 1.5M | #26,870 | View details | |
hachettebookgroup.com | hachettebookgroup.com | 51% | #75,823 | – | |
| bookroo.com | 51% | 372.6K | #145,745 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Fable
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Book & Digital Reading Platforms
3 companies that operate in the same segment as Fable (Book & Digital Reading Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital audiobooks are produced and streamed via a SaaS platform. | 1995 | Newark, New Jersey, United States | USD 6 M | |||
Rental books and homework help are provided to university students. | 2005 | Santa Clara, California, United States | USD 205.99 M | USD 376.91 M | 1,270 | |
SaaS-based book reading platform | 2006 | San Francisco, California, United States | USD 105.24 M |
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Related news about Fable
Complete news archive for Fable
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Frequently Asked Questions about Fable
Fable was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Fable is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Padmasree Warrior is the CEO of Fable, as recorded in our data. They have also founded this company.
Fable is a funded company, having raised a total of $28.8M across 2 funding rounds to date. The company's 1st funding round was a Seed of $8.8M, raised on Aug 2020.
Fable was founded in 2019 in Palo Alto, United States, within the digital reading sector. An app-based platform is operated to deliver multiple stories for users. Reading clubs are facilitated with influencers or friends for digital natives. Books are curated and summarized to support engagement. Content focused on mental health wellness is provided. Availability is ensured on Android and iOS devices.
Fable has 5 investors. Key investors include Tiger Global, Redpoint Ventures, Gaingels, defy vc, and Breyer Capital.
The website of Fable receives about 1 million visits a month and ranks #65,984 among all websites worldwide.